News
Healtheries latest campaign a family affair
Healtheries latest campaign shows how its products can help Kiwis strive and thrive.
Monthly Archives: May, 2019
News
Outdoor revenue up in weak quarter: SMI launches NZ’s first outdoor ad format data
New Zealand’s media agency market has had a difficult start to 2019, with total national marketer ad spend falling more than 5 percent from the same quarter last year, as the market remains plagued by a lack of business confidence.
Awards
The Stoppies 2018: Human of the Year – Justin Mowday
Earlier this year, StopPress gathered the industry for an evening of self-congratulation as we celebrated the work that made 2018 so great, as well as the moments that got lips moving. Winners across the 16 categories were chosen by the editorial team who — along with the application of very sophisticated algorithms, immersive VR experience, AI chatbots — discussed and debated the results. Now, we revisit some of those winners for a behind-the-scenes look at why they are successful.
News
Wunderman Thompson to launch in New Zealand, Luke Pierson appointed chief executive
Following the global merger of J. Walter Thompson and Wunderman, WPP AUNZ has announced the upcoming launch of Wunderman Thompson in New Zealand.
Partner articles
Adhesive holds a few truths to be self-evident
Adhesive PR’s creative director, Alex Mason, on how it makes a real impact for its clients’ businesses.
News
NZME paywall: industry players react to the Herald’s premium content
After a being denied the opportunity to merge with nearest rival Stuff after a two-year battle, NZME has finally drawn first: pushing ‘premium’ digital content behind a paywall for the first time. We talked to industry players about the introduction of the paywall and what it could mean for advertisers going forward.
News
Sticks and all: ASB celebrates financial literacy education
Remember setting up a lemonade or baking stall when you were younger to raise some money? In its latest campaign, ASB shows that kids today are doing the same – but with more business acumen.
Awards
The Stoppies 2018: Group of Humans of the Year – Special Group
Earlier this year, StopPress gathered the industry for an evening of self-congratulation as we celebrated the work that made 2018 so great, as well as the moments that got lips moving. Winners across the 16 categories were chosen by the editorial team who — along with the application of very sophisticated algorithms, immersive VR experience, AI chatbots — discussed and debated the results. Now, we revisit some of those winners for a behind-the-scenes look at why they are successful.
Movings & Shakings
True announces Tim Huse as executive creative director
True has appointed Tim Huse to the newly created role of executive creative director.
Opinion
If Instagram removed likes, would you still post?
Two days ago, Instagram started experimenting in Canada by hiding likes on Instagram. If executed, this change will impact influencers, content creators and brands that until now – rightly or wrongly – have valued likes as a measure of engagement, and therefore success. CEO of Socialites Wendy Thompson shares her thoughts on why this might be a smart move by the social media giant.
News
The Compendium: 3 May
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Movings & Shakings
Movings/Shakings: 3 May
Industry happenings at Kantar New Zealand, Imagic Creative and NZME.
Opinion
‘Success never happens in a vacuum’: Learnings from graduates’ first year of work
To mark graduation season, three of PHD’s graduates give an insight into their first year in the industry.
Partner articles
Solving the Tricky stuff
Since its launch in 2018, Tricky has been delving into clients’ brands to solve problems and shift thinking from the core. Partner
Jill Brinsdon talks us through how it’s getting closer to clients’ needs and delivering on them in a sustainable way.
The Stoppies 2018
The Stoppies 2018: Campaign of the Year – ‘The Dance’ for Speight’s by DDB
Earlier this year, StopPress gathered the industry for an evening of self-congratulation as we celebrated the work that made 2018 so great, as well as the moments that got lips moving. Winners across the 16 categories were chosen by the editorial team who — along with the application of very sophisticated algorithms, immersive VR experience, AI chatbots — discussed and debated the results. Now, we revisit some of those winners for a behind-the-scenes look at why they are successful.
Opinion
Gray Matters: putting up walls, analytics and performance, and how Kiwis and Aussies differ
Graham Medcalf takes a look at the week that was, covering NZME’s digital paywall, the survival of magazines, effective use of analytics, differences in the Australian and New Zealand markets, and the value of indie agencies.
Opinion
The free-press must remain free… and that’s why we should pay for it
The New Zealand Herald paywall is now live, launching the first mainstream news online subscription model in New Zealand. Pead PR founder and chief executive Deborah Pead looks at the change of perspective needed to keep the press free and get people paying for news.
News
2degrees comes out swinging with emojis for tenth birthday celebrations
To celebrate its tenth birthday 2degrees has launched a new brand campaign ‘Fighting For Fair’.
Features
Storytellers, visionaries, collaborators: Flying Fish continues to soar
StopPress sits down with Flying Fish’s managing director and executive producer James Moore and executive producer Samantha Attenborough to chat about technology, the exciting year ahead and moving into the long-format realm.
News
Christchurch mosque shootings: Media agree on trial coverage protocols
Major New Zealand news organisations, including RNZ, have agreed to protocols for covering the trial of the person charged for the Christchurch mosque attacks.