Clemenger BBDO Wellington’s major social marketing coup, Nick Ward jumps in the pond, Clemenger BBDO’s “long search” comes to an end, design agency Insight eyes up Australian opportunity, new agency The Creative Store, Facilitate Digital takes a creative lead, and Datamine mines more talent.
Major stakes in social media
It seems the lure of Clemenger BBDO has been just too much for Linda Major, who is returning to the Wellington office after leaving last year to work for Assignment in client services. Having already spent a decade with the agency, most recently as group account director, Major returns as its new director of social marketing. She’ll head the agency’s social marketing team as well as leading a portfollio of government clients including the New Zealand Transport Agency, Ministry of Primary Industry, Ministry of Justice and Inland Revenue.
It’s fair to say Clemenger BBDO’s managing director Andrew Holt is pretty pleased with the appointment, describing Major as “an absolute legend”, adding that he was “gutted when she left last year”.
“Social marketing has always been a major focus for Clemenger BBDO and I’m delighted to have someone of Linda’s experience and commitment leading our offering for the future,” he says. “Linda will help us deliver more effective work for clients seeking to effect social change.”
Commenting on her appointment, Major says it’s a fantatsic role that allows her to “dive back into some tough behaviour change issues”.
“Effecting positive social change is challenging, but in the same breath really rewarding; this is the work I love most.”
His shows, including The Food Truck, Funny Roots and 42BELOW’s Cocktail World Cup, have played on over 22 networks around the world, topped the ratings and been nominated for four AFTA awards.
But what he’s most excited about is the opportunity to explore the TV, viral and branded content opportunities in the highly commercial world of advertising.
“I think brand integration with a television show idea at concept level is smart, but what shows the New Zealand networks want to air and what shows advertisers may want to make is quite different,” he says. “Money talks, but it’s the right idea that will get the good timeslot and pay off.”
Clemenger BBDO Adelaide has replaced outgoing creatives Greg Knagge and Geoff Robertson with former Colenso BBDO creative Karl Fleet to run its creative department as executive creative director. Fleet joins from The Campaign Palace Sydney after 10 months with the agency. He joined The Palace from Colenso BBDO Auckland where he was deputy creative director in July 2011.
James McGrath, national creative director at Clemenger BBDO, told Mumbrella: “It’s been a long search to find the right person. But we think he’s the perfect fit because of his Colenso experience. Adelaide has the same dynamic as New Zealand. How to do more with less.”
To call Fleet’s awards tally substantial is an understatement. It includes eight Cannes Lions, 14 Pencils at Award, Gold at One Show, multi in books in D&AD and five Gold Effies in New Zealand.
Clems Adelaide MD Kim Boehm says Fleet is the perfect person to bring about “creative, cultural and generational change” to the agency.
Insight for sore eyes
While at The Creative Shop, Newman led growth strategy and new business development and worked with a number of large Australasian and international brands.
Newman has been a busy man. In his previous incarnations he’s ran is own marketing consultancy, Hidden Tale, was the marketing director at Global Budget Hotels and has held senior positions with Clemenger BBDO in Australia and Singapore.
Insight’s managing Didector Mike Tisdall says newman’s expertise in strategy, business development and client management strengthen Insight’s offering as it enters its 12th year in Australia.
“We’re pleased to have someone of Chris’ caliber on board – his ability to drive integrated marketing and communication efforts and business development initiatives will benefit both our clients and business enormously.”
Describing it as a “one-stop specialist recruitment agency”, Lawton says it caters for all freelance, contract and permanent roles across the advertising, digital, design, marketing and communications industries.
With more than 10 years experience, Facilitate Digital general manger Toni Knowles is confident Chibel’s skills and experience will prove “invaluable” as it gets set to expand the business.
The new digital rich media offering is based on the recently announced partnership with Admotion. Facilitate Digital will combine its flagship digital workflow and trading platform with Admotion’s rich media platform to create a new gold standard for integrated display, rich media, search and performance media adserving.
Datamine mines for fresh talent
Datamine has a penchant for unusual job titles — plant, templar and owl, to name but a few. Its latest hire, Josh Graham, will carry out the newly created role of oneiros, described on Datamine’s website as:
“The oneiroi are the gods of dreams and at Datamine they venture into other companies helping them develop and implement analytics within their business.”
His experience on both the client side (working with the likes of Coca-Cola and Goodman Fielder) and the technical side (database management, financial reporting and analysis) made him the perfect candidate for the newly formed oneiros position.
“As our first Oneiros, Josh will be working closely with clients to help develop and implement analytics within their business…A keen tennis player and snowboarder Josh makes for an exciting new addition,” say Datamine.