This post was created by one of the small but mighty StopPress team of journalists. Among their number are: Zahra Shahtahmasebi, Niko Kloeten, Penny Murray and occasionally Bernadette Basagre.
As one Simon says goodbye, another says hello: Simon Lendrum has been appointed as the new managing director of JWT New Zealand, taking over from Simon Fitch, who has chosen to return home to Sydney after spending two and a half years in Auckland.
Ah, technology, you great saver of time, you great increaser of productivity/laziness and, if you believe the results of the second annual ‘Market Measures’ survey, you potentially great maker of money. But while the results seem to show that the Kiwi tech sector has laughed in the face of the recession (or at least sent it a few snarky emails and posted some anonymous comments about it on a blog), the boffins think many of these companies could be doing much better if they started taking a more strategic approach to marketing.
Whether it was the pseudoephedrine or that the eclectic audience of well over 200 marketing and advertising types was bigger than her Ad Show audience on TVNZ7, Hazel Phillips, mistress of ceremonies at Thursday evening’s Marketing Association talkfest on agency-client relationships, belied her claim that she is not a comedienne.
This week on Ads@6, the exquisitely uncomfortable guys at Fresh Up keep on delivering, Intanza offer a rather compelling reason to get the flu jab, the BNZ indulge in some blatant 80s-style heartstring tugging and Continental give us every girl’s worst nightmare. Plus, more Rhys Darby!
Colenso BBDO has picked up New Zealand’s only gongs at this year’s Clios, taking home a gold, silver and two bronzes at the awards in New York on May 26 and 27.
Its animated film Going West, produced for The New Zealand Book Council to promote books and …
SBS called – and they’re not happy. Late yesterday the Aussie broadcaster was still mulling over its options as whether to take legal action over TV3’s use of the line “Six billion stories and counting” – SBS’s own tagline – in its new TVC.
Earlier this week, TV3’s director …
Finally some good news for the beleaguered number crunchers at Telecom. Yahoo!Xtra, the online joint venture between Yahoo!7 Pty Ltd and Telecom New Zealand Ltd, has announced an after tax profit of $1.37 million for 2009.
The company says this reflects the growth of digital media over …
New Zealand Post’s Targeted Communications division has made three new appointments in the last month as it looks to grow its presence in the digital arena.
The posties see digital strategy playing an integral part in the future direction of the company, with initiatives on the horizon that will …
Colenso BBDO has welcomed strategic planner Steve Clark into the fold and announced the promotion of Levi Slavin from deputy creative director to plain old creative director.
Clark has been working in strategic planning at Mojo under Martin Yeoman. His move from Mojo to Colenso will see him working alongside …
This new TVC by Wieden + Kennedy Amsterdam for Nike’s ‘Write the Future’ campaign has only been around for a week or so, but it’s already closing in on nine million views on YouTube. And there’s a reason for that. And that reason is pure, unbridled awesomeness.
The Outdoor Media Association of New Zealand (OMANZ) has released its first quarter gross media revenue results. And, while it has shrunk 1.7 percent on the same period last year, with $13.618m spent outside, OMANZ says it is a significant improvement on the 8.1 percent shrinkage the out-of-home sector experienced in 2009.
Turns out you didn’t have to be there after all. Australian channel Nine is set to make techno history by offering the world’s first free-to-air 3D sports match with its screening of tonight’s State of Origin game. The multidimensional match up follows Foxtel becoming the first Australian …
A favourite of pirates, Carribeans and Dave down at the fishing club has received a brand overhaul to reconnect with its Kiwi roots.
Figures released today show New Zealand online advertising spend experienced healthy growth in the first quarter of this year, keeping pace with, and in some cases outstripping, international trends.
As if an unrivalled lifestyle and living amongst New Zealand’s most breathtaking surrounds wasn’t enough, residents of the Lake Wanaka region have a new logo and slogan to love, hate or remain indifferent to.
With the champagne glasses barely out of the dishwasher, V48HOURS Film Festival 2010 grand champions, The Downlow Concept, have received even more good news.
Newspapers and PR reports were all aflutter last week with the news that Boy, written and directed by Taika Waititi, is now the “number one New Zealand film of all time”, overtaking The World’s Fastest Indian (TWFI) with a lifetime box office of over $7,050,000 in the eight weeks since its release on March 25. But are we comparing apples with apples?
Putting aside the business of creativity, strategy and effectiveness, international design competitions are kind of like Lotto Powerball. First and foremost, you’ve got to be in to win.
Me, worry? TV3’s director of marketing and communications Roger Beaumont is unfazed by a recent sideswipe from the New Zealand Herald suggesting a striking similarity between a line on the station’s new ‘serious news journalism’ TVC – “Six billion stories…and counting” – and SBS’, Australia’s multicultural and multilingual radio and television service, tagline “Six billion stories and counting”.
Air New Zealand has continued its purple patch, picking up a few more global industry accolades over the weekend after being chosen as Best Airline Australia/Pacific and handed the Staff Service Excellence Award for the Australia/Pacific region at the Skytrax World Airline Awards, a ‘passenger’s choice’ style awards for airlines.
Raising funds is a tough business. Some sell cheese rolls. Some sell sausages in bread. But TBWA’s Tara McKenty and Iain Nealie have taken an altogether different approach: they’re selling themselves – or, at least, their future – in the form of made-up stocks.
Mike Mizrahi, one half of the world-class, New Zealand-based event and production company, Inside Out Productions, will be the inaugural guest speaker at the CAANZ Marcomms Leadership Group event at Orams Marine on 27 May. And Claudia Macdonald, the group’s chair and managing director of Mango Communications says tickets are selling fast, in the style of hotcakes.
This week on Ads@6, Chorus talks shop and takes to the countryside, Sam Neill shows off his acting talents for Kiwibank, Sugar’s new BNZ campaign heads to Kaikoura, Samsung shows off its 3D televisions (without actually being able to show off its 3D televisions) and we wonder if the ad for Sinopec is actually a front for some kind of cult.
In a year where the profession of design claims to have been devalued by the Super City logo competition, Designworks has bucked the trend and restored a bit of pride, taking out the Supreme Award at the 2010 Vero Excellence in Business Support Awards last night.
The brief was delivered last weekend and all the films for the 48hr Cannes Young Lion YouTube competition have now been uploaded. But the second stage is currently underway and, as 49 percent of the judging is based on the number of votes each ad receives by 23 May, it’s up to the creators to spread the word about their effort and get the masses clicking on that green thumb beside their video.
Tickets to New Zealand’s premier design event, Semi-Permanent, go on sale from 24 May with a limited number of earlybird and deluxe VIP places up for grabs. And all will be relieved to know that passes include the legendary Semi-Permanent goodie bag and access to the after-party.
Greedy old Air New Zealand has scooped another Best Airline award, this time at the 2010 Which? Awards.
It’s news Stinky Jim, but maybe not quite as you know it.
The One Show and One Show Interactive pencil winners have been announced. And, unusually, despite nabbing nine nominations, Kiwi agencies have come away with a big fat donut and a few merit certificates.
The New Zealand Retailers Association is calling for entries from stores in Auckland, Christchurch and Wellington for the 2010 Top Shop competition, widely regarded as New Zealand’s leading retail excellence awards. And the comp has returned this year with two new categories (online retailing and sustainable retailing), some new sponsors and a burgeoning sense of optimism in the Kiwi retail sector.