Author StopPress Team

99 and Colenso BBDO have won the creative and customer experience business for Farmers. The win, after a competitive pitch, sees the advertising account return to 99 after a six-year hiatus.

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

Only 19 percent of New Zealanders trust the information they read online according to Kantar TNS’ latest research on people’s experience online and trust in the digital space. We take a look at some of the other key findings.

Everybody knows the first five seconds of an ad are crucial to retaining audience – and that’s especially true on YouTube, where longer ads are skippable after the first five seconds. In the platforms annual showcase of the most engaging ads in New Zealand, the YouTube Ads Leaderboard 2018, telcos rule the roost with 2 Degrees and Spark taking up the top two spots.

Chorus has taken a playful look at the genius in Kiwis throughout the country, with a new brand campaign developed by Saatchi & Saatchi, ‘There’s Room for Everyone’.

The WARC Media 100 has been released, recognising the most-awarded agencies in the world. Representing New Zealand on the list are PHD Auckland and DDB Auckland, ranked 8th and 19th respectively.

A round of applause for Chorus, Trade Me and Champions for Change.

Recognised since 1909, International Women’s Day is a day of celebrating just how much women contribute to society, economy and communities. But it’s also a rallying cry, to recognise the work that is left to be done to achieve true gender equality. We take a look at how brands reacted to the annual celebration of womanhood.

Whānau Ora, a government health initiative, is shining the light on the challenges faced by New Zealand whānau, with the launch of a new ‘We Dream’ campaign and refresh of its brand direction and website by Ogilvy.

FCB New Zealand has been awarded the creative business for WorkSafe New Zealand, after a pitch process conducted in Wellington.

MediaWorks’ 7 Days has a dead serious sponsor lined up for the 2019 season, with a collaboration with maverick life insurance company Partners Life resulting in some black comedy spots.

Deals, expansions, launches and acquisitions across the Industry.

With International Women’s Day acting as the annual reminder of both how much has been achieved for women’s rights and how far there is to go, workplaces are being called on to take a hard look at unconscious gender bias in a new campaign for Champions for Change.

The WARC Creative 100 and WARC Effective 100 results have been released with Colenso BBDO and Special Group New Zealand performing well on a global scale.

After three years of consecutive overall growth, the New Zealand media agency market took a dip of 4.2 percent in advertising expenditure in 2018 – sitting at $1.02 billion. However, outdoor has out-performed the market and was the only channel to grow in 2018, rising 0.5 percent to $138.6 million.

A round of applause for House of Travel, NZTA and Partners Life.

Looking at September’s social media activity, it’s a familiar sight of Air New Zealand holding the lead, however, across Facebook, Twitter and YouTube there’s been some competition for the top spot.

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

NZ Transport Agency and Clemenger BBDO are on a mission to prove the value of seatbelts, with an emotional campaign telling the real stories of Kiwi men whose lives were saved by belting up.

A round of applause for TVNZ, Hallenstein Brothers, The Project and BCITO.

Smirnoff Pure and Special Group proved they’re not ones to rest on their laurels last week when they launched a topical new campaign in conjunction with the Lime scooters suspension.

Trustpower has taken over Wellington’s Carter Fountain with a projection of two ballerinas dancing excerpts from Fokine’s ‘The Dying Swan’ and Mário Rádačovsky’s Black Swan White Swan.