Monthly Archives: November, 2017

News
The power of print: five ways to capture audience attention
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Consumers are busy, distracted and fed stimuli from the moment they wake up to the moment they fall asleep. With so much noise, it is difficult for a brand to distinguish themselves and remain topical within consumer’s eyes. TSA Limited takes a look at how print can captivate consumers.

News
Vodafone Warriors calls on fans to be the tribe
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In response to the criticism at the level of commitment of the players, the Vodafone Warriors marketing team has launched a campaign that features players talking openly about what it feels like to hear these accusations in the press and on social media.

Partner articles
Reputation, resiliency and results
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The Ipsos Global Reputation Centre recently undertook a massive study of the reputation of more than 100 of the world’s largest companies to examine the factors that contribute to reputational success and resiliency in the face of crisis. The research ranked companies into Trust Tiers, and explores what makes companies in the top Trust Tier different, how they perform financially, the impact of trust on resiliency in the face of crisis, and the inter-relationship between trust and Corporate Social Responsibility (CSR) on a company’s core business performance.

News
No one is perfect
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Indian retailer Lifestyle has released a powerful campaign showing a woman beating down all the criticisms she’s received to show she is #ImperfectlyPerfect.

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