Digital marketing agency FizzyPop has crafted a new campaign for the 2024 Art Deco Festival in partnership with the Napier Art Deco Trust.
The festival, scheduled from 15th to 18th February 2024, is a key event for the Hawke’s Bay region, attracting national and international attention. This year’s event is particularly significant, marking a robust recovery following Cyclone Gabrielle in 2023 and cancellations in prior years.
The collaboration has produced a targeted digital campaign, leveraging animated HTML5 banners, strategic social media content, and precise video targeting through YouTube to captivate a wide audience. FizzyPop’s expertise in media planning and buying, with a focus on direct placements and optimised targeting on platforms such as Meta & TikTok, aims to maximise reach, engagement and event ticket purchases.
“Our offices are right in the heart of the Napier CBD – we live and breathe Art Deco on a daily basis, so be able to share such an important event for our community, and for Hawke’s Bay as a whole with the country has been a real labour of love for the whole team,” says Kat Robinson, FizzyPop’s Key Account Manager.
Matthew Bonnet of the Art Deco Trust notes, “The partnership with FizzyPop has been instrumental in achieving our objectives. Their strategic insight has propelled event sales ahead projections, a clear indicator of the campaign’s impact.”
The Art Deco Festival is a showcase of art, culture, and architectural grandeur, epitomising the community’s enduring spirit. FizzyPop’s targeted digital strategy extends this celebration beyond local borders, engaging a nationwide audience with the splendour of the Art Deco era.
Client: Art Deco Trust Napier
Membership and Marketing Coordinator: Matthew Bonnett
Key Account Manager: Kat Robinson
Media Director: Iain Urquhart
Junior Art Director: Amy Hughes
Digital Campaign Manager: Pia Silagan
Digital Motion Graphics Designer: Jeff Park