This post was created by one of the small but mighty StopPress team of journalists. Among their number are: Zahra Shahtahmasebi, Niko Kloeten, Penny Murray and occasionally Bernadette Basagre.
APN Outdoor has instituted a new networking programme for its clients and business partners called ‘Friends in High Places’, with the new initiative set to butter up 250 of its clients and business partners with an invite-only show featuring Kiwi singer/songwriter/denim jacket-wearing dreamboat Dane Rumble and rising musical stars Artisan Guns, AutoZamm and Lisa Crawley.
The call for entries for the 2010 TVNZ-NZ Marketing Awards is now open. Hopefully you already know that. But what you might not yet know is that the New Zealand Marketing Association (NZMA) and NZ Marketing magazine have managed to secure a very impressive bunch of marketing brains to do the judging.
Kamran Kazalbash has been appointed as the general manager of retail at DraftFCB and Angela Spain will be coming on board as general manager of the agency’s public relations arm.
It used to wander freely and happily, but we rounded it up, put in an enclosed space, turned the lights up to full, force-fed it other news and a host of harmful hormones and then sold it back to you, the unsuspecting consumer. And now we wait for the social media firestorm.
Tourism New Zealand (TNZ) has enlisted the services of Australian digital and social media specialists Razorfish Amnesia following a review of its digital marketing strategy. But no-one from either party wants to talk about the new relationship, what the relationship will entail, what the job is, how much the budget is or who else was asked to pitch.
Want to know how to harness the raw power of online advertising? Well then, the Interactive Advertising Bureau and the Association of New Zealand Advertisers’ event ‘Outfox, Outsmart and Outgrow Your Competition’ should be right down your e-alley. And there are only 20 tickets left for next week’s event.
The One Club’s Creative Week, a big ol’ celebration of creativity in advertising, design, digital media and the arts, kicked off in New York on Monday with the announcement of the One Show Design Awards. And Auckland design outfit Alt Group popped a few more corks after it was ranked in the world’s top 10 design agencies for netting two Pencils and two merits, exactly the same haul it received last year.
From left: Julian Andrews, Martin Bell, John Baker, Vincent Heeringa
Actually, that headline is only partially true: HB Media, creators of StopPress, NZ Marketing, Idealog and Good, has joined forces with Tangible Media, which publishes a range of magazines including Dish, NZ Retail and NZ Rugby World. And the new, award-winning media beast is set to become New Zealand’s largest independent publishing company.
Restaurants and gift stores were the big winners during Mother’s Day week. But it’s not just the cockles of mothers that were warmed: some retailers and marketers will find plenty of comfort in figures that show spending on the Paymark network, which processes more than three quarters of all in-store electronic transactions in New Zealand, is up considerably on the same period last year.
Sean Mitchell’s Action Media Ltd, publisher of NetGuide, IT Brief, Telecommunications Review and The Channel, was put into liquidation last week. So it was a bit of a surprise to receive a press release from the man himself trumpeting the arrival of a new publication about technology issues in small business.
If you believe the Saatchi & Saatchi email footers, optimism abounds this year: ‘2010: Nothing is Impossible’, they claim. And the new planning and production talent added to the arsenal this week has put a bit more wind in the sails of ‘The Lovemarks Company’.
Who it’s for: Fresh Up (Frucor) by Colenso BBDO and The Sweet Shop.
Why We like it: Thirst, apparently, is creepy. So what better way to personify it than with a dodgy masseuese who looks like the Foo Fighters’ Dave Grohl? That’s right, there’s no …
This week on Ads@6, we talk candidly with Freida, Cadbury’s weird dancing cow, about empty udders, that difficult second album syndrome, salmonella scares and how she plans to knock that arrogant drumming gorilla of his chocolatey perch by putting on some bovine ritz.
Andy Beal, founder and editor of Marketing Pilgrim, co-author of online reputation management book Radically Transparent and one of the big-brained keynote speakers at next week’s Social Media Junction, offers a few pearls of social media marketing wisdom.
Bow down before the newsy melange and marvel at its tremendous interestingness.
Heyho! The TVNZ-NZ Marketing awards are all go. Now in their 19th year, the 2010 TVNZ–NZ Marketing Awards celebrate proven excellence in New Zealand marketing. The awards are run as a joint venture between NZ Marketing magazine and the New Zealand Marketing Association (NZMA). And there’s some exciting …
Fairfax Media is the toast of at least four towns today after the winners of the Fairfax Young Lions Cyber and Media competitions were announced.
Professor Marshall
Professor Roger Marshall of AUT University Business School has been named judging convener for the 2010 TVNZ-NZ Marketing Awards.
Professor Marshall is the chair of marketing at AUT and has an impressive resume, both as an academic and as a former marketing professional.
Shift Wellington has taken out the Interactive Advertising Bureau’s latest Bolly Award for Plunket’s www.superheroes.co.nz, a snazzy, good-lookin’ and “really well-thought out idea” that allows users both young and old to customise their own uber-hero, share it with friends and even buy superhero paraphernalia.
As expected, the Mother’s Day marketing juggernaut is currently running at full speed. But 3M has taken a rather novel approach to promoting its wares: it spent two days putting up over 8000 Super Sticky Post-It-Notes on the window of Whitcoulls in Auckland’s Queen St and then asked passersby to pen their own special messages to Mum.
As Mother always said, the best kind of trip is an all expenses paid one. And there’s one up for grabs at the moment, with Fairfax Media urging New Zealand’s aspiring young creatives to enter the Cannes Young Lions YouTube competition for their chance to win a trip to the 57th Cannes Advertising Festival in June, compete in the Young Lions Film competition with a foreign stranger as Team YouTube and hobnob it with the world’s advertising elite.
The infiltration (some might even say the infestation) continues: DDB Sydney is the second Aussie agency in a row to win the NAB’s Newspaper Ad of the Month prize, with its McDonald’s Daylight Savings ad chosen as April’s best.
Following a competitive pitch, TBWA\TEQUILA\ has announced a new relationship with The Starship Foundation, further cementing the charitable work it has been doing with Mercury Energy and ASB, which are both five star sponsors of the foundation.
Roy has been very busy finding out just how happy Kiwis (and a few Aussies) are with the products and services they spend their hard-earned dosh on, and Pumpkin Patch, TSB bank, Bunnings and Air New Zealand are some of the major brands currently winning hearts and minds with their top notch customer service.
nzherald.co.nz has launched a new section in partnership with Nokia called nzherald.co.nz/play, which draws in existing content, sorts it by psychographics rather than sections and displays it all in a simpler, dynamic and more visually appealing way.
ANZ will be the fourth worldwide partner for the Rugby World Cup 2011 (RWC 2011), placing it alongside fellow top tier sponsors Emirates, MasterCard and Heineken and making it the official bank of the Rugby World Cup.
In this week’s Ads@6, we’re taking the simplistic, overly repetitive yet highly effective Auckland Glass approach: *smash* StopPress *smash* StopPress. *smash* StopPress. If it’s about ads, call StopPress. We’ve only just recovered from the horror that is the Foreno tapware TVC. The happy wife gauge may be high. But so is the ‘wow, that’s a really crap ad’ gauge. And how ’bout that Sydnicity?
The cold winter months are just around the corner and pretty soon the sun’s warmth will seem a distant memory. Fortunately Woman’s Day magazine has just opened its Fiji 2010 trip offering media buyers and their clients three days and three nights at the Intercontinental Fiji Golf Resort and Spa later this year.
Ecostore wants to take on the world. So it’s appointed Special Group as the design and communications agency to help do it.
