Movings & Shakings
Movings/Shakings: 14 November
industry happenings at Val Morgan, Reckon, Motion Sickness, The Edge and Fish.
Monthly Archives: November, 2017
News
The impact of art
Created for Christie’s, Droga5 worked with photographer Nadav Kander to place a hidden camera beneath the Salvator Mundi (a painting of Christ as Salvator Mundi, Savior of the World) by Leonardo da Vinci.
News
Nestlé Purina wins oOhMedia Excite competition
Nestlé Purina has won the oOhMedia Excite competition, with an idea to match people with a shelter animal.
News
KPEX swears in AppNexus as primary adtech partner
KPEX chief executive Richard Thompson has announced that AppNexus will become the primary platform partner for the local ad exchange, founded by NZME, Fairfax, TVNZ and MediaWorks. KPEX has, since its inception in 2015, been working with the Rubicon Project, which previously powered the Pangea Alliance (a premium ad exchange consisting of news publications such as The Guardian, Reuters and CCN).
News
Ads of the Week: 14 November
This week New World, Arnott’s, Briscoes and Kiwiplates show us how it’s done.
News
Ads that unite the world
Canadian agency John St. has decided to bring the world together with a shared hatred of bad ads.
News
Media Design School wins 2017 News Works student newspaper advertising competition
Two students from the Media Design School have taken out the top prize for their campaign for Drive Electric.
Movings & Shakings
Fairfax Media announces new editorial director
Fairfax Media has appointed Mark Stevens to the role of editorial director.
Opinion
Marketing director Jacqueline Tibbotts on the transformation story behind Amplifon-Bay Audiology
Bay Audiology won the business transformation award at this year’s edition of the TVNZ-NZ Marketing Awards. Marketing director Jacqueline Tibbotts sits down for a chat with TRA strategy director Colleen Ryan about the thinking behind the win.
Features
Natural born swindlers? The murky world of ad buying
With rebates, questionable digital dealings and measurement issues plaguing media agencies over the last year, Damien Venuto delves into the murky world of media buying to find out if local clients know what they’re paying for.
Features
TVNZ-NZ Marketing Awards 2017: Joan Withers enters TVNZ Marketing Hall of Fame
All the world’s most successful people tend to make their own luck. And through a combination of talent and tenacity, Joan Withers has become very lucky indeed.
News
Hard to earn, easy to lose: the issue of trust in New Zealand media
A Colmar Brunton study shows that New Zealanders don’t afford the same amount of trust to all forms of media. So who do they trust and what does this mean for advertising?
News
Paddington Bear delivers Christmas magic
Paddington Bear and a surprised burglar star in a delightful Christmas tale for Marks & Spencer.
News
Pitch watch: Southern Cross Health Society set to choose new creative partner
Southern Cross Health Society, the health insurance arm of the broader Southern Cross business, is currently reviewing its creative agency partnership.
News
New World brings back Noel to uncover his true identity
It’s not Christmas until New World’s heart-warming Noel character makes an appearance, and this year he’s back to confuse more children, and even the police, in a madcap journey by 99.
News
Alzheimer’s Association and Willy Wonka create poignant ad
The Pure Imagination Project uses one of the disease’s most well-known sufferers, Gene Wilder, to appeal for funding.
News
Suzy Cato on the state of children’s programming in New Zealand
We talked to much-loved media figure Suzy Cato about her thoughts on children’s programming in New Zealand, and what she’s been up to lately.
News
Can Steve Hansen save the world? Arnott’s restores order after the apocalypse
Arnott’s has rolled out the epic finale of its ‘Apoloclypse Steve Hansen’ campaign that plays out in a bizarre, action-packed short film by Y&R.
News
ASA enters attack politics, upholds complaint against Make New Zealand Great Again
The Make New Zealand Great Again Party failed to make its advertising great again after a complaint against a sponsored Facebook post, suggesting the Labour Party was going to solve child poverty with abortion, was upheld.
News
The Compendium: 10 November
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
News
Spark reaches out to Chinese New Zealanders with language and familiarity
With the latest Census revealing Auckland as one of the most culturally diverse cities in the world, with two in five residents born overseas and 30 percent speaking more than one language, Spark’s launched a new campaign to tap into the Chinese New Zealander market.
News
Celebrating local TV: NZ TV Craft Awards winners and NZ Television Awards finalists—UPDATED
Last night New Zealand’s TV talent celebrated the technical nouse of local producers at the New Zealand Television Craft Awards, and it was Lippy Pictures’ Jean that owned the night as it claimed eight of the 10 craft awards. PLUS: the finalists of the New Zealand Television Awards have been announced.
News
The Warehouse Group appoints new chief marketing officer
The Warehouse Group has appointed Jonathan Waecker to the newly created role of chief marketing officer.
Features
TVNZ-NZ Marketing Awards 2017: Escea stokes the fire
Fire your retailers or stoke the retail fire to warm your customers’ hearts? That question was answered comprehensively by fireplace manufacturer Escea.
News
Motion Sickness’ owners go off the beaten track and explore hidden escapes
Two of the owners of Auckland creative agency Motion Sickness have been dabbling outside of their usual day-to-day activities to photograph and write the book Hideaways, a guide to a variety of beautiful and remote huts, baches and caravans to escape to around the country.
News
Bravo unveils its local host finalists
Finalists for Bravo’s local host search have been announced with two familiar faces from adland in the mix.
Features
TVNZ-NZ Marketing Awards 2017: Helloworld takes on competition with killer offers
Pinning its hopes on a rebrand, the freshly-christened Helloworld knew from the outset that it could not outspend its competitors. The solution? A marketing approach that focused on innovation and the clever use of ‘killer’ o ers to create cut-through rather than competing head-on.
News
A look at the digital tech holding Fonterra’s brand together across the world
Fonterra’s ‘From here to Everywhere’ campaign provides a reminder that consumers as far afield as Australia, Brazil, Chile, China, Indonesia, Malaysia and Sri Lanka all place Fonterra products into their shopping carts on a daily basis. What the advertising does not hint at, however, is the massive logistical task in keeping the brand digitally cohesive across all those markets.
News
Key takeaways from Mark Ritson’s visit to New Zealand
Fiery professor Mark Ritson recently flew into the country for a short visit, during which he reminded us that everything is not what it seems—or what they tell us it is—in marketing.
News
OMD retains Beiersdorf account after 13-year partnership
OMD has retained the media account of skin care company Beiersdorf following a trans-Tasman multi-agency pitch.