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Arty marketing 2
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Following Adshel’s raining bus shelter to promote KidsCan Trust over telethon weekend, the company has put art on the streets of Christchurch. The Bus.Stop. project features colourful works by Korean artist Sukjoon Jang in several bus shelters. Jang’s work likes light and Adshel’s advertising light boxes …

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L&L defends pic editor over cover kerfuffle
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Despite admitting it was “a bit unfortunate”, NZ Life and Leisure editor Kate Coughlan stands by the “impeccable” reputation of Fairfax pictures editor, Sybille Hetet.

“We went through the right channels and presumed this was cleared. We have strict processes for use of photos.”

L&L was pilloried by ACP …

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Arty marketing 1
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Art by Flox Art by ComponentTiger Beer is putting the mobile into marketing to stand out on the streets of Auckland. The backs of ten inner-city buses have been emblazoned with spray-painted stencils by five talented and impossibly cool artists from Cut Collective.

The arty approach is in line …

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New ed for trade mags
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Marketplace Media, who scooped up three mags—NZ Hardware Journal, Wares NZ and NZ Outdoor Power Equipment—from the 3Media fallout, has appointed Steve Bohling as group editor.

Steve has more than 25 years’ experience in the publishing biz, from editing consumer electronics, hi-fi and car stereo mags in the …

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Top shooters are from Palmy
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Paul Gummer

Winner of Photographer of the Year at the 2009 EPSON/NZIPP Iris Professional Photography Awards is Paul Gummer, last year’s Creative Photographer winner. Gummer, who also won the landscape category, is a lecturer at the Universal College of Learning (UCOL).

UCOL, with campuses in Palmerston North, Wanganui …

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NZ has no internet entrepreneurs
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That’s according to the 2009 NZ Internet Awards. At the award ceremony in Wellington last month, Best Business Application went to Xero for its online accounting system, Best Education Product or Service Award was won by digital content directory Digital NZ and the Societal Impact Award went to the …

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Gaff Laff
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And now for the goobledegook press release of the week. Try saying it without breathing. Impossible.

AUCKLAND, New Zealand – August 25, 2009 – As part of NetApp’s cloud computing news announcements today, NetApp (NASDAQ: NTAP) highlighted its close relationships with industry-leading Information Technology (IT) vendors and enterprise Value Added Resellers …

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Aussie GAS spends in NZ
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The millionth Aussie tourist just flew through our customs lounge.

Now the Great Australian Survey company (GAS) wants to spend $A1 million on developing its survey business, partly in the shakey isles.

A member of the Q Group of companies (ASX: QXQ), GAS will spend close to $A1m over the …

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Real Groove gets ex Mocker
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Real Groove magazine has a new brand manager, musician Paul Lightfoot, once guitarist for The Mockers in the 80s and last seen doing covers of The Church at Auckland’s PR Bar.

Lightfoot’s past ad manager roles have been with Management mag, Metro and at Prime TV. He’s …

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Supergroover on Kiwi FM
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Did anyone listen to Karl Steven’s debut on Kiwi FM on Sunday? The Supergroove frontman hosts The Kiwi House from 5–6pm, with replays on Thursdays at 3pm. He interviews well known Kiwis and they play their favourite tunes. Steven’s first guest was Dave Gibson from ElemenoP, and …

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Special wins Orcon
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Special has won the Orcon account following a three-way pitch.

It’s a case of underdogs of the word unite. Orcon is the fourth largest telecommunications provider in the country and was first to unbundle broadband for Kiwis. Special is a lean creative agency that doesn’t have a receptionist …

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Trends’ American lover
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Trends Publishing International has teamed up with like-minded US design company Dwell to cross-market their resources—a significant boost for both companies in both markets.

In 25 years Trends has grown from a local series of kitchen and bathroom magazines to one of the largest independent media companies in New …

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Australia up for grabs
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The Australian Government has earmarked AU$20m to relaunch Australia’s brand image. A public tender is open for the next two weeks for creative agencies to wow Rudd and his cronies. The brief is to sell Australia to the world and encourage investment and education opportunities there. The campaign …

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New fish in The Pond
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Simon PoundHadleigh Averill

How is creative consultant agency The Pond gonna surf the social media wave? By launching a specialised social networking creative team for companies wishing to get profile in those hard-to-reach digital places.

Enter Simon Pound and Hadleigh Averill. Pound is a writer, director and self-confessed troublemaker …

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New eyes for Insight
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Insight Creative design consultancy has a new creative director, Brogen Averill. A flick through Averill’s website, thingwebsite.com, shows a classy array of eye candy.

While working in Europe and the UK, his clients included Citroen, Panasonic,  Heinekin and the European Football Cup. Upon his return to NZ in …

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Embarrassment corner
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It’s the sound all magazine publishers dread: the smug tap of ACP’s Paul Dykzeul’s keyboard as he relishes the moment to rub your nose in the sand. Ouch!

Says Dykzeul: “ACP Magazines are proud to have provided the latest cover for NZ Life and Leisure, produced by …

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Battle lines forming over TVNZ
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Indie agencies face a “major threat” and some inside large agencies claim it’s the “biggest issue to face advertising agencies for a long, long time”.

Battle lines are forming in what could be an industry-defining move by TVNZ to review its pricing and commission structures.

Major accredited agencies have …

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Finalists announced in marketing awards
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New Zealand’s big brands are bouncing back in 2009. Air New Zealand, The Warehouse, Frucor and Westpac are among the household names to be selected as finalists in this year’s TVNZ/NZ Marketing awards.

Of the 21 finalists, 16 are medium-to-large sized companies. Two are government agencies.

New …

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Edgy Esk Valley
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After 20 years of black labels, Esk Valley wines are going whiter and brighter to be more eye-catching on the shelves.

Old Esk Valley (left) and New Esk Valley

The Hawkes Bay winery is known for its traditionally made boutique wines, but the relaunch gives the label a contemporary appeal …

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Green shoots for marketing & media
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Could spring winds finally be blowing to a marketing budget near you?

Recruiters in the marketing and communications industries are cautiously welcoming a ‘green shoots’ style recovery, lending credence to yesterday’s National Bank survey which claims record boosts in Kiwi business confidence.

The optimism is in stark contrast to …

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Sexy revamp for NZ Marketing magazine
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So we’re blowing our own trumpet—why not? HB Media’s acquisition of NZ Marketing heralds a boost of confidence for NZ’s media industries. The magazine’s revamp includes a fresh design, gruntier content and DLB, the official publication of the Marketing Association of New Zealand. Topics have …

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New strategy for Film New Zealand
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Film New Zealand now takes care of its own marketing and promotions. Previously it was the job of New Zealand Trade and Enterprise’s Investment New Zealand.

Minister of Economic Development, Gerry Brownlee, says “the new direction Film New Zealand has decided to take allows it to work with the …

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Political preferences
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Is TV3 planning a new political commentary show to rival TVNZ’s Q+A on Sunday mornings?

Is Stephen Parker, former TV3 reporter and current press secretary for Minister of Energy and Economic Development Gerry Brownlee, going to host it?

Do you think the show can deliver non-partisan views and …

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All profits down for Aussie media companies
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Seven Media Group’s 2009 annual report reveals profit dropped to AU$12m from AU$142m last year, a fall of 91.2 per cent. This is due to its writedowns—reducing the book value of its media assets because they were overvalued compared to the market value. A company …

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Cadbury cleans its laundry
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Back by consumer demand: following Cadbury’s announcement to revert to their original Cadbury Dairy Milk recipe that contains only cocoa butter and no palm oil, the company is now planning to achieve Fairtrade certification by Easter 2010.

This move will more than triple the amount of Fairtrade product sold …

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Adhub in bed with BBC
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Reputed to be New Zealand’s largest online advertising network, Adhub has just scored a prestigious client, BBC.com. Adhub aims to give the UK broadcasting giant a noteworthy presence among its network of more than 20 New Zealand sites, targeting the most appropriate demographics.

Managing Director of AdHub, Josh …

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