oOh!media’s network shines spotlight on female-led businesses this International Women’s Day

In celebration of International Women’s Day 2025, oOh!media New Zealand is using its national digital out of home network to amplify women in business.

Starting today, more than 25 women-owned and led businesses across Aotearoa will be showcased on oOh!’s nationwide network, celebrating their innovation and success.

The 2025 initiative aligns with the global IWD theme, AccelerateAction, urging bold moves towards gender equality. Research from the World Economic Forum shows that full gender parity could be over a century away, making the call for action louder than ever.

“It’s more than visibility – it’s action,” says Nick Vile, General Manager of oOh! NZ.

“Through our national platform, we’re giving women-led businesses a megaphone to showcase their powerful economic and social impact across Aotearoa. We’re especially proud to be leveraging our regional networks this year, ensuring locally grown businesses from every corner of the country are
represented.”

Shining a spotlight

The 2025 IWD campaign features a diverse range of industries, from retail and FMCG to fitness and creative companies. Businesses like Get Up To Skateboard (Taranaki), Abel Fragrance (Wellington), Untouched World (Canterbury), and Art + Body Creative Studio (Bay of Plenty), among others from eight regions, will be in the spotlight.

Katarina Rajh, founder of Get Up To Skateboard, a skate school with a special girls’ programme in Taranaki, shares her excitement:

“Being part of this campaign means everything for small businesses like mine. Visibility is key, and
the support from oOh! opens doors to a whole new audience.”

Abel Fragrance Founder and CEO, Frances Shoemack, echoes the sentiment. “As a business with global ambitions, visibility in our home market is incredibly valuable. This campaign celebrates women-led businesses of all sizes, and we’re proud to be part of a movement that champions action towards equality.”

Organisations included in the campaign:

• Abel Fragrance
• Art + Body Creative Studio
• Ash Muir Photography
• Blue Borage
• But First Dessert
• Collecte
• Core Club
• Everyday Solitude
• Floreana
• Forage & Bloom
• Found Store
• Get Up To Skateboard
• Hydee
• Iced Iced
• James Brown
• Kate Mitchell Glass
• Liquid Lightning
• Manawa Māori
• Matcha Wednesday
• Meet Vince
• ŌKU
• Sauce Magazine
• Sculpt Reformer Pilates
• Soul Boul
• The Green Collective
• UC Women in Business
• Untouched World