Every Saturday for the last 16 years, the Weekend Herald’s glossy lift-out lifestyle magazine, Canvas has indulged readers with its signature blend of leisurely weekend content while sister lift-out Weekend has given readers a rundown on the weekend’s happenings. Now, the pair are joining forces to make a one-stop-shop lift-out for weekend content. We chat with NZME Weekend magazines editor Sarah Daniell about shaking things up.
Monthly Archives: May, 2019
Armed with 10 years of marketing, brewing, distilling and construction experience, Tony Wheeler, a senior marketing manager at DB Breweries, is bound for Japan to take up the role of general manager of Heineken Kirin. Ahead of his departure, we talk to him about his time at DB and how he’s married marketing and insights.
Graham Medcalf takes a look at the week that was, covering the definition of masculinity, the link between sex and hygiene products, political advertising and mood tracking.
Amber Conroy, PHD business director, asks: How do we continue to evolve our creativity and ideas at the same rate as the industry we work in?
The local marcomms industry has come together to help Pet Refuge New Zealand — a charity aiming to build the country’s first shelter dedicated to housing pets affected by family violence — with a campaign that’s raised over $250,000 in its first week.
Kiwi insurer Tower has announced the appointment of Shine as its strategic and creative communications agency, as well as its partnership with MBM for media planning and services. Both appointments follow a competitive pitch process.
At any one time in New Zealand, there are hundreds of people speeding in cars who don’t want to be. In a new campaign, NZTA and Clemenger BBDO shine a light on who has to cope with the consequences of losing control of a car at high speed – and it’s not just the driver.
As the traditional silos of PR, creative, media planning, and digital collide and fragment, one agency has quietly held its place in our changing agency landscape; Acumen Republic has been looking after some of our most prestigious brands for more than 35 years, and is going from strength to strength. CEO Adelle Keely shares her thoughts on how Acumen maintains relevancy, especially in such changing times.
EightyOne’s announced Chris Bleackley as its full-time executive creative director alongside the appointment of new team members and a new offer called Drive-thru.
Rotorua’s connection to the natural world is on show in a new campaign for Destination Rotorua by KingSt Advertising and Marketing.
Clemenger BBDO creative JP Twaalfhoven was a finalist in the Side Hustle category at D&AD Awards 2019 for KYT – short for ‘Keeping You Together’ – bags handcrafted and designed for life with diabetes. The idea stemmed from his partner and co-founder Bridget Scanlan’s own Type 1 diagnosis eight years ago. He travelled to London to present live on stage at D&AD and on his way talked StopPress through the bags.
Last night, the winners of the 2019 D&AD Awards were announced with local agencies scoring 11 pencils. Among them, it’s Colenso BBDO with the most to celebrate as it claimed four pencils including the only Yellow for New Zealand.
Alina Godfrey is returning to New Zealand after five years overseas to take up the role of group business director, Saatchi & Saatchi has announced.
Sanitarium’s new out-of-home campaign uses bold colours and hands popping out of holes to remind Kiwis about their breakfast cereals.
PHD Group has announced the appointment of Nick Scott as strategic partnerships director, and the promotion of PHD group business director Helen Brown to group investment director.
Over the weekend news broke of an Australian Federal election result that took everyone on both sides of the Tasman by suprise. Australian Prime Minister Scott Morrison retained his position with a “stunning” election victory that shocked everyone, including the pollsters. How did no one see this coming? How did the prediction polls get it so wrong? These are questions being asked by many, and no one seems to have the answers. Except for Zavy.
MediaWork’s FY 2018 results are out and with a net loss after tax of $5.5 million, the company is showing signs of moving towards profitability.
Facebook’s role in the Christchurch terror attacks, and Mark Zuckerberg’s placid response, brought with it widespread condemnation. Now the social media giant has finally responded to the public scrutiny by banning users from live streaming if they “violate our most serious policies” and invested $7.5 million in research to improve video analysis technology. Idealog asked local social media experts whether the world’s most powerful company could have done more to prevent social media hate crimes.
Rainger & Rolfe managing partner takes a look at how to get marketers around the board table, and why it’s so important that they’re there.