V’s latest campaign is all about adding some additional excitement to a “fairly mundane” sport. But the powers that be are also trying to enhance the sport’s perception, with a clip for the European Tour showing Rory McIlroy facing against a fast-talking golfing machine—literally—called Geoff and an ad for Nike featuring Tiger Woods that seems to be saying ‘shut up, golf IS a real sport’.
UK TV industry body Thinkbox has an on-going research project called TV nation, which tracks people’s attitudes towards different forms of advertising. This year it paired TV Nation with Ad Nation, a survey of people working in the advertising and media industries, and compared the two groups. And the results made for interesting, if not entirely surprising, reading.
Golf made interesting with death-sport twist and psychology experiments on children.
A slight hiccup from Fairfax Media in the twilight hours of its association with technology titles PC World, Computerworld, Reseller News and CIO Magazine.
Around two years ago, Nielsen, along with the three stakeholder groups in the Print Media Industry Research Review Group—magazines, newspapers and media agencies—were talking up the ‘Rolls Royce of measurement systems’. International guest Gary Yeo was too, saying its Consumer & Media Insights system was one of the best in the world. And now Nielsen has added a few new bells and whistles to give advertisers and media owners, as its tagline terms it, “an uncommon sense of the consumer”.
Town branding is a difficult nut to crack, with many attempts coming off as desperate and nigh-on dishonest. But for the past few years since launching its new gothic identity via Projector Media, Dunedin has been doing a pretty good job of it. And, as part of its new push to become ‘one of the world’s great small cities’ within ten years, the next phase of its campaign consists of showcasing some of the city’s under-the-radar business success stories.
It’s game over for Instant Kiwi’s table top advertising of its Space Invader scratchies. The Advertising Standards Authority’s Complaints Board has ruled it in breach of its Codes of Practice for promoting a gambling product appealing to minors.
What would happen if energy drink companies were in charge of the rule books for golf? The sport would probably look a lot like V’s latest campaign, which sees people hunting down a robotic golf hole while battling each other from inside of “virtually indestructible” golf carts.
What does it mean to be human? AMI and Colenso BBDO take a gander with latest campaign.
Rialto is a slightly under the radar New Zealand media success story. And it’s coming up 13 years old. So to celebrate its transition into the teens, it’s been given a thorough going over, with a new look and feel created by Intebrand and a new self-aware print, radio and digital campaign via DDB that aims to attract a broader demographic and position Rialto as ‘The Storyteller’.
APN Outdoor and Auckland Council are taking the first step towards transforming Auckland’s CBD into the Times Square of the South Pacific, unveiling the first of six digital billboards to be placed across the city.
Darryn Melrose heads back to school, Colenso expands its team, Sarah Putt moves from IT press to IT Professionals, Icebreaker redesigns its business, SenateSHJ gets a high five, Tourism Australia adds to its Kiwi flock, and Simon Gault gets a brand manager.
