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Qualmark gets rub of the green
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In an attempt to court increasingly environmental tourists – and reward environmentally-minded accommodation providers – AA Guides and Qualmark this week released a travel guide listing only businesses that meet both Qualmark quality and environmental criteria.

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MPA revamp awards for 2010
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The Magazine Publishers Association is calling – nay, yelling – for entries to the revamped 2010 Magazine Awards. It’s a chance to win recognition for yourself, your title and your team (and, if you win, to shamelessly dance on the tables).

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Universal Music signs up to Fly Buys
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Loyalty New Zealand, the operator of Fly Buys, has signed a contract with Universal Music New Zealand, upping the number of songs available to download on Fly Buys Music – and be paid for with Fly Buys points – to 280,000.

Loyalty New Zealand head of marketing and product development Chris …

Awards
Get in quick for a place at the NZ Post direct marketing workshops
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New Zealand Post Targeted Communications’ popular direct marketing workshops, which are designed to provide a comprehensive working knowledge of the intricacies of direct mail—from direct mail processes, to data and consumer insights and innovation—as well as a guide to working with New Zealand Post, are back again in 2010. 

News
First Rate finds search engine soul mate
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Search marketing agency First Rate, the first Google Analytics accredited company in New Zealand, has been appointed as the exclusive licensee in New Zealand and Australia of the search engine marketing (SEM) technology SearchIgnite.

News
Pen ridiculous chocolate review. Win Barista@home coffee
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Wine, like chocolate, is better when it comes equipped with a ridiculous summary, so add an über-descriptive, extremely specific review of the new Yellow chocolate to the comment wall below and the best entries will get to lay their tastebuds on a selection of the alkaloid of the Gods from Barista@Home. We might even send you some Yellow chocolate.

News
The Superbowl: from men with no pants to Google irony
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Ah, the Superbowl, where the advertising inbetween the numerous stoppages is usually more captivating than the game itself (just seven minutes of actual movement in the average three-ish hour game, apparently). It’s where big-time US advertisers still go to show-off and find millions of mainly male eyeballs. And, thankfully, the New York Times was nice enough to collect all of the rather expensive ads that were featured and pen some live blogommentary on such topics as men with no pants, controversial gay men who like Megan Fox, ironic Google searching, beer, abortion and male beauty products.

News
Modica wows Vodafone with Qatar solo
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New Zealand digital media solutions provider Modica Group has helped launch “the biggest marketing campaign ever seen in the Middle Eastern emirate of Qatar”, with a million TXTs sent to all customers who had made international calls on Vodafone Qatar’s network that prompted them to join a calling club and get special rates.

News
Kiwi production houses first to snap up 3D TVs
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With the success of Avatar, the start of the 3D broadcasting era for sporting events and a steady increase in the amount of 3D content being created, 3D is all the rage at the moment, leading some to conclude that the new goggle boxes are destined to be the next must-have for couch lovers this year. At present, however, it’s visual effects houses and production studios doing the buying in Australasia.

News
Indefinable taste of yellow defined by Yellow
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New Zealand’s “most anticipated chocolate bar”, Yellow Chocolate, hits supermarket shelves nationwide today, signifying the end of a long road for Josh Winger, who accepted the mission to create the world’s first yellow tasting chocolate bar using companies sourced only from Yellow – books, online, mobile and maps.

News
Rude, abusive but legal – how to handle toxic comments
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Rude, abusive and offensive; it all makes good reading but publishers of social media — who can range from bloggers and niche media to mega-corporations and governments — must deal with the difficult question of what to do when comments go bad. On the one hand, you want to let comments flow freely (this is a democracy still, I think). On the other hand, some comments are anonymous, abusive, stupid and occasionally defamatory.

What’s a poor boy to do?

News
A media industry that plays together, stays together
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Both traditional and social media juggernauts will be very well catered for in the coming days and weeks, with the inaugural Auckland Social Media Club event taking place on Tuesday 9 February at the 42 Below Bar and the next Media Mingle set for 23 February at Honey Bar.

News
‘Happy Flying’ ad smuggles in a Budgie
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DraftFCB and Pacific Blue’s ‘Happy Flying’ campaign, which features some of the airline’s cabin crew and pilots frolicking in the aisles and singing an aviation-themed remix of the world’s most sickening tune, the Macarena, has been voted Best TV Commercial at the Low Cost Airlines World Asia Pacific 2010 conference in Singapore.

News
Like-minded indies partner up
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Independent Wellington-based advertising agency Robertson Communications (R+R) and Auckland-based media company media360 have formed a media placement alliance, with media360 now acting as R+R’s primary media partner on key clients PSIS and Intervet Schering-Plough, taking over from Mediaedge:cia in Wellington.

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