Everyone’s got an opinion in this industry! Thought leadership pieces from in and around New Zealand Adland.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what, Arnaud Calonne, head of sales at Yahoo Platforms, has to say.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what, Regan Savage, general manager of marketing communications at Kiwibank, has to say.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what, Nicky Greville, national general manager at Y&R Engage, has to say.
In light of NZME and Fairfax’s merger appeal rejected by High Court, following the Commerce Commission refusing to approve the deal, we take a look at a piece from TRA’s Collen Ryan about how love doesn’t always last in mergers.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Ben Rose, general manager of direct and partnerships at NIB, has to say.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what, Claudia Macdonald, managing director of Mango Communications NZ, has to say.
Indie agency Hunch recently conducted a thought experiment in rebranding Santa. Here’s what agency boss and Christmas enthusiast Michael Goldthorpe learnt from the process.
DDB planner Annika Fyfe compares the UK winter festive season to New Zealand’s summer holiday to see how local advertisers can tap into the emotions of consumers.
BTL general manager Regan Hall considers whether there’s any value to marketers in the growing chatbot fad.
Colleen Ryan interviews NZ Post’s chief executive David Walsh, and group general manager, customer experience, brand and People NZ Post, Jo Avenell about transformation, leadership and the internet.
Young & Shand co-founder Duncan Shand says that much of the debate on programmatic misses the mark because it focuses on only one element of digital advertising.
Bay Audiology won the business transformation award at this year’s edition of the TVNZ-NZ Marketing Awards. Marketing director Jacqueline Tibbotts sits down for a chat with TRA strategy director Colleen Ryan about the thinking behind the win.
Nike’s slogan ‘Just Do It’ was inspired by the final words of a murderer. And DDB chief creative officer Damon Stapleton reckons this says a lot about creativity.
Insight Creative chief executive Steven Giannoulis has no qualms about participating in pitches. All he asks is that clients stick to a few simple guidelines.
WPP business director Mark Jenner heeds the advice of the long-running Dos Equis mascot and argues that agencies need to focus on their strengths rather than their weaknesses.
September 21 marks the five-year anniversary of the day when Facebook turned social media into just plain ‘media’. This date is probably worth noting, if not necessarily celebrating, as it marks the end of the dream of brands having unlimited conversations with their fans for free.
Humans have been talking to chatbots since the 1960s, but the tech has never been closer to going mainstream than it is now. TRA cultural strategist Antonia Mann considers what this means at a time when customer-centricity has become the buzzword of the day.
