We sit down with Caroline Atford, executive director of media in Nielsen New Zealand, to get her thoughts on the changing media environment, how measurement products are working to keep up, metrics as a reflection of device use and how New Zealand sizes up to the rest of the world.
Kiwibank general manager of marketing communications Regan Savage is set to depart the bank for Trade Me, where he will be taking up the position of marketing director.
Mercury and FCB have released another round of the ‘Energy Made Wonderful’ campaign but they haven’t just made a TVC, they’ve turned a classic car into a modern machine.
In the wake of a flurry of recent agency/client retainer relationships coming to an end and big consultancies enhancing their creative chops, Erin McKenzie goes behind the scenes to find out why more clients are playing the field and focusing on projects and what the impact is on brand and customer experience.
Vice is continuing its exploration of New Zealand’s untold stories with the release of a new Zealandia episode that takes a look at how the addictive and dangerous drug, ‘synnies’ is affecting the lives of West Aucklanders. We talk to producer Ursula Williams about the decision to tackle the issue with personal stories.
2017 was another record year for agency advertising spend, with data released from Standard Media Index (SMI) showing $1.048 billion was spent on major media across the year. But will the momentum continue? We speak to SMI managing director for Australia and New Zealand Jane Ractliffe about confidence in the economy.
After 21 years at Farmers over two stints, former head of marketing Dean Cook has hung up his purple tool belt, swapping it out for a red one with a move to The Warehouse Group. We sit down with Cook to reflect on the past two decades and how far the marketing and advertising industry has come in terms of in-house agencies, the proliferation of media channels and data. Plus, we hear his thoughts on how local retailers can compete with Amazon.
Kiwibank has teamed up with Shortland Street’s Jayden Daniels to release a new campaign, by agency Hello, targeting uni students who are keen to have their money reinvested into New Zealand.
One year on from the launch of Yahoo Platforms, we talk to head of sales Arnaud Calonne about New Zealand uptake of digital advertising and where there’s still room to grow.
The Warehouse Group is on the search for a single media partner to work across all of its brands.
It was late last year news broke that Fairfax had sold the Cuisine magazine masthead to editor Kelli Brett and advertising manager Vanessa Stranan. Now, as the pair find their feet in the new year, we speak to Brett about the decision to buy the magazine and what the pair have planned for it. Plus, we look at how food magazines are faring in the digital world.
Spark’s general manager of customer and marketing, Clive Ormerod, is set to depart the company and take on the CMO role at Les Mills International.
It’s 18 months since Bravo graced New Zealand’s screens, delivering a dose of reality TV to local audiences in the form of Real Housewives, Vanderpump Rules and Million Dollar Listings. We speak to Chris Taylor, managing director of networks and distribution for Australia and New Zealand, about how the channel is settling into the local media landscape and what it has planned for 2018.
Paperboy will not be hitting the shelves as expected at the end of January after Bauer announced it will cease publication of the magazine under its current print model. In wake of the news, we speak to media leaders to hear their thoughts on the magazine and its distribution model.
A year after hitting the drawing board, Netsafe and DDB have launched Re:scam, an AI bot that’s taking on scammers by wasting their time. We talk to DDB about how the campaign is the result of marrying creativity and technology, and the value of putting over 10,000 hours into a single project.
KPEX’s Richard Thompson and Dentsu Aegis Network’s Alex Radford have announced a new a digital consultancy business, Future State Consulting.
RNZ National has maintained its number two spot behind The Edge following, the release of the last radio survey of the year, which reveal a drop in its audience numbers.
As the Vice New Zealand team gear up to celebrate Viceland’s first year on Sky and all the work that’s been put in to have local stories heard on Vice, we talk to head of content Frances Morton about finding untold stories, the sustainability of clickbait, agility in a competitive media environment and what’s in store in the future.
While Lorde, SWIDT, Teeks, Devilskin and Stellar took to the stage to perform for the crowds in Spark Arena and at home on the couch, Erin McKenzie got an inside look at what it takes to bring the Vodafone New Zealand Music Awards to life.
Dulux and Assignment Group had a lesson in te reo Māori, after facing criticism for mispronouncing place names in a new ‘Dulux Colours of New Zealand’ campaign, before re-recording it.
Ill-conceived packaging rebrands have been known to cost brands millions in lost revenue. So, why is Gregg’s taking the risk by changing the look of its herbs and spices? And what is it doing to ensure the change isn’t added to the canon of catastrophes?
Last week, Bauer blew out a candle for Paperboy as the magazine for urban adventurers turned one. Dropped in the audience’s path via an innovative distribution model, the mag has quickly entrenched its edgy aesthetic into the Auckland landscape. And editor Jeremy Hansen reckons there’s more to come.
This week, NZME entered the popular true-crime podcast genre with Chasing Ghosts, an investigation into the cold case disappearance of Amber-Lee Cruickshank in 1992. We talk to senior crime reporter and lead journalists on the project Anna Leask about how she brought the 25-year-old story to life.
In the wake of Y&R Media’s rebrand to Y&R Engage, we sit down with national general manager Nicky Greville to reflect on the past year, her time in the industry and where improvements can be made.
Last night, Auckland’s Langham Hotel was taken over by advertising and marketing folk eager to celebrate the country’s most effective marketing campaigns at the 2017 NZ Effie Awards. Near 200 entries had been whittled down to 100 finalists before the best of the best were invited to the stage to bask in bronze, silver and gold. Here’s the low down of who won what.
Vodafone has brought together Sky, free-to-air TV and app-based entertainment services such as Netflix in the country’s first cloud-based TV platform. Consumer director Matt Williams talks about giving audiences what they want, when they want it and moving TV into the future.
The industry will this week again be raising a glass to the most effective advertising in the country at the Effie Awards. But this year, the event takes place in slightly more inhospitable conditions, with many questioning what marketing success even means anymore. Is it about ROI? Is it about long-term or short-term results? And if it is about long-term results, then why do we have awards events every year. This year’s international judge Chris Baker answers the big questions swirling around the Effies.
“Imagine stations with those shares now,” said radio industry veteran David Gibbs upon seeing radio survey results from a quarter-century ago—a fitting response, given there was once a single station with an 18 percent share of New Zealand ears. We look back to see how much radio has changed.
Taking the reins of a brand that’s been trusted by New Zealanders for over 100 years is no easy feat, but AA’s Dougal Swift has been taking it in his stride for 13 years to maintain that sentiment and grow its value.
Following last week’s announcement of its new season lineup, director of content Cate Slater delves deeper into the programme choices and her personal favourites to win the eyeballs.