News of fresh campaigns from Aotearoa’s adland. Take a look at what’s popping up from agencies and brands around the country.
Mental Health Foundation has launched ‘All Sorts’, a campaign shining light on the challenges Kiwis face amid the latest wave of Covid-19 infections.
Webjet’s new rental car and camper aggregator, GoSee, rolls out Trans-Tasman campaign via Daylight.
“We’re For Moving With The Times”. This is the new theme of a major brand reset for Z Energy (Z) out of Saatchi & Saatchi.
On April 1, dentsu and Subaru weren’t fooling anyone. Instead, they gave back to loyal Subaru drivers with an offer to fuel their next adventure.
HELL has just introduced the new Impossible Burger Pizza to their menu, featuring plant-based beef from the world-famous US brand, Impossible Foods.
UK-based Healthspan Elite has launched a co-created range of sports & vitamin products developed with All Blacks performance nutritionist Kat Darry.
PEDIGREE DOGPHONICS books aim to help boost the confidence and literacy of children by encouraging them to read to a dog.
dentsu has targeted some of NZ’s most coveted influencers with TVNZ OnDemand Isolation Kits with all they need to survive while isolating.
The Goat Farm and Spoon TV created a 30 second and two 15 second TVCs bringing the idea of “stepping up your retirement” to life.
The initiative from TBWA\NZ asks brands, advertisers, & users to flood feeds with authentic images & combat dependence on unethically altered images.
MediaWorks has successfully launched its new, refreshing style of news and talk radio, Today FM, with a nationwide marketing campaign via Hello.
Tower has unveiled its refreshed brand ethos via agency Shine. ‘Thinking ahead’ better expresses the future-focussed outlook of the insurer.
State has worked closely with Colenso BBDO to collate a range of mistake prone trends to help Kiwis glide through 2022 pitfall-free.
The campaign comes as the Government has unveiled the 25 most common drugs Police will be roadside testing for from 2023.
TVNZ is the first brand to run a roadside programmatic campaign across JCDecaux New Zealand’s roadside Digital Large format network.
TBWA\NZ and The Warehouse have launched a new value platform ‘Hey, Small Spender’.
ANZ and TBWA\NZ are launching a new initiative LET’S TALK ABOUT FINANCES to help Kiwis have more meaningful conversations about their finances
A new campaign from Gillette via Havas Sports & Entertainment features Pat Cummins and Julian Dennison as faces of two new razors.
Jaguar has unveiled a new integrated campaign to challenge outdated gender stereotypes in the automotive industry.
TrackSAFE has joined forces with PR agency HMC to blow the whistle on an increasing number of Kiwis using train tracks as a backdrop for photography.
Easy Crypto, New Zealand’s largest crypto exchange, has launched its first brand platform via Proximity NZ.
The South Australian Tourism Commission has launched a new marketing campaign, via TBWA\NZ, designed to attract Kiwis to South Australia.
The TVC, ‘Whey Bae’, for the Australia and NZ markets, tells the story of Willy, a chef and fitness junkie setting up his own business.
Augusto has partnered with Arvida on a new nationwide brand campaign that elevates Arvida’s purpose to help Kiwis live a fulfilling life as they age.
Next week iconic Kiwi beer brand, Export, will unveil a brilliant new creative platform named the ‘The Beer for Here’ via Saatchi & Saatchi.
FCB, in partnership with Waka Kotahi, has launched the second of its TV commercials, ‘Riding Together’ as part of the Road to Zero strategy.
Toyota New Zealand has this week launched a new messaging platform they are affectionately calling “Hey Toyota”.
The new brand identity has been developed by Special New Zealand who has led the identity rebrand and repositioning.
The Sir John Kirwan Foundation has launched Mitey via dentsu, an innovative approach for delivering effective mental health education at schools.
Stanley St and KFC have kicked off the Super Rugby season with a feel good winner.