Flick Electric has launched a social initiative campaign that tackles energy poverty by giving away more than 5,000 energy-efficient LED light bulbs to homes in need – and is using social media to get Kiwis involved and raise awareness.
This appointment follows the departure of former commercial director Paul Gardiner to Australia.
APN Outdoor is joining forces with the New Zealand Olympic Committee (NZOC) as an official partner of the New Zealand Olympic and Commonwealth Games teams through to 2020.
The Stoppies voting has officially closed and our sophisticated algorithm is now crunching the numbers and determining the editorial and people’s choice victors in each of the categories.
Media Design School has its annual End of Year Portfolio Show tonight – and the invitations have been causing a bit of a stir among creative teams.
Adshel New Zealand has completed the expansion of its Adshel Live digital street furniture after adding 70 additional screens as part of the phase three roll-out.
Spanish creative agency Sra. Rushmore and the International Committee of the Red Cross have come together with ‘Decisions’.
Southern Cross Health Society has appointed independent agency True as its new brand and communications agency.
Dulux and Assignment Group had a lesson in te reo Māori, after facing criticism for mispronouncing place names in a new ‘Dulux Colours of New Zealand’ campaign, before re-recording it.
On 10 December, farm gates will be open around the country.
Australian department store Myer is showing there’s nothing like being together at Christmas in a gorgeous animation featuring an Elf on a mission to find new friends.
Colleen Ryan interviews NZ Post’s chief executive David Walsh, and group general manager, customer experience, brand and People NZ Post, Jo Avenell about transformation, leadership and the internet.
Raise a glass for Dulux, Rebel Sport, Rodney Wayne, New Zealand Transport Agency and Blunt Umbrellas.
Young & Shand co-founder Duncan Shand says that much of the debate on programmatic misses the mark because it focuses on only one element of digital advertising.
The New Zealand Transport Agency is taking on stoned drivers in a bold new campaign via Clemenger BBDO.
Hair Salon brand Rodney Wayne has launched a new collection of styles, dubbed #devotedtoyou, in a new campaign via brand development agency Lachlan McPherson and Friends.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Who are New Zealand’s biggest spending brands? Nielsen has shared the top 30 spenders on advertising for the last three years and each list appears to be a shuffled version of the one that came before.
The Spanish Lottery has upped the ante this year with a 20-minute Christmas spot.
KFC has continued to roll out retail goods in time, and specifically for, Christmas. The company’s newest campaign features a bath bomb, a candle and a selection of Christmas ornaments for purchase.
Ill-conceived packaging rebrands have been known to cost brands millions in lost revenue. So, why is Gregg’s taking the risk by changing the look of its herbs and spices? And what is it doing to ensure the change isn’t added to the canon of catastrophes?
“TV has done an excellent job so far, but it’s not your fame-maker anymore,” says Facebook’s Paul McCrory in making an argument that Facebook and Instagram have taken the cultural place of television.
Oxfam New Zealand, Blunt Umbrellas and Kiwi artist Flox have collaborated on a limited-edition ‘Flox for Blunt’ umbrella to help raise interest in, and funds, for Oxfam NZ’s climate change initiatives in the Pacific region.
Written and illustrated in-house, it tells the story of a brother and sister duo, Ollie and Tia.
Outdoor advertising company Adshel NZ has partnered with the Wellington City Council and the Urban Art Foundation in an initiative to enrich the vibrancy of the capital city.
Spark Lab recently pitted social media against traditional advertising in a bid to see which would perform better in launching a product, a drink dubbed Kiwinade, in the local market.
KiwiPlates and Saatchi & Saatchi are encouraging people to express themselves in a campaign called ‘Whatever you’re into. Own it’.
It’s become a cliche to hear and read of attention spans becoming shorter, but numbers suggest otherwise. From binge-watching to cinemas to magazines, there’s overwhelming evidence that humans still have the capacity to focus for long periods of time in the right context.
