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True and Flight Centre aim to get more Kiwis travelling
True and Flight Centre have launched a new campaign that highlights the benefits of booking with the centre’s travel-obsessed Travel Experts.
The new tagline, If You Want to Travel Better, Travel With Flight Centre, showcases how the experts make travel easy with their insider knowledge, as well as the peace of mind that comes with avoiding common mishaps that can happen when you book on your own.
Let us take care of you
Sian Cribbens, Marketing Manager at Flight Centre says, “Our customers love the irresistible deals we offer every traveller, along with the confidence of knowing that our Travel Experts are taking care of all the details. Why take on the stress of planning, booking and coordinating your trip when we can handle it all for you? Sit back, relax, and let us open up the world for those who want to see it. This new campaign has room to explore all the different facets of what we offer.”
Ella Botherway, Business Director at True adds, “Working with the Flight Centre team on this campaign has been such a great collaborative experience and an awesome way to kick off our relationship. The campaign taps into a truth that has so much potential and we’re excited to build on it in the future.”
Building off a new global positioning as the one-stop travel shop, the campaign adds its own spin on portraying the key message – if it’s travel-related, Flight Centre is the Centre for Travel.
Continuous campaigns
Jess Reihana, Art Director at True, says “For this idea we mined our own travel experiences, as well as the experiences of just about everyone we know. There are endless travel stories to pull from, so this is one of those campaigns that can keep going and going.”
Video executions are running on TV, cinema, and digital, while a headline-driven campaign will be seen across outdoor and press. The initial launch focuses on USA and Canada, with seasonal updates rolling out soon.
