With 87 percent of Kiwi shopping secondhand in the past six months, Special PR was tasked to develop and execute a campaign that championed these results.
Browsing: Campaigns
Jamie Hyneman, with the help of Kiwi and Australian talent, gets to the bottom of common job-hunting myths that were revealed by SEEK research.
The striking photo and audio series profiled 11 everyday kiwis who have faced staggering mental health challenges throughout their lives.
The new brand campaign is the first work launched via Ogilvy since being appointed by Laser Clinics Group last year.
The work aims to let the public know about the Foundation and the amazing researchers they are able to fund and support, through Kiwis’ donations.
Shot by renowned New Zealand photographer, Tom Gould, ‘Behind The Smile’ has been designed to raise awareness around mental health in Aotearoa.
The three-year initiative is based on findings from a new study released by Spark and the New Zealand Institute of Economic Research (NZIER)
Each campaign execution takes the similarities or differences of two RNZ platforms and demonstrates how they complement each other.
For the second year in a row, PAK’nSAVE’s parent company Foodstuffs got involved with the Auckland Rainbow Parade, this time, with a special guest.
The seven-metre custom-built tower will showcase not only a quintessentially Kiwi event but the power of strategic partnerships.
The portrait digital billboard (3m x 4m) is strategically positioned beneath the legendary 1988 Americas Cup-winning yacht (‘KZ1’).
With the help of Quantum Jump, AA Pet Insurance has launched an innovative new brand platform, tapping into the question that all owners ponder – what…
JCDecaux New Zealand is a long-standing partner of the New Zealand Team since signing an agreement in 2017.
For the assignment, student teams were tasked with developing a creative campaign for one of six of Go Media’s Good Impression charities.
Titled “Your last Line of Defence”, the campaign aims to get New Zealanders questioning vehicle safety and checking their car safety ratings.
Greenbids, recognised for its innovative approach in adtech, has introduced solutions that integrate carbon optimisation with media performance.
‘The Heist’, which is the latest iteration of the Partners Life ‘Get Life Right’ brand platform, highlights the importance of living life with a plan b in place.
Expecting over 400,000 Aussies and Kiwis in 2024, LA Tourism is ramping up their ‘Now Playing’ campaign across New Zealand channels.
The campaign empowers customers to take a stand against unethical notice periods and additional fees this Valentine’s Day.
DHL have worked with agency EightyOne and production company Supernormal to give fans something special to cheer about this season.
The song ‘Bagels’ by BENEE was created with Kiwi youth in mind, as a practical tool to help young people battle anxious feelings.
New World and DDB Group Aotearoa celebrate shopper stories with the launch of a new brand platform, ‘Find Your Wonderful’.
Air New Zealand Grabaseat have collaborated with Eyes and Ears over the past four years, working together across a range of Grabaseat videos
Disguised as festival posters, the ‘Send it Safely’ campaign aims to deliver words of wisdom to our young people in a variety of genres.
Hospitality New Zealand says the collaboration provides an opportunity to champion the stories of members from a diverse range of communities and regions.
Created with agency EightyOne, the digital campaign featuring noodles, waffles and donuts will encourage F&F fans to push their spread beyond bread.
After nearly 40 successful years, personal wealth investment advisory firm Craigs Investment Partners needed a freshened-up brand through every touchpoint.
The short and sharp two-week campaign used outdoor and digital media to engage the nation and raise awareness of New World’s Clubcard loyalty programme.
A campaign depicting the scale of the museum’s next exhibition, involving a giant dinosaur, aims to truly make it one of its biggest ever.
After a successful twelve-month trial installation, oOh!media is set to complete a further 10 green roof installations on shelters across Tāmaki Makaurau.