The long-serving, multi-award-winning creative chairman at Colenso BBDO took home the accolade at the Axis Awards at Shed 10. Here's what his peers had to say.
Marketing, advertising & media intelligence
We asked some stalwarts a simple question. Here's what Nick Worthington, the creative chair at Colenso BBDO had to say.
2015 will mark the 35th anniversary of the Axis Awards, and to commemorate this milestone CAANZ will be showcasing some of the work that has been awarded over the course of that period. But, as has always been the case, this year's edition will be about awarding the best work produced over the course of the last year. And to do that as effectively as possible, CAANZ has introduced a few changes to the awards categories for this year's event.
As part of our series dedicated to celebrating good work and inspiring a bit more generosity, Nick Worthington, Colenso BBDO's creative chairman, gives some props to two great campaigns and one burgeoning brand.
Just a few weeks after being named agency of the year at Axis, Colenso BBDO has picked up another agency of the year accolade, this time at the inaugural Asia Pacific Effie Awards.
It's been a stonker of a year for Colenso BBDO, with eight out of nine pitch wins, a record year in terms of revenue and a number of big award wins. Nick Garrett and Nick Worthington share their thoughts.
After a stellar 2012 on the awards front, Colenso BBDO was named the world’s best advertising agency by the Big Won report. And it aims to stay at the top. In an article that originally appeared in NZ Marketing, Ben Fahy talks commercial creativity, Kiwi clobbering machines and the increasing importance of IP with Nick Garrett and Nick Worthington.
Fonterra shuns the sun with 'game changing' new innovation, Colenso rounds up a herd of vampire cows
Fonterra, in what it's calling a game changer for the dairy industry, the most significant innovation project Anchor has ever undertaken and a world-first, has launched a light-proof three-layer bottle that claims to improve the taste of milk. And the campaign by Colenso BBDO uses a herd of magical, sun-avoiding glass cows to promote the benefits of the new technology.
Beating out the world's biggest agencies, Colenso BBDO's stellar 2012 on the awards front means it has topped the charts of The Big Won report, which calculates global agency rankings based on awards performances. And it's the first time a New Zealand or Australian agency has ever won the title.
The YoungGuns awards aim to recognise the world's best advertising and communications industry talent under the age of 30 and, after becoming the only agency in the world to win the YoungGuns agency of the year twice in 2001 and 2008, Colenso BBDO was named as the most awarded agency of the decade by the organisation in 2010. And it's obviously no fluke, because it's also been awarded the 2012 agency of the year prize after winning four bullets in total—one gold, two silvers and a bronze—with Contagion the only other Kiwi agency to take home a prize after winning bronze.
Colenso cleans up at Caples, fights with DDB Group for Campaign Asia Pacific agency of the year honours—UPDATED
Fresh from winning more Caples metal than any other agency in the world over the weekend, Colenso BBDO followed that up by winning Campaign Asia Pacific's New Zealand creative agency of the year award ahead of DDB Group and DraftFCB, with creative chairman Nick Worthington named as the Australasian region's best creative director. DDB Group also backed up a good year on the awards front, with Rapp/Tribal winning digital agency of the year ahead of Colenso BBDO and TBWA\DAN, while Spark PHD was rewarded for an impressive year with the media agency of the year title, ahead of Naked and OMD.
After the blessing/curse that was losing Vodafone, 2011 wasn't the best of years for Colenso BBDO. But it's been a strong 2012 for the "awesome bunch of bastards" at the agency, which has achieved more creatively than ever before in its 43 year history. It's currently the #5 agency in the world according to the Big Won Report, the #5 ranked agency globally in the international Effie rankings and it brought home a big load of metal at Cannes, Axis and, most recently, Caples. Here's what the Nicks—Worthington and Garrett—had to say about it.
In a world where The Ridges get their own TV show, celebrities get the headlines and fans froth at the mouth over One Direction or Justin Bieber, it's not surprising there's a belief that the lowest-common denominator is on the warpath. It certainly makes things tough for some of the more high-brow pursuits, but rather than simply take the government's funding decision on the chin, the Auckland Philharmonia Orchestra and Colenso BBDO have released a charity single called ‘Soundtrack to Auckland’ to help rally support for its cause from Aucklanders.
Colenso's ex head of planning James Hurman sailed away to China recently, and Colenso BBDO has named Andy McLeish, who has been acting head of planning over the past month, as his replacement.
The Marketing Association celebrated the use of insight-driven marketing and data last week. And CAANZ will soon be celebrating what could be seen as the opposite end of the marcomms spectrum with the creatively-focused Axis Awards. And after 50 judges—and presumably the wonderous Axis Metal Detector—spent three days scanning the very best work in New Zealand this year, regular creative award-hogger Colenso BBDO came out on top with a massive 57 finalist nominations, followed by Special Group with another excellent showing on 21 and DDB Group and Clemenger BBDO on 17.