Monthly Archives: November, 2017
NZME has appointed Matt Headland to the role of chief commercial officer.
Consumers are busy, distracted and fed stimuli from the moment they wake up to the moment they fall asleep. With so much noise, it is difficult for a brand to distinguish themselves and remain topical within consumer’s eyes. TSA Limited takes a look at how print can captivate consumers.
In response to the criticism at the level of commitment of the players, the Vodafone Warriors marketing team has launched a campaign that features players talking openly about what it feels like to hear these accusations in the press and on social media.
TRA has been approved for up to $15 million in funding from Callaghan Innovation to assist with its R&D ventures around artificial intelligence and machine learning.
BTL general manager Regan Hall considers whether there’s any value to marketers in the growing chatbot fad.
Air New Zealand is poking a bit of fun at the struggles people sometimes have in understanding the New Zealand accent.
It’s one week until the Stoppies so get your tickets now for the 6 December event at Fresh Auckland’s Factory on Nikau Street.
Ahead of the festive holiday campaigns rolled out in November and December, October saw a flurry of new brand ads hit our screens, and of the several ads Colmar Brunton had New Zealanders evaluate, Vodafone’s ‘Hello’ campaign came out on top.
There’s no shortage of opinions in the industry on which channels marketers should trust. But do these opinions measure up to the facts? Here’s your opportunity to test the accuracy of your perceptions against what New Zealanders actually think.
Software firm SAP’s annual New Zealand Digital Experience Report for 2017 shows that the banking industry leads the way for digital experiences. But the story is not quite as positive for media and entertainment companies.
Meadow Fresh and Y&R are having some fun with the launch of a Greek yoghurt by asking: ‘is it good enough for Gwyneth?’.
A concierge goes the extra mile for the holidays and is rewarded by his residents.
Regal Salmon has launched a new range of products with the help of Republik, chef Al Brown and Reg the talking seal.
New Zealand Police is on a mission to attract new recruits with an entertaining campaign by Ogilvy & Mather exploring the diversity of the force and its understanding of all communities.
The ‘Plus by ASB’ app, created by digital product design agency Roam, provides a single access point to online business tools, such as Xero, Vend and Shopify, offering a single view of performance across all these interfaces.
Kiwi Property and 99 teamed up to deliver shoppers some fashion inspiration in the form of a 360-degree virtual reality runway show at shopping centres across the country.
The Ipsos Global Reputation Centre recently undertook a massive study of the reputation of more than 100 of the world’s largest companies to examine the factors that contribute to reputational success and resiliency in the face of crisis. The research ranked companies into Trust Tiers, and explores what makes companies in the top Trust Tier different, how they perform financially, the impact of trust on resiliency in the face of crisis, and the inter-relationship between trust and Corporate Social Responsibility (CSR) on a company’s core business performance.
Greenpeace is getting into the Christmas Spirit with a spoof of a Coca-Cola Christmas ad. But, not all is as happy as it appears.
Pak’nSave has launched its new ‘Fridgemas’ campaign via FCB.
While Lorde, SWIDT, Teeks, Devilskin and Stellar took to the stage to perform for the crowds in Spark Arena and at home on the couch, Erin McKenzie got an inside look at what it takes to bring the Vodafone New Zealand Music Awards to life.