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A handful of Kiwi agencies have made it into the finals of the APMA Star Awards, celebrating the year’s finest promotional and experiential marketing across Australasia.
Apollo Marketing NZ, Loyalty NZ and Below the Line (the only indie Kiwi agency) are among the 31 finalists shortlisted from a pool …
Earlier this month, prime minister John Key recently came out and said he’s not against gay marriage, following on from US president Barack Obama announcing his support for it. And last week the local marriage equality movement forged ahead with a punchy new campaign, known simply as WTF?
The …
Quickflix is hoping to make some big impacts in the New Zealand market as the country’s first TV and movie streaming service and, to help it along, its just launched its Quickflix App for iPhone, iPad and iPod touch. The App allows Quickflix WatchNow subscribers to view unlimited blockbuster movies and television shows instantly, on-demand, from their devices and also provides entertainment for non-subscribers, including access to all the latest movie trailers, as well as free Hollywood entertainment.
To celebrate the launch, Quickflix is giving you the chance to win a year’s subscription to its service (worth $203.88). To win, we want to know which TV show and movie you’d stream to your hearts content, and why. And, because everyone likes to win something, every entry receives a free month’s subscription to Quickflix.
Clemenger BBDO Wellington’s major social marketing coup, Nick Ward jumps in the pond, Clemenger BBDO’s “long search” comes to an end, design agency Insight eyes up Australian opportunity, new agency The Creative Store, Facilitate Digital takes a creative lead, and Datamine mines more talent.
In front of an almost capacity Langham conference centre young MC Oliver Driver had to shout to get attention. That’s becasue the 800-odd media and agency flunkies were riotessly celebrating their efforts last night at the CAANZ Media Awards.
And the big winner? Well it was linked to the halting of interest and inflation rates last year, it forced the electricity industry to drop its pants and it has already won a host of the country’s big awards. And DraftFCB continued its golden run by following up from the last two year’s efforts and taking the Best in Show title for its work on Electricity Authority’s What’s My Number? campaign.
The StopPress scanner is smeared with greasy fingerprints, but it’s not because we’re submitting files to Scanwiches or Cat Scans. It’s because we’re hitting go on the May round of The Glossies. But we need your vote. So get in there and choose your favourite.
Mitch Olson is founder of game design studio, Gamedojo, which, in partnership with NZ Marketing and our sister title Idealog, is hosting the Gamification Lab in Auckland next month. He is also co-founder of the hugely successful social game world SmallWorlds and knows how to go beyond buzzwords and hype to create a business case for gamification for your brand.
Many have been anxiously awaiting the announcement, and it has cometh: digital streaming service Spotify is officially available in New Zealand and Australia, opening up its catalogue of more than 16 million tracks and bringing Spotify’s availability to a grand total of 15 countries. So what’s the deal? And why are brands like Coca-Cola getting involved?
The last time Nike and Wieden + Kennedy got together for a massive advertising push was for the Football World Cup and most would agree the end result, ‘Write the Future’, was one of the best sporting commercials of all time. But it’s taken things up a notch for the launch of the 2012 European Championship with the brilliant and multi-layered My Time is Now.
Entries for the 2012 TVNZ-NZ Marketing Awards officially closed on Friday. But if you still haven’t got your entry in for whatever reason (laziness, inebriation, unreliable minions etc), all is not lost. You can extend the deadline until this Friday by applying for an extension here and forking over $50.
As the biggest lender to the rural sector, the National Bank knows more about how our agrarian warriors tick than most. And while this ad is an oldie that was made by DraftFCB and Robber’s Dog around the same time as the National Bank ‘For the Places you’ll Go’ campaign (we obviously we don’t watch enough Country Calendar and hadn’t seen it before), we reckon it’s a goodie.
MSN NZ announced a few big changes to its business last year, including the launch of real-time bidding (RTB) system Microsoft Advertising Exchange, something akin to a media stockmarket that allowed advertisers and publishers to buy and sell digital inventory. And the bet seems to have paid off, with MSN reporting significant local uptake of the system and a big recent increase in revenue.
One year after choosing to get rid of one of the world’s biggest brands and replace it with an “entirely Kiwi” identity, Z Energy says its commitment to the Shell-less strategy is already paying dividends and offering it a competitive advantage. And the new brand is tracking very well with New Zealanders.
North & South’s My Space hit TVNZ Heartland’s screens last month. And now ACP and TVNZ have announced another broadcast/print media hybrid with a slightly longer name: Entertaining in Style with The Australian Women’s Weekly.
Mark Richardson and Shannon Ryan get themselves on The Block, Haystac reaches double figures, ACP’s Kia Ora is voted world’s third best inflight mag, Frucor quenches its thirst with Gatorade, The Sweet Shop adds Wellingtonian animation director done good to its stable, and TVNZ teams up with Xpo for the upcoming MyBiz expo.
It really is quite amazing how much technology is being packed into our pockets at the moment. And Massey University and Assignment Group’s Wellington office have shown just how far things have come—and how ‘the engine of the new New Zealand’ is changing the lives of people here and around the world—by getting the University’s vice-chancellor Steve Maharey to film its new 30-second commercial on an iPhone, something the Commercial Approvals Bureau has confirmed is a New Zealand first.
52 awards acknowledging on-air personalities, programming, news and sports reporting, promotions, creativity and production, sales and community involvement were handed out via webcast last week at the 2012 New Zealand Radio Awards, and MediaWorks Radio is claiming victory after nabbing 21 of them, with More FM taking all three station of the year accolades.
The second Engaged Web in New Zealand Report, which saw Intergen assess the five most visited New Zealand websites from ten different sectors to measure their level of customer engagement, has just been released, with the highlights being that 90 percent of websites increased their level of engagement since last year, companies are focusing less on the primary corporate websites, New Zealand’s news and media websites are the most engaging and the shopping and classifieds, and banking and finance sectors have made the biggest improvement.
According to a study commissioned by San Francisco-based advertising agency Heat, advertising and marketing types are pretty unique in their use of social media. Perhaps unsurprisingly, ad types are three times more likely to pay attention to brands on Facebook and Twitter. But—more interestingly—they’re also much more likely to do drugs (26 percent vs three percent of the general public), throw up from excessive drinking (37 percent vs nine percent) and hook up with a colleague (26 percent vs eight percent).
Creative seeds are planted as a new PR agency launches, MediaWorks TV says goodbye to its long-serving director of programming while MediaWorks Radio puts some wind in its sales, Ocean Design’s increased workload leads to a host of new recruits and a new office, Bullseye’s new Auckland office gets its hands dirty with Tui Products, Tamati Coffey takes a place on the Breakfast couch, Pluk gets set for expansion with a new country manager, and local animation ringmasters Cirkus get the call up for Cannes alongside Bill Clinton, Ridley Scott and Debbie Harry.
According to a recent Commerce Commission report into the telco industry, the number of broadband connections in New Zealand has more than doubled in the past five years and Telecom has around half of the total residential ISP market. But it’s aiming to increase that, sweeten the deal its for existing customers and get more people streaming by doubling the amount of data for all Total Home broadband packages for no extra charge. And, as the new ‘Why Not?’ campaign from Saatchi & Saatchi shows, that means you can download and share to your heart’s content.
The stain jokes have been flowing freely after an onanistic carpet cleaner got busted busting one out on Target this week. And Cavalier Bremworth, with the help of its agency Federation, hasn’t let the opportunity to promote its carpet stain remover pass it by.
Sky TV and TVNZ’s joint venture, Igloo, has gotten the go-ahead from the Commerce Commission, and looks set to launch next month as planned. But a separate investigation is now underway into Sky’s content contracts with ISPs.
Ogilvy’s Adam Barnes and Hywel James have taken out the March/April round of the new ORCA year after judges Karl Fleet (Campaign Palace), Lachlan McPherson (Publicis Mojo), Harriet Crampton (The Radio Network) and Chris Schofield (DDB) chose their KFC ads ‘Poor Old $5’ and ‘Ginga Note’ as the best of the bunch.
With the seemingly imminent move to a tabloid format on weekdays for The New Zealand Herald, the recent appointment of Deutsche Bank to undertake a strategic review of its media assets in New Zealand (and presumably ready some of them for sale) and the decision to upgrade its stake in GrabOne to 100 percent and buy out Shane Bradley, there are some big things happening at APN at the moment. And while times are pretty tough in the newspaper business, there’s plenty of courage being shown under fire and The New Zealand Herald has been rewarded for its efforts by scoring a hat-trick of wins at the 2012 International Newsmedia Marketing Association.
The biggest name in New Zealand rugby signs up with the biggest name in New Zealand milk, Wellington PR agency Ideas Shop gets into politics, Shine welcomes an experienced campaigner to the roster, The New Zealand Herald names its travel editor, Portfolio adds a digital recruitment specialist, fledgling magazine Homestyle fills a new position, Newstalk ZB is nominated for a prestigious international radio award, and super yacht guru Neville Crichton is honoured by his peers.
The One Club’s Creative Week in New York has come to an end, and the world’s best creative advertising ideas have been acknowledged. But it was fairly slim pickings for the Kiwi contenders, with Colenso BBDO winning a rare Gold Pencil for the Levi’s ‘Rear View Girls’ web film at One Show Interactive and Publicis Mojo taking a Silver Pencil for the Greenpeace ‘Oil on Canvas’ campaign in the integrated branding – public service campaign category at The One Show.
Beer porn and students emerged as the big winners at the annual PRINZ awards over the weekend, with the Student Volunteer Army and the WilliamsWarn personal brewer—the best beer porn you’ll see all day—taking joint supreme honours.
The Shopping Channel announced its arrival last week, and dropped a few hints about the industry bigwig that would be running the ship. Seven days later and it has been confirmed that Alistair Duff, currently TVNZ’s general manager of media sales, will be the network’s chief executive.
You’ve only got one week left to tell your marketing story and get your entry in for the 2012 TVNZ-NZ Marketing Awards. Entries close 5pm Friday 18 May 2012 and hopefully you’ve noticed that there are eight new categories to enter. Time waits for no man, of course, but if you’re unable to submit your entry on time for whatever reason (laziness, inebriation, unreliable minions etc), all is not lost. You can extend the deadline by a week by applying for an extension here and forking over $50.