As the internet pulls audiences in all sorts of directions, and brands risk losing touch of their market, Motion Sickness Studio and Latch Digital have responded by creating The Social Club, a platform which aims to create meaningful connections between brands and influencers – and it’s not as exclusive as you think.
With its announcement of the upcoming Survivor New Zealand TVNZ isn’t only searching for contestants keen to be stranded on an island during Survivor NZ. The broadcaster is also looking for brands that might want to get in on the action.
With many New Zealanders facing a cold and damp winter, both outdoors and in, HRV has announced itself as the solution with a new campaign by Y&R.
The Tiaki fishing approach, which includes innovative nets and a mobile app, is being trialled in a bid to enable consumers around the world to see where their fish came from and how it was caught.
At last weeks Retail NZ’s shop.kiwi event, the CEO of the US National Retail Federation Matthew Shay said a shift in attitudes towards spending means consumers are spending more in houses and home renovations.
Mercury Energy have turned up the cute factor while they turn down the power bill in their latest campaign with FCB.
Beef & Lamb New Zealand have had an adorable change of focus in their latest campaign with Blacksand by asking children what they want to be when they grow up.
Quitline has teamed up with Health Promotion Agency and GSL Promotus for the latest campaign in the fight against smoking. ‘I’ve been there, and how I’m here’ aims to increase the number of successful quit attempts through the Quitline service, and contribute towards New Zealand’s 2025 smokefree goal, which is an important challenge given 15 per cent of the population still smokes.
New Zealand’s rugby stars are showing off more than just their rugby moves in this years Super Rugby campaign as choreographer Parris Goebel and her crew put a twinkle in their toes.
Air New Zealand’s latest campaign is one to pull at the heart strings. The airline, which is in the business of connecting people, has reunited a US WWII veteran with his long lost English love after 71 years apart.
Kiwi company Trust Codes is helping New Zealand and Australian brands protect their reputation from product counterfeits and recalls by placing a serialised QR code on product packaging, which allows consumers to verify the authenticity of what they’re buying.
As the number New Zealanders making a conscious effort to return to their grass roots increases, so too does demand for products to become available in both natural and un-natural make. New Zealand’s organic sector saw a 25 percent increase from 2009 and 2012 and now, the latest product to grace shelves and satisfy the need for everything natural is a manuka oil and fennel based toothpaste.
Fullers and Burger Burger have teamed up to play cupid for a match-making campaign via Motion Sickness Studio. Hoping that burgers and wine are the perfect aphrodisiac, the two companies will host dates for lucky entrants looking for love.
While a collaboration between a burger restaurant and ferry service may seem a bit unconventional, creative director and founder of Motion Sickness Studio Sam Stuchbury says the companies have a cross over in their target demographics.
Usually, at least some part of Mother’s Day involves scouring through hundreds of generic Mother’s Day cards in search of the one that features a phrase (crafted by a writer you don’t know) that roughly captures the way you feel about your mother. However, this year, book publisher Penguin Random House is challenging Kiwis to put their creativity to the test by penning a few lines, which could potentially be included in special edition book, titled Thanks Mum: A Kiwi Celebration, in time for Mother’s Day.
Last year, the Global Mode legal battle provided a feisty introduction to the competitive banter that would unfold as the SVOD market started to mature in New Zealand. And although, we are only a few weeks into January, there are already a few jabs being thrown in this space. Following on from news that Netflix was going to clamp down on backdoor users accessing its US version, Neon has been quick to play its first hand with a responsive media release titled “Never fear NEON is Here”.
Whittaker’s is showing its support for our national bird, and Kiwis (mostly of the human persuasion) across the nation are spreading the word by ‘beaking’ themselves for the cause and posting the images to social media.
We are all big kids when it comes to milk according to Lewis Road Creamery, whose latest campaign leaves no time for table manners when enjoying dairy products. Problem Child and Exposure have created two 30-second TVCs that share the stories of individuals caught in a moment of indulgence with the dairy products.
The All Blacks have again stripped down for Jockey, but this time they’ve invited a flabbier friend along for the fun. PLUS: Gatorade signs on as the new “hydration partner” for the team.
For many, choosing an internet service provider (ISP) is about ensuring streaming will not be interrupted by buffering. And to help consumers make their decision, Netflix releases a monthly ISP leaderboard that tracks how the various providers are performing in the local market. However, as the numbers indicate, the difference between the top six players isn’t all that significant. In fact, the average users should be able stream quite comfortably regardless of which provider they use. So, we ask Bigpipe’s Oliver Smith why his ISP continues to focus on speed in its marketing.
Over the last two years, TVNZ has invested significantly in large-scale campaigns to keep Shortland Street fans engaged with the show during the summer hiatus. And as was the case last year, the strategy has paid off with the latest campaign resulting in over 410,000 interactions. PLUS: Shortland Street fan dresses in black to mourn the passing of Dr Wendy Cooper.
AMI Insurance is looking to win over the young’uns with a new campaign challenging the stereotype that younger drivers are reckless behind the wheel.
Look at the credit lists of many of the nation’s major ad campaigns and you’re likely to spot the name Peter van der Fluit underneath those of the creative directors, account managers and directors that also contributed to the creation of the spot.
Skinny is giving a new meaning to wireless broadband and hopes New Zealanders will switch to the truly cableless service. The mobile company launched its broadband service below-the-line in December, targeting their pre-existing Skinny Mobile customers but now the general public has become the target market for the new broadband service.
Taking advantage of the ever increasing consumer presence in the online world, and following on from its previous successes in the content marketing space, Mitre 10 is continuing to take DIY digital, this time by locking up a few punters in one of its stores with UK TV presenter and celebrity architect George Clarke and filming the results for a new web series called the “Mitre 10 Lock In”. PLUS: How Mitre 10 is linking social media and TV to inspire more DIY projects.
SATC and Sugar & Partners bank on Kiwis’ curiosity with a mysterious set of ads, which attempt to lure inquisitive viewers online (and to South Australia).
A New York City-based prank collective Improv Everywhere causes scenes of chaos and joy in public places, and this year its motive was achieved by urging people to ride the subway pantless, which they did, in 60 cities across 25 countries for the annual No Pants Subway Ride.
An Australia Day campaign has gone viral for all the wrong reasons, and it’s dividing the nation along the carnivorous line.
ASB is taking advantage of the holiday period—and new interactive camera technology—with its upgraded sponsorship of the ASB Classic tennis tournaments.
There was nothing particularly fashionable about the New Zealand Herald’s old office in Albert St—until now. The faux marble bathrooms, cubicle desks and grim Eastern Bloc-style surrounds made the perfect backdrop for a Viva shoot featuring some of the latest New Zealand fashions.
With more local competition from Jetstar and more international competition from the likes of Qantas and American Airlines, Air New Zealand has been working the local angle pretty hard this year, with a new brand campaign, plenty of All Blacks action, an impressive 75th anniversary effort and a recent focus on its partnership with DoC. And now it’s aiming to top off what’s been a very good year, both in terms of marketing output and financial results, by delivering a bit of Christmas magic.