News
The Cancer Society’s 1 in 3 campaign
The Cancer Society of New Zealand’s Daffodil Day 2024 campaign centres on the daunting statistic: ‘one in three Kiwis will get cancer in their lifetime’.
Browsing: Campaigns
News
FCB celebrates OOHMAA honours
FCB took home two out of the five top honours for this quarter’s OOHMAA Awards for the most impactful out-of-home work, featuring Mercury and Pak’nSave.
Campaigns
Federation’s love match show aims to help Kiwis bank better
A take on well-known romance reality TV, new series Money Match Up created by The Co-operative Bank, Federation and D3 wants to help Kiwis bank better.
News
Lush encourages its customers to go Naked this weekend
Lush Cosmetics is encouraging Kiwis to go Naked by inviting customers to swap their empty cosmetics packaging for a plastic-free alternative.
News
AT and Wētā Workshop announce unique benefits for Hop card users
Auckland Transport and Wētā Workshop Unleashed’s partnership will see Hop card users receive unique benefits at attractions across the City of Sails.
News
CHiPs returns to Kiwi screens in scam prevention campaign
Age Concern and ANZ is bringing back popular cop drama CHiPs in a new campaign by TBWA\NZ to encourage Kiwis to get on patrol for scams.
Campaigns
Kantar’s June Ad Impact Award goes to TAB
Kantar’s June Ad Impact Award goes to TAB with ‘Get Your Bet On’, which takes us through the excitement of a betting moment with their mobile app.
News
The Idea Shed shows NZ what Fresh Feels Like
Say Yes to Fresh with Mentos’ newest campaign, Fresh Feels Like, created by Auckland-based creative agency The Idea Shed.
Campaigns
Dove’s real beauty mission says no to AI
Dove’s long-running mission to showcase real beauty has prompted a commitment that it will never use AI in its ads.
News
Go Media adds weight to Heavyweight series with second instalment
The second instalment in Dave Letele’s series Heavyweight explores the realities of gang life and its impact on communities.
News
Spot the network difference: 2degrees’ challenge to Kiwis
2degrees’ new campaign, the Blind Network test, encourages Kiwis to see for themselves just how good the telco is, says General Manager Dave Pearce.
News
VML and Take The Jump’s mission to change the climate change narrative
VML and Take The Jump are on a mission to change the narrative around climate change and prove to Kiwis that any small action counts.
News
Epic bid to reclaim Haka World Record
This September, the Raukatauri Music Therapy Trust has one request for Aotearoa. It wants 10,000 Kiwis at Auckland’s Eden Park to perform a haka.
News
AMI offers Roadside Rescue to all Kiwis in new Chemistry campaign
AMI is reassuring Kiwis that it has their back by extending its Roadside Rescue support to all, regardless of whether they are insurance members or not.
News
Over 4,000 Kiwis apply for the Sleepiest Job Ever
A job opportunity to become the country’s first ever Luxury Bed Sheet Tester was just too good for Kiwis to pass up – with over 4,000 applying for the role.
Campaigns
Nando’s Chicken Shop Sessions celebrates local talent
Popular chicken brand Nando’s wants to showcase local emerging and established artists by bringing its Chicken Shop Sessions to Aotearoa.
News
80s star John McEnroe returns in Pepperstone and Saatchi & Saatchi NZ’s tennis themed campaign
Global online trading provider Pepperstone, and Saatchi & Saatchi New Zealand have brought together a trio of top tennis players in a follow-up campaign.
News
FizzyPop and Napier Art Deco Trust welcome back Winter Art Festival in style
Over the weekend, the Napier Art Deco Trust and digital marketing agency FizzyPop celebrated the 2024 Winter Art Deco Festival.
Campaigns
Celebrating delightful moments: bikkie brand Griffin’s turns 160
This year marks a major birthday for Griffin’s and the beloved biscuit brand wants all of Aotearoa to join in its celebration.
News
Mitre 10 celebrates 50 years with new Ad on Pause
Mitre 10 New Zealand and FCB Media has created a YouTube Ad on Pause in honour of the hardware store’s 50th birthday campaign last month.
Campaigns
Bringing space to earth: Lego ANZ’s out-of-this-world campaign
When mysterious crop circles appear in a field, you probably wouldn’t expect toy company Lego to be responsible – but their new idea brought space to earth.
News
‘Meaty tricks get meaty treats’ in new Jack Links campaign
Jack Links’ Official Meat Tour has begun, a campaign featuring pro snowboarder Zephyr Lovelock giving away snacks to those who rise to the challenge.
Campaigns
By Richie, for Ritchies: A ‘Special’ makeover for bus
Prior to the All Blacks’ first game against England, a Ritchie’s bus received a special makeover, thanks to Richie Mo’unga, Export Ultra, and The ACC.
Campaigns
Waitoa and Quantum Jump’s fresh take on dinner
Designed to solve the mid-week meal dilemma, Waitoa Free Range Chicken’s new Flavour Kits have hit supermarkets, with a creative campaign by Quantum Jump.
News
AMP ad challenges Kiwis to think about retirement
Kiwis are being challenged to confront uncomfortable truths about retirement so they can be better prepared in AMP’s latest advertising campaign.
Campaigns
oOh!Media and OMD bring Pepsi’s new brand identity to life
oOh!Media New Zealand and OMD New Zealand have teamed up to bring Pepsi’s new brand identity to the Kiwi market with a bang.
Campaigns
Go Red for Red Nose Day this July
Communications agency Bastion Shine is encouraging Kiwis to create and undertake embarrassing challenges to support Cure Kids this Red Nose Day.
Campaigns
GWM backs the One NZ Warriors with new campaign
Car company GWM has launched its official partnership with the One New Zealand Warriors NRL team with an OOH campaign created by The Hallway.
Campaigns
Gluttony and lust collide as K’Rd campaign tempts visitors to Eat It
July will be anything but dry on Auckland’s K’Rd, as a saucy OOH campaign from Motion Sickness kicks off Eat It: a restaurant month with a hedonistic twist.
Campaigns
A tale of two dogs
Featuring in a new TVC from Purina NZ’s dog food Tux, created by The Enthusiasts, Bjorn’s story celebrates 70 years of the brand feeding Kiwi dogs.