At Adobe’s Summit 2019, technology, particularly how businesses can take advantage of it, was the great topic of focus. One of the speakers who really got attendees talking was AR and VR futurist Cathy Hackl, who joined the summit to talk about the different realities of the future and what they mean for businesses.
The 2019 Agency Issue of NZ Marketing magazine is out now, featuring findings from the Agency Perceptions study conducted with TRA.
Ahead of Zavy releasing its ‘Understanding the role of social media in driving sales’ white paper, Erin McKenzie talks to Zavy CEO David Bowes about how businesses can make the most of their social media accounts.
“To win in today’s world every business has to transform themselves to become focussed on the customer experience,” said Adobe president and CEO Shantanu Narayen as he took to the stage at the Adobe Summit. What followed was an event about peoples’ purchasing of experiences, not just products. Erin McKenzie shares a few insights from day one at the event.
The marcomms industry is a fluid place. Clients come and go, new screens and platforms lure audiences’ eyes, talent moves from place to place, and in the face of these changes, the most efficient way to get a job done may not always be the same. Erin McKenzie takes a look at some of the clients doing it for themselves and the changing role of agencies, and finds there’s more than one model in the sea.
With journalism facing the challenge of social media and fake news, TVNZ and NZME are striking back, with campaigns championing their work.
NZME’s FY 2018 results are out, showing a net profit of $11.6 million, down 44 percent on FY 2017.
In the current climate of automation, optimisation and personalisation, transformation is inevitable for organisations around the world. However, there isn’t a one-size- ts-all path. At last year’s Adobe Symposium in Sydney, Erin McKenzie sat down with Westpac senior manager of digital sales and strategy Tessa O’Rorke to hear her thoughts on how the bank is moving into the future with data and building trust alongside capability.
Last month, Rainger & Rolfe blew out five candles to top off what managing partner Ant Rainger is calling “the best year yet”. To find out why, StopPress sat down with Rainger and his managing partner Jen Rolfe to reflect on the last five years and what’s to come for the indie.
Following Louise Bond’s move from CEO to chairperson of PHD New Zealand, we sit down with her to talk about her decision to step down, where her journey with PHD began and how the group is moving into the future.
Kiwibank has announced a search for creative agencies to support the next phase of its growth.
MediaWorks and QMS Media Limited have entered into a heads of agreement for a proposed merger of QMS Media’s New Zealand out-of-home, production and digital media business (QMS NZ) and MediaWorks’ radio, TV and digital business
Fair to say, Spark is more than a telco. In recent years, it’s transitioned into the music space, sports, and business support. This evolution has been accompanied by a digital transformation and at the Adobe Symposium, Erin McKenzie sat down with data powered customer engagement lead Lena Jenkins to talk about Spark’s tech and people-focused core.
NZME and Go Media have entered a sales partnership that will see the out-of-home company’s media solutions be included in the media company’s multi-platform offering.
From early 2019, Y&R will be VMLY&R after news broke this week that WPP is consolidating the creative agency with its digital agency VML.
Fair to say, 2018 has been the year of the single-use plastic bag – or more so, no single-use plastic bags. While retailers, such as supermarkets, have been spear-heading the movement, publishers are now getting on board thanks to environmentally-friendly wrap Compostic.
Follow the money. It’s an axiom that journalists have believed in for years and a guiding light when it comes to holding the powerful to account. But that phrase is increasingly pertinent to those who run media businesses. As advertising money flows away from traditional channels towards large tech firms, the old business model of selling space around the news is creaking. And that has led to a range of experiments from publishers and broadcasters hoping to keep the lights on – and to keep shining those lights into dark places. Erin McKenzie dives into the local news media feed and finds plenty of experiments, but no simple answer to the funding conundrum.
Follow the money. It’s an axiom that journalists have believed in for years and a guiding light when it comes to holding the powerful to account. But that phrase is increasingly pertinent to those who run media businesses. As advertising money flows away from traditional channels towards large tech firms, the old business model of selling space around the news is creaking. And that has led to a range of experiments from publishers and broadcasters hoping to keep the lights on – and to keep shining those lights into dark places. Erin McKenzie dives into the local news media feed and finds plenty of experiments, but no simple answer to the funding conundrum.
Last night, at the Cordis Hotel, the New Zealand marketing industry celebrated the best in business. And while there was plenty of success on show, it was The New Zealand Automobile Association and AA Insurance that took out the Supreme Award, while Simon Jarvis from New Zealand Racing Board (TAB) was named Marketer of the Year.
Follow the money. It’s an axiom that journalists have believed in for years and a guiding light when it comes to holding the powerful to account. But that phrase is increasingly pertinent to those who run media businesses. As advertising money flows away from traditional channels towards large tech firms, the old business model of selling space around the news is creaking. And that has led to a range of experiments from publishers and broadcasters hoping to keep the lights on – and to keep shining those lights into dark places. Erin McKenzie dives into the local news media feed and finds plenty of experiments, but no simple answer to the funding conundrum.
Follow the money. It’s an axiom that journalists have believed in for years and a guiding light when it comes to holding the powerful to account. But that phrase is increasingly pertinent to those who run media businesses. As advertising money flows away from traditional channels towards large tech firms, the old business model of selling space around the news is creaking. And that has led to a range of experiments from publishers and broadcasters hoping to keep the lights on – and to keep shining those lights into dark places. Erin McKenzie dives into the local news media feed and finds plenty of experiments, but no simple answer to the funding conundrum.
VTNZ’s gone post-apocalyptic in a new brand platform, its first work with FCB, introducing its new (anti)hero Road Commander and his weapon-laden battlewagon.
For 33 years, Cindy Gallop has worked as a brand and business innovator alongside her MakeLoveNotPorn startup and IfWeRanTheWorld platform. Following her talk at the Adobe Symposium – a showcase of strategies for bringing together creativity and data to transform and deliver incredible experiences – we sat down with her to get her take on the technology in the hands of marketers, the industry’s diversity issue, the opportunity to take control off the tech giants and how we should be inventing the future.
Following a loss in its FY2017 results, TVNZ’s finances are on the rise again, with the company reporting net profit after tax up 265 percent to $5.1 million, and revenue up 0.6 percent to $318.5 million.
In the wake of news breaking about Ooh Media winning the bidding war to acquire Adhsel from Here, There & Everywhere (HT&E) we take a look at what the move means for the local market. UPDATE: The Australian Competition and Consumer Commission’s (ACCC) decided it will not oppose the acquisition.
Earlier this month, Peter Field and Adam & Eve/DDB head of effectiveness Les Binet touched down in New Zealand with the truth about effectiveness in a changing media landscape on their minds. Prior to their presentation to local media and advertisers, StopPress sat down with the pair to hear how TV remains the foundation for brand building while other mediums act as support.
This week, Sydney’s Darling Harbour was taken over by the marcomms industry as Adobe hosted its Symposium where marketers, creative professionals and luminaries shared the latest strategies for bringing together creativity and data to transform and deliver incredible experiences. As Adobe’s masterminds took to the stage alongside the masterminds of brands from Australia and around the world, referred to here as ‘experience makers’, we pulled out some of their top takeaways.
New Zealand’s media agency market spent $1.04 billion in the 2017/18 financial year according to Standard Media Index (SMI), bringing four years of consecutive financial growth to an end. Across all media, radio, cinema and outdoor saw the greatest growth.
ESports are about to have a new home in New Zealand with the launch of a pop-up eSports channel on Sky. We speak to Sky TV director of strategy, George MacFarlane, about the rise of eSports, an how the new channel is set to build greater knowledge about the sport.
In the wake of the Advertising Standards Authority (ASA) launching a new Advertising Standards Code and its AdHelp service, we sit down with chief executive Hilary Souter to talk about understanding the codes, the importance of choosing the right medium and her advice for advertisers and agencies.