NZ adland generates over $3.6m of social impact value for young people at risk

UnLtd, the social impact organisation for the media, marketing and creative industry in New Zealand has announced the industry’s social impact result for 2023. Through media donations, fundraising, event and campaign support, as well as skilled and unskilled volunteering, the industry has generated over $3.6m of social impact value to support charities helping young people at risk.

Some of the highlights of the impact generated include funding a youth mental health program for 500 young Kiwis through Voices of Hope, providing 300 children with food and presents to wake up to this Christmas through Kindness Collective and funding a leadership program for young people in Springboard’s care to create positive pathways for the future.

Brendan Muller, General Manager of UnLtd Aotearoa said: “We are so grateful for everyone who has supported UnLtd and our charity partners this year. The collective impact generated in the first year is just phenomenal. There is so much passion and talent in our industry and it’s been fantastic to harness that power to make a real difference to thousands of young people at risk through our charity partners.”

The industry has been supporting UnLtd through several industry fundraising events ranging from dodgeball and netball to cricket and golf. Several organisations have also used their skills for good by creating campaigns for UnLtd charity partners to help normalise the conversation around mental health with Voices of Hope and to drive donations to Kindness Collective’s Joy Store initiative to help Santa visit every child.

Several media owners, media agencies and clients have also been supporting UnLtd through its Media Book fundraising program, including Campari, dentsu Aotearoa, EssenceMediacom, Fonterra, Genesis Power, Henkel, JCDecaux, Kathmandu, LUMO, Mars, Mediaworks, Mindshare, oOh! Media, PHD, Uber, Val Morgan, Warner Bros. Discovery and Wavemaker.

John Halpin, CEO of GroupM New Zealand said: “Us Kiwis are a generous bunch who want to help but with over 100,000 not for profits in NZ, it’s often hard to know how to help and who to help. UnLtd have made it easier for us to make a difference and to do it by doing what we do best – media and marketing. GroupM and our agencies are very proud to be supporting UnLtd and playing a role in helping young people at risk have unlimited opportunities, no matter what circumstances they’re born into.”

Helen Brown, Head of Media & Investment at PHD said: “We take pride in supporting the UnLtd Media Book program, selling donated media to advertisers to assist UnLtd in its crucial mission to aid at-risk youth charities. The facilitation of this initiative has been seamless and rewarding, and our advertisers are delighted that their campaigns make a positive impact on Aotearoa’s communities. We look forward to continuing this partnership.”

The impact generated for the charity partners includes donations, grants, volunteering as well as campaign support and media inventory donations.

Genevieve Mora, Founder and General Manager of Voices of Hope said: “We are so grateful for the support the media & creative industry has given us this year to help us get our message to more people than ever before. The power of lived experience storytelling helps to create a better understanding of mental health challenges, promote help-seeking behaviours and useful resources, and ultimately spread hope. We couldn’t do it at this scale without the support of UnLtd and their media partners.”

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