Movings/Shakings: 7 November

Craig Herbison returns from Australia to take up the chief marketing officer role at BNZ, Paul Henry gets shoulder-tapped by Lachlan Murdoch, Adshel welcomes Simon Paul as a senior account director, Tania Burgess takes on the night shift at The Breeze, and Anne O’Brien is handed the artistic reins for the Auckland Writers & Readers Festival. 

Heeee’s back 

Telecom’s ex-director of brand and marketing Craig Herbison has been appointed to the new position of chief marketing officer for Bank of New Zealand and he will join the bank’s leadership team at the end of the month.

“Craig stands out,” says Andrew Thorburn BNZ chief executive. “We know that he has the drive, fine-tuned customer focus and proven track record to move our brand forward and we welcome him to our leadership team.”

Herbison, another Invercargill-born marcomms juggernaut, is currently general manager of brand and marketing communications for Australian directories company Sensis in Melbourne.

He was brought in to Telecom to inject some life into the rather staid brand, having done exactly that with Vodafone in his previous role as regional general manager of brand and communications.

He has also had plenty of agency experience, having worked for STW Group, WPP in London, TBWA-GGT, London, and Ogilvy Interactive, London.

When NZ Marketing spoke with him for a story on the telecommunications market and Telecom’s response to the failures of the XT network, he said: “Brand is as brand does. It’s about better service at a lower price. That’s the way to win hearts and minds”. When it comes to service providers, he’s right. So it’ll be interesting to see if the same rules apply in his new role with BNZ.

King Henry

Paul Henry has been shoulder-tapped by Network Ten to host a new Australian breakfast television show that will be launched in 2012.

Henry, who, according to this story in the Herald, was personally approached by Lachlan Murdoch, will continue to work exclusively for MediaWorks on New Zealand projects across television and radio, including the recently announced TV3 programme which is planned to screen at 7pm Sundays in 2012. He will also continue to be available for other TV3 programmes, such as new season comedy Would I Lie to You?.

On radio, Henry will continue as host of the RadioLIVE drive show until March 2012. After that time, he will be RadioLIVE’s Australian correspondent and will file daily reports.

“This brilliant offer from Network Ten is a tribute to Paul’s talent as one of the best broadcasters in the business,” says MediaWorks group managing director Sussan Turner. “I am pleased that he remains an ongoing part of the MediaWorks stable. It is testament both to MediaWorks’ relationship with Paul, and the strong working relationship we enjoy with Network Ten, that we have forged a new arrangement that works for all parties.”

Henry said he had not anticipated the approach.

“I absolutely love working at MediaWorks,” Henry says. “It is an exciting, innovative and nuggetty company that cares hugely about its staff and audience. Not only was this a spectacular offer, but it allows me to continue working for TV3 and RadioLIVE.”

Henry will see at least one familiar face at his new place of work, because TVNZ’s news boss Anthony Flannery recently accepted a role as the channel’s head of news.

Outer space

After some big departures in the senior ranks, Adshel has announced an arrival, with Simon Paul joining as senior account manager in New Zealand.

Paul now has responsibility for servicing and delivering out-of-home media solutions to a key agency portfolio. He will report to Rae Anderson, Adshel’s Auckland sales manager, and will be based in Adshel’s office in Parnell.

“We are extremely pleased that we have been able to bring Simon into our organisation,” says Anderson. “Simon was highly recommended to us from the industry, has a great network of agency clients and an in-depth knowledge of the media landscape. He is a solution based sales person with a passion for creative ideas that will boost our agency relationships to a new level in 2012.”

Paul joins Adshel from a TV sales and media agency background. Most recently he worked with Ignite Media Brands in Sydney where he sold across the Ignite Media Brands portfolio (MTV, Nickelodeon, National Geographic, Movie Network, CNBC and Ttvdio). Prior to his move to Australia he worked as an account manager for TVNZ and MTV New Zealand and before joining the world of media sales he operated in media planner/buyer roles at Zenith Optimedia and Universal McCann in Auckland.

Night shift

Tania Burgess has joined the Breeze as the new host for the night show Love Song Requests and Dedications.

Burgess is a seasoned radio broadcaster who has worked in markets across New Zealand and overseas and has been hosting The Breeze Network days show. She will continue to do so until Alison Leonard joins the station on 1 January, 2012.

“We are very excited to have an announcer of Tania’s ability on our night show,” says Ian Avery, Breeze national programme director says. “Love Song Requests and Dedications has always batted above its weight, and this is largely due to the calibre of the announcers hosting the show, and the fact the show is broadcast live while many other night shows are automated.”

The show broadcasts Nationwide into 19 markets from 7pm – 12am, Monday to Friday.

MediaWorks thanked Tony Ujdur for his work on the night show “during this challenging year of musical chairs on the station”.

Writing on the wall

Anne O’Brien has been named as the artistic director of the Auckland Writers & Readers Festival.

“We are so grateful to Stephanie Johnson for her excellent work as acting artistic director and delighted to have Anne O’Brien join us, in a full-time position in December,” says Dr Sarah Sandley, chair of the Auckland Writers & Readers Festival.

“I’m excited and honoured to join the Auckland Writers and Readers Festival team,” she says. “The power of the written word to delight and console us, as well as reflect, expand and challenge our thinking, is one of the inspirations of my life. I have loved reading from the time I was old enough to sneak out of bed and squeeze myself into the small alcove by the door so as to catch the light from the hallway and finish my book! I’m looking forward to the privilege of programming this successful Festival over the coming years, building on the tremendous work that has gone into establishing it as one of New Zealand’s premiere arts endeavours.”

O’Brien brings to the Festival a wealth of experience in the literary festival sector, taking over the position from Jill Rawnsley. These are matched with exceptional producer skills and extensive arts and literature networks. She has a degree in English Literature and a Diploma in Journalism and has previously managed the NZ International Arts Festival’s six-day literary festival, as well as producing Nine to Noon with Kim Hill for Radio New Zealand National. More recently, she spent three years as the executive director of Women in Film and Television NZ.

O’Brien will be working closely with general manager Anne Rodda, who oversees all the non-artistic aspects of the business.

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