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Digital activation agency Touch/Cast, bought by Clemenger just last month, and retail advertising agency Raydar have joined forces to bring a new digital offering to the Auckland market. The venture will be headed up by well-known digital evangelist, Zac Pullen.
Flying in the face of all the election and Christmas related advertising that has been dominating our newspapers lately, November’s winning ad, by Special Group, was created for the Newspaper Publishers’ Association using an innovative full page designed to be folded so the whole newspaper could be posted to someone overseas to celebrate the Rugby World Cup All Blacks win.
DrafFCB’s had a pretty good year on the awards front. Hell, it even helped to halt inflation with its ‘What’s My Number’ campaign for the Electricity Authority. And that campaign has won Yahoo!’s Q3 Digital Strategy award, following on from a win earlier in the year for its BMW Summer Sale campaign.
Total Media welcomes a new UK import, Aegis Media announces an Activation head, Independent Liqour raids Lion’s satff room, and AWARD hunts for jury members.
Strategy Design and Advertising and the Christchurch City Council’s Share an Idea campaign, which involved the community piping up about the redevelopment of the Central City following the earthquakes, was the unanimous overall winner of this year’s Co-Creation Award—and it’s the first time the Netherlands-based Co-Creation Association has given it to a campaign from outside Europe.
The finalists of the direct and interactive marketing showcase that is the John Caples Awards have been announced, with Colenso on top from the local shops with 18 nods, followed by DDB and Rapp Tribal with nine, DraftFCB with seven, AIM Proximity and Republik with three, and .99, Publicis Mojo, Clemenger BBDO and Special Group on one. And in other awards news, Colenso dominated the Digital Media Awards Asia awards recently with two golds and three silvers, while Naked won silver for Powerade Challenge and Rapp Tribal won bronze for Telecom.
A partnership between Y&R and Ocean Design has been appointed by ACC. The pair tendered jointly for brand, advertising and direct elements in the recent ACC Marketing Communications RFP process, after successfully implementing a number of campaigns together in recent years, from both the public and private sectors.
Editor of The New Zealand Herald for the past ten years Tim Murphy has been promoted to the new position of editor-in-chief of Herald titles.
For the first time in IBM’s C-suite surveys, chief marketing officers were included in the mix. And the results show many of them feel unprepared to deal with the volume and complexity of information available through social platforms.
The WLG pop-up restaurant in Fitzroy, Melbourne, is now into its second week and it’s proving fairly popular with the locals, just as the first incarnation did in Sydney. And Air New Zealand has jumped on the bandwagon by getting a few of its cabin crew to perform an in-restaurant safety video and dishing out free return flights to Welly to 60 lucky diners.
Voting is now open for the inaugural Glossies. See this month’s entries below and cast your vote for your favourite magazine ad (see multi-page entries in the gallery here). And remember, there’s just one vote per computer.
JWT announces a new creative force, Pead PR adds to its brand and digital arsenal, Haystac launches a new events division, DDB gives Adschool pair a leg up, Adi Staite is lured away from self-employment by Synovate, Crossmark opens its Kiwi office, and The Sweet Shop picks a US boss.
Businesses are wasting time and money trying to reach people online without realising many resent brands invading their social space. This is according to findings from TNS’s Digital Life study, the most comprehensive view of online consumer behaviour available today, surveying more than 72,000 consumers in 60 countries, including over a thousand New Zealanders.
New Zealanders often have to wait for a bit longer than everyone else for the newest iPhone, hit TV shows and, occasionally, the latest blockbuster movie. And, as a new ad for Kia featuring three hip-hop hamsters that’s about to be launched on Kiwi screens attests, the same is occasionally true for commercials.
Like most media outlets, we get sent a lot of press releases. But because journalists are so busy destroying the lies, discovering the truth, inadvertently recording conversations and farewelling colleagues who move into PR, it’s increasingly difficult to get their attention. So we certainly appreciated this rather creative—and honest—approach to attention getting in a release one of our colleagues received recently.
Despite tough times for print, newspapers remain close to Kiwis hearts, even when they’re overseas. Special Group has followed up its Kiwis Together campaign with a full page ad encouraging readers to fold up the newspaper, pop a message on it, and send it to a Kiwi overseas – so they could read enjoy it just as if they were back home in NZ. Alternatively it could be sent to an Aussie mate.
The orange guy has been trying to get apathetic Kiwis to enrol to vote for a while now, as has comedian Guy Williams on TV3.co.nz’s homepage. And now controversial Auckland church St Matthew in the City and TBWA\ have invoked the spirit of Kate Sheppard to try and get the modern folk to embrace the joys of democracy next weekend with a billboard that says: ‘Vote: there was a time when you couldn’t’. It’s almost the opposite of St Matthew of the Ridge’s billboard for Car Fe.
The Media Design School AdSchool (formerly Axis) End Of Year Show is on tonight from 5.30 until 8pm at the new building at 92 Albert Street. And they want you industry juggernauts to sit down in front of the fresh-faced students, grunt a bit, leaf through a few pages and then decisively and/or contemptuously slap down a special sticker or two before wafting off again in the direction of the bar.
As Leonardo da Vinci once said, water is the driving force of all nature. And it’s also the driving force of Saatchi & Saatchi’s new campaign for Pump.
1-1, CRM and loyalty agency justONE is on a bit of a roll at the moment and, following on from the big launch of the long-awaited Farmers Club, it has picked up two new juicy bits of below-the-line business: Ziera shoes and Mercury Energy.
Every year, government agencies spend more than $60 million on the purchase of advertising and media services in New Zealand. There are already some fairly rigid structures in place to make sure public entities get the best partner for the best price. But, after 12 months work by a team of senior agency and government communications practitioners on establishing Government Best Practice Guidelines for Selecting Advertising and Media Agencies, CAANZ and the Department of the Prime Minister and Cabinet have come up with a few more.
Hallensteins seems to be trying pretty hard to increase its coolness quotient. Publicis Mojo’s first ad for the mainstream clothes retailer featured a track by indie darlings Sleigh Bells (and they got in a bit of trouble for the racy lyrics) and to launch the summer 2011 range it has tapped into some Hollywood star power with the velvety voice of academy award nominee Matt Dillon and headed to Mexico City with Thick as Thieves to film the latest instalment of the Brothers campaign.
With shareholders voting overwhelmingly in favour of splitting Telecom in two at the annual general meeting recently, the fall out from the “Abstain for the Game” campaign and the appointment of new marketing boss Jason Paris, change is most definitely in the wind for Telecom at the moment. And it’s thought the first phase of that change is cranking into gear.
The election isn’t dominating the ad breaks quite as much as rugby did last month – just some asset-kissing from the politicians in this latest round of Ads@6. “Vote National and kiss your assets goodbye,” says the Labour Party. Tony’s tires continue to grate, and that disaster prone Peter Elliot is back wondering whether your family would survive one.
Rugby World Cup orientated advertising is finally on the way out – replaced with electioneering in this latest round of Ads@6. There is some Nutricious nuttiness, and Mainland talks to the cheese.. but will the cheese respond?
Sometimes you see an ad and wonder what those responsible for it were thinking. And we couldn’t help but notice this one starring The Almighty Johnson’s Ben Barrington for Pure Energy, an all-natural ‘healthy’ energy drink. It’s made by South Pacific Beverages, the company that got knocked back by the NZRU (and, by extension All Blacks’ sponsors Coca-Cola) when it tried to get Sonny Bill Williams to endorse the product. But, judging by this ad, he’s probably thankful for the supposed double-standard.
Craig Herbison returns from Australia to take up the chief marketing officer role at BNZ, Paul Henry gets shoulder-tapped by Lachlan Murdoch, Adshel welcomes Simon Paul as a senior account director, Tania Burgess takes on the night shift at The Breeze, and Anne O’Brien is handed the artistic reins for the Auckland Writers & Readers Festival.
The 24 Hour Movie Marathon is now the Fatso 24 Hour Movie Marathon after the online DVD rental company took up headline sponsorship of the event dedicated to true film buffs with a minimum two year commitment. This year marks the 12th annual event and it has once again been masterminded by film aficionado, producer and distributor Ant Timpson. Sadly, the event on Saturday 19 November at Auckland’s Hollywood Cinema has already sold out, so we can’t give away any tickets, but Fatso is offering a prize pack to help you replicate it all at home with a free three month Super Plan subscription, a Movie Marathon t-shirt and a Fatso Movie Marathon poster, designed by the immensely talented Tane Williams. So add a strange name for a movie to the comment wall (here’s some inspiration) and it could all be yours.
The printing presses may be slowing down across the board, but online channels are starting to take up some of that slack. And, in an effort to capitalise on the mobile and online momentum and make it easier for retailers to get their wares in front of modern shoppers, Reachmedia has released the next version of its catalogue viewing platform, which effectively takes catalogues, resizes them and publishes them in a Facebook environment and on mobile apps.
