This week in the Consumer Counsel: Global food giant Danone thinks the “world at large has gone, and is still going through, a profound transformational phase which will have a long-lasting impact on society and on consumer behaviour.” And there are six converging trends it believes businesses need to pay attention to.
This week from the Media Counsel: Christmas looms. But can Kiwi wallets be pried open?
A few weeks back, DraftFCB took the fairly unusual step – for an advertising agency, at least – of sponsoring Mad Men on Prime TV. But they’ve upped the weirdness quotient even further and fashioned a few promotional Don Draper dolls.
Wellington interactive digi-savants Resn raked in the trophies at the international Pixel awards, winning best agency, best in show and best experimental (for the JAG Jeans brand website) and two other suitably geeky space invader-themed awards (best music Site for Fat Freddy’s Drop TV and best animation for Nelson company 26000 Vodka’s website).
The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) have spoken. And the digerati they are most pleased.
Beauty has a habit of capturing attention and, as ads since the dawn of time have claimed, improving self-esteem. And Look Good Feel Better, a not-for-profit cancer-related charity, is embracing this combination for its soon-to-be-released ad campaign.
Fly Buys celebrated the handing out of five million reward redemptions in fine awkward style at Wellington Airport last week by gathering together an array of gift-bearing strangers, tromboners (!), middle-aged dancers, cartwheelers, humans in animal suits and a range of other carnies to surprise the winners of the …
StopPress has decided to take the sage advice of Duncan Stuart and just chillax. Friday afternoon is no time for heated debates about the pros and cons of advertorial. But it’s the perfect time to bring your attention to some of the best thinkers in New Zealand rugby.
Fun with sheep.
Fun with slides.
Fun with pucks.
The release of ANZ’s new ‘super-regional’ brand initiative is a very exciting time for the bank. So exciting, in fact, it forgot to check which country Cathedral Cove was located in.
For anyone unfortunate enough to be interviewed by the NZ Herald’s John Drinnan, the feeling will be depressingly familiar: our prompt and polite responses to an email query from him resulted in a selective, confusing and potentially damaging report in this morning’s NZ Herald.
In his weekly column …
Cadbury’s decision to add a glass-and-a-half of palm oil to its shrinking Dairy Milk chocolate blocks was, as everyone has seen, a big mistake. The brand suffered, sales dropped and competitors took the opportunity to stick the boot in.
Tuesday 17 November was the biggest news night of the week, with ONE chalking up 657,720 viewers and 3 News nabbing 350,070. TVNZ continues to dominate (and gloat). Best of the ad bunch: Circulon kitchenware evokes elderly tattoo cringe, a future scourge that should really be investigated by some kind of taskforce.
Another day, another massive list of new, exciting things to report.
The Media Counsel has added another sage news update to its weekly roster. And this one is concerned solely with matters digital, both globally and within New Zealand.
Here’s a conundrum for Icebreaker: does it leverage the publicity of having one of its garments featured on the cover of a major US magazine, or risk being associated with an Alaskan “whack job” (more commentary, here) who seems to love nothing more than slaughtering beasts, raping the land …
Those festive folk at New Zealand Post’s targeted communications department have launched a new service for businesses and individuals hoping to send a few personalised cards over Christmas.
Monteith’s is sure to set a few e-tongues a-waggin’ with today’s ‘soft-launch’ of its Worth Talking Over website.
Colenso BBDO/AIM Proximity have a few more trophies to put on the treehouse mantelpiece after it was given some big ups at the Digital Media Awards in Shanghai.
Last week, our dear leader turned a few symbolic clods on the banks of the Waikato River and kicked the New Zealand Cycle Trail project into ‘high gear’.
It’s fair to say that ridiculing New Zealand towns – or, more particularly, the slogans attached to them – is one of our nation’s favourite pastimes. And we have the metrics to prove it
Porter Novelli reeled in one of the biggest accounts in the country yesterday after it was appointed as Microsoft’s “public relations agency of record for product and corporate communications”. And, adding to the new account festivities, Big Communications and NewImproved have been enlisted as the creative agency partners for the hospitality arm of the 2011 Rugby World Cup.
Josh Lancaster and Jamie Hitchcock have confirmed they are leaving Colenso to set up their own agency. And Colenso have made a few changes to the creative roster as a result.
Who for: Orcon broadband
Why we like it: Iggy writhes to the online Kiwi cacophony.
And number two:
Who for: Panasonic Lumix
Why we like it: It’s filmed in New Zealand. And it’s a moderately comical way to show the camera’s waterproofery.
Send …
Joanna Seddon, the executive vice president of Millward Brown and global head of Millward Brown Optimor, has been announced as the international keynote speaker for the 2009 Marketing Forum in December.
Asia Pacific marcomms newspaper Media has announced its agency of the year shortlist and TBWA’s Andy Blood and DDB’s Toby Talbot are in the running for the creative of the year award.
This week in the Consumer Counsel: The US Food and Drug Administration recently began hearings into pharmaceutical marketing – and specifically online pharmaceutical marketing. And it seems the marketers are happy to take some guidance.
This week from The Media Counsel: BBC television content is now available on your mobile. Let the floodgates open.
With an array of animated whizzbangery, a smoke machine, a sultry female robot voice from the future, some impressive ratings data and a fair degree of warranted braggadocio, TVNZ announced their new season line-up tonight.
