Monthly Archives: November, 2009
Everyone loves free stuff. Especially women, it seems, as a new campaign that tests what lengths the ladies will go to to get their hands on some of the world’s most coveted items has shown.
This week from the Consumer Counsel: It’s not easy being green. Tough economic times have led to reduced environmental spending. But the greenest consumers are showing little change in their commitment to the environment. They’re just replacing idealism with hard-boiled pragmatism and modifying their own behaviour rather than buying green products that many believe are overpriced.
Last week, Matt Blomfield, Hell Pizza comms manager and co-owner of Pitch Televsion, told StopPress a new reality TV show that pitted young advertising creatives against each other in a series of pitching battles had been commissioned by TVNZ and would screen on Saturday nights at 7.30pm starting in May.
Naked has hired Simon Bird as one of the key personnel in its New Zealand operation. Management duties will be shared by Bird and Matt O’Sullivan, who left Carat after just nine weeks a few months back to set up the New Zealand arm of the international media agency.
Hell Pizza love a bit of advertising-related controversy. And it created some more after releasing a couple of mobile billboards headlined ‘greed’ that featured head and shoulders photos of the founders of Hanover Finance, Mark Hotchin and Eric Watson.