After nearly three decades on air, The Rock’s had a facelift with a new logo. Gone is the squiggly text and in its place, a slick, modern approach in the familiar black and red colouring. We talk to the station’s content director Brad King about how the new logo represents 27 years of evolution while retaining its tongue in cheek irreverent humour.
The Edge’s Dom, Meg and Randell have shown themselves in a new light, with the trio attempting to parody familiar movies for a new campaign.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Radio New Zealand has plenty to celebrate this week as the latest round of GfK radio survey results showing it reaches 682,700 New Zealanders (10+) each week, while the government is giving it $4.5 million directly as well as further budget with NZ On Air. PLUS: A look at what other local media think of RNZ+.
Another round of radio results and with the channel’s total audience on the rise, up to 3.41 million New Zealanders (10+) tuning into commercial radio, there’s reason for both MediaWorks’ and NZME to celebrate. We break down the results to see how More FM, Newstalk ZB and Magic had standout performances while The Breeze and The Edge have lost some momentum.
The Commercial Communications Council hopes to promote greater diversity in the industry with the release of an Inclusiveness and Diversity Policy tool for member agencies to adopt.
Special Group will soon be putting its mark on the ‘100% Pure New Zealand’ campaign after Tourism New Zealand appointed the agency to work on a project for it.
Following news of Go Media being awarded the Metlink media partnership with the Greater Wellington Regional Council (GWRC), StopPress touched base with general manager Simon Teagle to hear how the OOH company is faring and how its future is lit up by digital sites.
Volkswagen’s creative account has returned to DDB without a pitch in a move that will see the agency part ways with BMW and Mini. Update: DDB was offered the account as it will be moving into the Giltrap HQ.
You’re serving up ads but do people want to see them and are they paying attention? TVNZ’s latest Forecast Study examines the value exchange and how time and money are being traded to watch – or not watch – advertising. General manager of trade marketing Kathryn Mitchell talks us through the research and how broadcast TV came out on top.
To celebrate its 150th anniversary, Monteith’s has released ‘Brewed for Right Now’, a campaign by Colenso BBDO watching how its brews have ingrained themselves in Kiwis lives. We speak to DB marketing director Sean O’Donnell and Colenso executive creative director Dan Wright about how the campaign showcases the brand’s heritage while moving it into the future.
Earlier this month, education platform Unfiltered dropped its paywall, giving free access to its interviews with entrepreneurs and business leaders. We speak to co-founder Jake Millar about the rationale behind a move that’s going in a different direction to other online platforms.
Next month is Bowel Cancer Awareness Month and to get the message out there, this weekend a campaign showing that bowel cancer can affect young people is rolling out. It will hit our screens, radios, streets and papers thanks to the goodwill of agencies and media companies offering pro bono creative and media space.
We sit down with NZME’s chief digital officer Laura Maxwell to talk about Driven, YUDU, and OneRoof platforms.
Last night, the country’s top radio talent ventured to Auckland’s Shed 10 to celebrate the best in the business at the NZ Radio Awards. And the big winners on the night were Mai FM and Mike Hosking, winning Station of the Year – Network and Best Talk Presenter – Breakfast or Drive.
Radio New Zealand’s radio results are out, and RNZ National has dropped into third place for its weekly cumulative audience behind The Edge and The Breeze.
Media typically aims to reflect reality. But it can also influence it. In the interests of better understanding the supernova of technological change and globalisation, Bauer’s research division Insights IQ, has been examining how New Zealanders are responding to this unprecedented pace of change – and it appears kiwis are feeling pretty overwhelmed.
DDB has added the Warehouse Stationery account to its roster, which already included The Warehouse account.
There were a lot of ups to celebrate as the first radio survey of the year was released yesterday. We take a look at the top performers and how 2018’s set to be a bigger year than last for many.
Speight’s and its tagline ‘Good on Ya Mate’ are back on screens like you’ve never seen before. It’s worked with DDB to create a contemporary take on its classic ads with dancing men front and centre.
Back in 2008 Leon Kirkbeck and Michelle Walshe decided to turn the back bedroom of their Te Atatu Peninsula home into Augusto. There, they plotted to bring together talent from TV production and ad agencies to make production more effective and establish a different, more multi-faceted, client-centric culture, and it’s a move that’s paying off. 10 years later Augusto has a 41-strong local team, a New York office and a desire to keep shaking things up. We check in with Kirkbeck and Walshe to hear how business is going, how new technology is extending its offer and what’s in store overseas.
NZ Post is set to increase its prices so what does this mean for businesses reliant on its services to reach customers? We speak to magazine publishers about how the increase will affect their businesses and customers, as well as the Marketing Association and members of the banking industry to hear what it means for those sectors.
Interbrand has a new managing director in Andrew Barron and while he settles into his new role, we speak to him about the importance of taking the brand out of the marketing department.
In the wake of Colenso unveiling its new operating model, featuring Colenso&Co, ColensoCX, Colenso Ventures and Colenso Studios, we talk to managing director Scott Coldham about the new model and how it’s advancing the agency in the face of a changing industry.
Keep New Zealand Beautiful is back on screens for the first time since the 90s and this time, it’s teamed up with FCB to deliver Mama Nature, a no-nonsense character on a mission to stop Kiwis littering.
Gone are the days of days of media monitors delivering clients a package of newspaper cutouts each morning, but that doesn’t mean monitoring is no longer required. Rather, it’s as important than ever clients have a pair of eyes on the news gaining attention across the expanding media landscape. Russ Horell, Isentia’s New Zealand country manager, talks to StopPress about the rise of social media, how it’s responding with AI and what the future of news and journalism looks like.
In the wake of losing one of its founding partners Rob Jack and the 2degrees work, Special Group has kicked off 2018 by being named Campaign Brief New Zealand Agency of the Year. Not only is it a sign of the innovation it’s giving to clients with its design-thinking, it shows how that thinking is being applied to the agency itself. We talk to executive creative director and founder Tony Bradbourne, creative director and founder Heath Lowe, and managing partner Michael Redwood about the last 10 years, the challenges it’s overcome and how it’s maintaining its momentum.
It’s fair to say the last two years have been a buzz for Mercury as it’s rolled out a new brand and mission to educate New Zealanders about the wonders of renewable energy. In doing so, Mercury has associated itself with e-bikes and most recently electric vehicles. Following the launch of its latest ‘Energy Made Wonderful’ campaign, we talk to chief marketing officer Julia Jack about giving energy a tangible identity, the association with electric transport and how the work is paying off for the company.
After a performance that could be compared to stalling in 2017, StopPress sits down with APN Outdoor chief executive James Warburton, and general manager for New Zealand Mike Watkins, to hear how APN Outdoor is tracking financially, approaching the digital rollout and where they see the industry heading in the future.
This evening, 2degrees will be taking over the TV channels for 60-seconds as it rolls out a new brand campaign, via DDB, that shows how its services are an intrinsic part of everyday life.