News
KFC’s fish and chips brings Kiwis to the beach
Thousands of New Zealanders travelled from as far as Hamilton to get their hands on KFC’s limited edition Kentucky Fish & Chips, raising $40,000 for Surf Life Saving New Zealand.
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Browsing: Campaigns
Feast your eyes on new work
News of fresh campaigns from Aotearoa’s adland. Take a look at what’s popping up from agencies and brands around the country.
News
Everyone must go Tourism NZ campaign is no 100% Pure… But this might just work
Tourism NZ’s new “Everyone must go!” campaign as been widely panned. Luckily, Academy Agency has suggested some improvements.
News
Waka Kotahi tackles drug driving with FCB and MBM
FCB, MBM, and NZTA Waka Kotahi have launched a new campaign that confronts New Zealanders with the realities of driving under the influence of drugs.
News
ANZ and TBWA\ flip the romance script with Scammers Bloom
For Valentine’s Day, ANZ Bank and TBWA\New Zealand flipped tradition on its head with Scammers Bloom – a rose created to raise awareness about romance scams.
Campaigns
Eat pizza for good with Domino’s mental health fundraiser
Make your pizza count today for Domino’s fourth annual fundraiser for youth mental health and disaster relief, held across Australia and New Zealand.
News
Spicy noods on campus: Netsafe’s new online safety guide for leaked nudes
A new Netsafe campaign using university students’ favourite meal is raising awareness of how to regain control if a person’s nudes are leaked.
News
#TeamSmooth or #TeamPulpy? Keri says it’s time to pick a side
Like any great food debate – crunchy versus smooth peanut butter or pineapples on pizza – Keri wants Kiwis to share their thoughts on pulpy vs smooth juice.
News
RotoruaNZ’s call to couples: Robe up, relax and rejuvenate
RotoruaNZ has launched ‘Robe Trip’, encouraging couples feeling tired and stressed to reset in the relaxation capital of Aotearoa.
News
Alternative Dairy Co. hits the road to tell people: ‘Stay Fussy’
The Alternative Dairy Co. is taking its ‘Stay Fussy’ brand campaign to the streets with a mobile caravan café experience across New Zealand and Australia.
News
Uber Eats gets Rachel Hunter on board for Reach the Beach campaign
Uber Eats has launched Reach the Beach, a limited-time initiative designed to help Kiwis summon forgotten summer essentials to the sand.
News
Lush shares success of Together for Te Tiriti campaign
In the lead up to Waitangi Day, Lush launched its Together for Te Tiriti campaign across Aotearoa and Australia with strategic communications support from Sling & Stone.
News
Curative and Creative NZ join forces to showcase the power of creativity
Creative agency Curative has joined forces with national arts development agency Creative New Zealand to encourages Kiwis to celebrate and embrace their creativity.
News
Fly me to the game with KFC and the Super Rugby
Hold onto your drumsticks because this Super Rugby season, KFC is taking fan loyalty to new heights – introducing Zing Air.
News
Upgrade your living situation with realestate.co.nz
The cure for a bad rental is a better rental in realestate.co.nz’s latest campaign examinig the reasons why Kiwis might upgrade their living situation.
News
SquareOne and Thinkerbell Aotearoa’s cautionary tales encourage kids to be money smart
SquareOne’s latest work with Thinkerbell Aotearoa delves into what happens when kids don’t learn to manage their money, higlighting the importance of being ‘money smart’.
News
Flight Centre launches new tagline
Signalling a new era, Flight Centre has unveiled a new global tagline; Your Centre for Travel, the latest move in an ongoing brand modernisation strategy.
News
FizzyPop and Art Deco Trust celebrate the Hawke’s Bay heritage with 2025 festival
Hawke’s Bay’s advertising agency FizzyPop is proud to continue its partnership with the Napier Art Deco Trust for Art Deco Festival Napier 2025.
Campaigns
If you’re tired of big city life, this billboard says you should move to Dunedin
Enterprise Dunedin’s new campaign showcases Ōtepoti as the place to be for those wanting to escape bigger-city living.
News
Fletcher Living helps Kiwis find their neighbourhood match with Pick a Patch
Fletcher Living has created a new way for Kiwis to find their ideal neighbourhood to bring their home ownership dreams to life.
News
Be a Free Spirit and travel with Club Med
Club Med has launched new brand campaign l’Esprit Libre across Australia and New Zealand, in collaboration with global creative agency 180 Amsterdam.
Campaigns
Break free and break better with KitKat and Queen
KitKat’s ad using Queen’s ‘I Want to Break Free’ to encourage people to take better breaks, recognising how difficult it is to switch off from a world demanding constant attention.
News
Show us yours: Sexual Wellbeing Aotearoa encourages Kiwis to draw their ‘bits’
Launching its first ever social media activation was scary for Sexual Wellbeing Aotearoa – especially as it involved turning peoples’ ‘bits’ into plushies.
Campaigns
Fair Food new posters are Packed with Purpose
Auckland food rescue charity Fair Food has launched a summer poster campaign, Packed with Purpose, showcasing the volume of kai it rescues from waste.
News
HelloFresh makes food fun for Blues rugby community
HelloFresh is now an official partner of the Blues men’s and nib Blues women’s rugby teams, bringing fresh and convenient meals to players and fans.
News
UnLtd’s Big Clash Cricket returns for 2025
UnLtd is relaunching its annual Big Clash cricket event, with a goal to provide 1,000 pairs of pyjamas for children across the motu.
News
Trade Me’s Job Hunt January returns: Kathmandu searches for Overseas Enthusiast
TradeMe’s Job Hunt January is back and this time, they’ve partnered with outdoor clothing and equipment brand Kathmandu to offer the position of Overseas Enthusiast.
News
Cher turns back time in latest Uber Eats campaign
Uber Eats is back with its ‘Get almost, almost anything’ campaign, reminding Kiwis and Australians that the service can deliver more than their favourite takeaway meal.
News
Trident celebrates Chinese Lunar New Year with new campaign
Trident is launching a national brand campaign with phase one launching on January 27 in time for Chinese Lunar New Year and running through to March.
News
Bendon and YoungShand launch Bra Better campaign
Bendon has launched a new brand ethos, “Bra Better,” across both Australian and New Zealand markets that aims to meet the evolving needs of women today.
News
Lumo billboards remind Kiwis to skip the supermarket chaos for Bargain Box
Fresh off its win at Lumo’s 2024 Pixels Awards, Kiwi meal kit company Bargain Box by My Food Bag has officially launched the ‘Crowdometer’ campaign.