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Like most media outlets, we get sent a lot of press releases. But because journalists are so busy destroying the lies, discovering the truth, inadvertently recording conversations and farewelling colleagues who move into PR, it’s increasingly difficult to get their attention. So we certainly appreciated this rather creative—and honest—approach to attention getting in a release one of our colleagues received recently. 

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Los Angeles, CA (15 November 2011) – Blah blah blah, blah blah blah. Blah blah blah, blah blah blah! Blah blah blah, blah blah blah. Blah blah blah, blah blah blah. Blah blah blah, blah blah blah. Blah blah blah, blah blah blah. Exciting, once-in-a-lifetime, around the world travel international adventure competition. Blah blah blah, blah blah blah. Blah blah blah, blah blah blah! Blah blah blah, blah blah blah. Blah blah blah, blah blah blah.

Blah blah blah, blah blah blah. Blah blah blah, blah blah blah. Blah blah blah, blah blah blah. Blah blah blah, blah blah blah! Blah blah blah, blah blah blah. Blah blah blah, blah blah blah. Blah blah blah, blah blah blah. Blah blah blah, blah blah blah. The Global Scavenger Hunt’s 8th annual 2012 edition. Blah blah blah, blah blah blah. Blah blah blah, blah blah blah. Blah blah blah, blah blah blah! Blah blah blah, blah blah blah?

Blah blah blah, blah blah blah. Blah blah blah, blah blah blah. Blah blah blah, blah blah blah! Blah blah blah, blah blah blah. 25 two-person teams travel around the globe trusting strangers in strange lands. Blah blah blah, blah blah blah. Blah blah blah, blah blah blah. Blah blah blah, blah blah blah. Blah blah blah!

Blah blah blah, blah blah blah. Blah blah blah, blah blah blah. Blah blah blah, blah blah blah. Blah blah blah, blah blah blah. Blah blah blah, blah blah blah… Blah blah blah, blah blah blah! Blah blah blah, blah blah blah. Blah blah blah, blah blah blah. Blah blah blah, blah blah blah. April 13 to May 5, 2012. Blah blah blah, blah blah blah. Blah blah blah, blah blah blah. Blah blah blah, blah blah blah. Blah blah blah!

Blah blah blah, blah blah blah? Blah blah blah, blah blah blah. Blah blah blah, blah blah blah. Blah blah blah, blah blah blah. The World’s Greatest Travelers™ trophy and $20,000 free trip to the winners! Blah blah blah, blah blah blah. Blah blah blah, blah blah blah. Blah blah blah, blah blah blah. Blah blah blah, blah blah blah. Blah blah blah, blah blah blah. Blah blah blah, blah blah blah! Blah blah blah, blah blah blah…

Blah blah blah, blah blah blah. Fun! Blah blah blah, blah blah blah. Blah blah blah, blah blah blah. Blah blah blah, blah blah blah. Blah blah blah, blah blah blah. Blah blah blah, blah blah blah. Sight-doing… Blah blah blah, blah blah blah. Blah blah blah, blah blah blah. Blah blah blah, blah blah blah. Blah blah blah.

Blah blah blah, blah blah blah. Blah blah blah, blah blah blah. Blah blah blah, blah blah blah. Blah blah blah, blah blah blah. Blah blah blah, blah blah blah. Blah blah blah. Visit GlobalScavengerHunt.com <http://www.globalscavengerhunt.com/>  or call 310.281.7809 to apply. Blah blah blah, blah blah blah. Blah blah blah, blah blah blah. Blah blah blah, blah blah blah. Blah blah blah, blah blah blah. Blah blah blah, blah blah blah. Blah blah blah, blah blah blah!

We recognize and grasp the fact that you are an extremely busy professional in this new era of global communications—underappreciated and harried too. Yet we also realize that your readers and listeners get excited about reading and hearing about extraordinary travel opportunities. We know this because every time someone reports about us, we get hundreds of excited e-mails and calls from newly informed travelers wanting to know more about our extraordinary annual travel adventure event. We appreciate your acknowledgments. A sincere thank you!

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