News
Secret Sounds Connect rebrand new chapter in agency’s evolution
Live Nation’s ‘Secret Sounds Connect’ has rebranded to ‘Connect by Live Nation’, highlighting its integration within the Live Nation Entertainment business.
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Browsing: Campaigns
Feast your eyes on new work
News of fresh campaigns from Aotearoa’s adland. Take a look at what’s popping up from agencies and brands around the country.
News
EssenceMediacom’s should’ve gone to Specsavers moment with new OOH ad
Specsavers is back with a new ad popping up on Ponsonby Road in Auckland – the twist? Only a fraction of the large-scale billboard is visible to passers-by.
Campaigns
Vanilla Ice is back in the top spot after beer campaign recognised by Best Ads
‘Ice Ice Baby’ hit number one in the world back in 1990, and now Vanilla Ice is back at number one with the Export Ultra Cold Call Back Service on BestAds.com.
News
Hawke’s Bay Hawks and Big Barrel celebrate the start of long-term collaboration
Basketball team the Hawke’s Bay Hawks are proud to announce Big Barrel as its official naming rights partner, the start of a long-term collaboration.
News
TBWA\NZ invites ‘Food Critics’ for new food waste campaign
TBWA\NZ has brought food waste to life – quite literally – by turning neglected ingredients into brutally honest food critics.
News
Clemenger BBDO’s Fee Speech campaign for International Women’s Day
Clemenger BBDO and Less than 10% F*ck That are taking a stand this International Women’s Day to stop free speech with a new campaign, Fee Speech.
News
Pharmacy partnership with Uber Eats saves Kiwis from awkward shopping moments
Unichem and Life Pharmacy have teamed up with Uber Eats to save New Zealanders from the awkward moments of pharmacy shopping.
News
KFC’s Zing Air takes to the sky for the first time
Over the weekend, the first flight of KFC’s Zing Air took off with a group of Kiwis to watch the Blues take on the Hurricanes at Sky Stadium.
News
Macca’s NZ celebrates community connections
Macca’s NZ is shining a spotlight on the special connection Kiwis have with their local McDonalds restaurants.
Campaigns
oOh!media’s network shines spotlight on female-led businesses this International Women’s Day
In celebration of International Women’s Day 2025, oOh!media New Zealand is using its national digital out of home network to amplify women in business.
News
My Food Bag brings exclusive giveaways and fresh experiences to Auckland FC partnership
Auckland FC has announced My Food Bag as its newest official partner, in time for the team’s highly anticipated match against Adelaide United FC on March 1.
News
Swapping bras and sharing stories: Underwear bra Nala expands into Aotearoa
Australian underwear brand Nala kicked off its expansion into Aotearoa with an activation at Commercial Bay yesterday inspired by Wānaka’s “bra-drona”.
Campaigns
Z Manu World Champs: A masterclass in sponsor activation
Thousands of people have taken part throughout the country, but it’s not just the competitors and their Manu skills on display at the Z Manu World Champs.
News
Sky Sport’s new brand identity puts emphasis on local
Sky Sport is launching a new visual identity this weekend for all its locally produced sports broadcasts, putting greater emphasis on athletes and teams.
News
KFC’s fish and chips brings Kiwis to the beach
Thousands of New Zealanders travelled from as far as Hamilton to get their hands on KFC’s limited edition Kentucky Fish & Chips, raising $40,000 for Surf Life Saving New Zealand.
News
Everyone must go Tourism NZ campaign is no 100% Pure… But this might just work
Tourism NZ’s new “Everyone must go!” campaign as been widely panned. Luckily, Academy Agency has suggested some improvements.
News
Waka Kotahi tackles drug driving with FCB and MBM
FCB, MBM, and NZTA Waka Kotahi have launched a new campaign that confronts New Zealanders with the realities of driving under the influence of drugs.
News
ANZ and TBWA\ flip the romance script with Scammers Bloom
For Valentine’s Day, ANZ Bank and TBWA\New Zealand flipped tradition on its head with Scammers Bloom – a rose created to raise awareness about romance scams.
News
Eat pizza for good with Domino’s mental health fundraiser
Make your pizza count today for Domino’s fourth annual fundraiser for youth mental health and disaster relief, held across Australia and New Zealand.
News
Spicy noods on campus: Netsafe’s new online safety guide for leaked nudes
A new Netsafe campaign using university students’ favourite meal is raising awareness of how to regain control if a person’s nudes are leaked.
News
#TeamSmooth or #TeamPulpy? Keri says it’s time to pick a side
Like any great food debate – crunchy versus smooth peanut butter or pineapples on pizza – Keri wants Kiwis to share their thoughts on pulpy vs smooth juice.
Campaigns
RotoruaNZ’s call to couples: Robe up, relax and rejuvenate
RotoruaNZ has launched ‘Robe Trip’, encouraging couples feeling tired and stressed to reset in the relaxation capital of Aotearoa.
News
Alternative Dairy Co. hits the road to tell people: ‘Stay Fussy’
The Alternative Dairy Co. is taking its ‘Stay Fussy’ brand campaign to the streets with a mobile caravan café experience across New Zealand and Australia.
News
Uber Eats gets Rachel Hunter on board for Reach the Beach campaign
Uber Eats has launched Reach the Beach, a limited-time initiative designed to help Kiwis summon forgotten summer essentials to the sand.
News
Lush shares success of Together for Te Tiriti campaign
In the lead up to Waitangi Day, Lush launched its Together for Te Tiriti campaign across Aotearoa and Australia with strategic communications support from Sling & Stone.
News
Curative and Creative NZ join forces to showcase the power of creativity
Creative agency Curative has joined forces with national arts development agency Creative New Zealand to encourages Kiwis to celebrate and embrace their creativity.
Campaigns
Fly me to the game with KFC and the Super Rugby
Hold onto your drumsticks because this Super Rugby season, KFC is taking fan loyalty to new heights – introducing Zing Air.
News
Upgrade your living situation with realestate.co.nz
The cure for a bad rental is a better rental in realestate.co.nz’s latest campaign examinig the reasons why Kiwis might upgrade their living situation.
Campaigns
SquareOne and Thinkerbell Aotearoa’s cautionary tales encourage kids to be money smart
SquareOne’s latest work with Thinkerbell Aotearoa delves into what happens when kids don’t learn to manage their money, higlighting the importance of being ‘money smart’.
News
Flight Centre launches new tagline
Signalling a new era, Flight Centre has unveiled a new global tagline; Your Centre for Travel, the latest move in an ongoing brand modernisation strategy.