With a career spanning 32 years in both New Zealand and Asia, Dave Elliott has had plenty of time to prove his talent. However, it’s since he stepped into the role of general manager of marketing at Mitre 10 that his vision and contribution has seen him become one of the country’s best.
New Zealand’s biggest loyalty scheme, Fly Buys has given its well-recognised catalogue a face-lift, courtesy of Tangible Media, turning the flyer-fashioned publication into a classy magazine.
Cavalier Bremworth has undergone a transformation, via Federation, led by a new product and look. And giving the brand a new lease on life, the beautiful creative work is not what you would typically expect from a carpet company.
TVNZ has launched its countdown to the Paralympics with a new interactive ‘Built Different’ campaign, via Blacksand, that celebrates the determination, strength and the achievements of New Zealand’s Paralympians.
Sugar & Partners is celebrating its 20th anniversary by opening the doors to its new independent social media consultancy and think tank Social Sugar, and welcoming Xero to its client mix.
Now more than ever, audiences are dipping their toes into a number of different forms of video content, from Snapchat to YouTube, to Facebook. But with the the world wide web diverting Kiwi eyes away from local content, we speak to general manager of content solutions Lyndsey Francis about producing local short-form content and the opportunity for brands to get involved and keep those eyes closer to home.
For the third year running, documentary platform Loading Docs is celebrating local filmmaking talent by launching a new series of shorts to captivate and challenge the audience to see local stories in new ways.
A week into MediaWorks’ latest daily news video Newshub Explains, we talk head of digital news Jono Hutchison about the conclusion of its midday TV bulletin and the continuing focus on digital news content.
A supermarket may not be the first kind of business you think of when talking innovation and technological advancements but this week, Countdown is celebrating 20 years of online shopping and a new partnership with Samsung. We take a trip down memory lane to see how the floppy disk and dial-up-internet-run programme has been replaced by computers, tablets, smartphones and now smart refrigerators.
Following its highly debated ‘Big Tony’ TVC, Spark has rolled out round two of its new brand campaign, via Shine and Colenso BBDO, which continues the focus on emotive story telling by creating micro-moments with its offerings.
Vodafone has used Blacksand and FCB to promote its new Vodafone xone business accelerator programme and to tell the story of Kiwi entrepreneurs taking their startups to the market.
It was some of the first home-grown animation to appear on Kiwi screens and provided an extra treat to kids who had already fought hard to stay up past their bed time. Now its a Kiwi icon remembered through jewellery, clothing and homewares.
Aotearoa Fisheries Ltd, a seafood harvester is now going by the name Moana New Zealand after undergoing a rebrand with Designworks. The Iwi-owned company has put a focus on delivering premium products to the world and showing responsibility to the environment to create longstanding value.
With NZME listing on the stock market at the end of June, it made its brand available to investors. In doing so, it has pitted itself against not only local but international media companies. So how does NZME stand up against other investment opportunities? Well to answer that question, we first need to look at what a media company is.
You may feel like you cannot participate in society if you don’t watch Game of Thrones. The fantasy programme has taken the world by storm and now Neon, the only legal streaming service in New Zealand with Game of Thrones on its lists, is a testament to that popularity as the site reports its best period ever off the back of season six.
It’s no secret creatives work hard and like all of us, want to find some fulfilment in their roles. But as time shortens and the workload piles up, that satisfaction is replaced with stress and they want out. Erin McKenzie dives into adland to see what’s going on in agencies and what churn means for the wider industry.
The way the word ‘digital’ is thrown about in the media industry suggests it’s a platform still in its early days. And while many brands are still coming to terms with digital capabilities, Stuff is celebrating its 16th birthday. In that time the news provider has built up a monthly audience of two million New Zealanders. Now, coinciding with its birthday, it is putting the focus on the audience, with a refreshed version of its ‘Go Full Spectrum’ campaign via Shine, to remind audiences what it does for them.
With Fonterra cutting its payout to farmers, it’s tough times ahead for the rural dwellers. To show its support, Power Farming teamed up with Hamilton agency PAN to create the ‘Pilsner to Paradise’ campaign and bring Fieldays to Hamilton’s CBD in an effort to give something back to farming clients and to provide their salespeople with a fun way of getting to know their clients better.
NZ On Air has made a move to grow New Zealand’s online talent in a partnership with YouTube at a time when its channels are followed like TV series. However, according to new research, the same cannot be said about the platforms branded channels.
It’s that time of year again, the temperature drops and power bills rise as heaters and electric blankets come out in full force. It only seems fitting for electricity suppliers to launch a flurry of deals and campaigns to vie for the consumer dollar, a trend ad spend numbers support. But, while Trustpower’s Carolyn Schofield says winter is when customers are most likely to switch, Flick Electric Co.’s Jessica Venning-Bryan says winter electricity campaigns are symptomatic of a more old school power company model and consistency is key.
NZME is tapping into the self-service online vehicle listing market today, by allowing people to advertise their vehicles on driven.co.nz. With the automotive market a crowded place, we see what Trade Me and Autostrader have to say about the latest player.
Tower Insurance has a new agency for data-driven marketing in Twenty, which, since the beginning of the month, has been working on the insurer’s data, data insights, customer strategy and direct-to-consumer acquisition marketing.
As Eat My Lunch celebrates one year of giving lunches to schools, founder Lisa King reflects on its achievements and discusses plans to reach more hungry kids.
Kiwibank has turned up the cute in its latest campaign, by Assignment Group, featuring young ones sharing their thoughts on money.
Microsoft NZ is giving Kiwis the chance to bring their dreams to the surface in a new competition campaign, with the help of Y&R, in which one winner will receive a year’s salary to unleash their creativity.
New Zealand based social media analytics and listening platform Zavy has announced its agreement with DataShift that will provide direct access to data from 1.59 billion active Facebook members to help improve brand performance on social media.
Is there anything worse than a blind date? What about a blind date with BO? Rexona plays cupid to test reactions to body odour and encourage people to think twice about their smell.
Lewis Road Creamery, one of the country’s most-loved brands, is currently looking for someone to take on the role of new product development manager and the brief is deceptively simple: help take new product ideas from a blank sheet of paper to the supermarket shelf as quickly as possible. Sound like your cup of tea (with milk)? Then read on.
There’s a lot going on in the world of social media. Each week new updates see the platforms change and communication habits follow suit. So how can marketers keep up? In a new series we talk to people in the industry about what the updates mean to marketers. This week Wendy Thompson, founder and managing director of Socialites, explains how businesses can go live with Facebook Live.
It’s hard to deny the sweet temptation of a loyalty programme. But how many people actually buy enough coffees to get a free one or spend enough money to earn a voucher? Vodafone decided not to follow this tack with its Fantastic Fridays programme by making all its customers eligible for a reward and replacing the loyalty card with an app. Now, it’s celebrating 10 million giveaways.