articles tagged 'World Cup'

Shakira has the greatest social media force

  • PopPress
  • August 6, 2014
  • StopPress Team
Shakira has the greatest social media force

Shakira's new 'La La La' music video, which doubles as three-and-half-minute advertisement for Activia yoghurt, has officially become the most-shared spot on the internet, knocking VW's 'The Force' off its perch after three years.

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David Hasselhoff could be the reason why Germany won the World Cup

  • PopPress
  • July 15, 2014
  • StopPress Team
David Hasselhoff could be the reason why Germany won the World Cup

In the 80s, after the rest of the world turned its back on David Hasselhoff, the German fans stuck with their bare-chested man. And although his slow-motion running along the beach and his talking car do play a part in this fame, it is in fact his singing career that has made him a staple on television screens in the country in the latter parts of the decade.

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Big brands jumping on the Suarez biting bandwagon

  • PopPress
  • June 26, 2014
  • StopPress Team
Big brands jumping on the Suarez biting bandwagon

There has been a crazy number of brands trying to associate themselves with the World Cup in any way possible. What is awesome to see is brands using social media to jump on all things World Cup related as soon as they happen and put their own, brand related spin on them.

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Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
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Follow the money. It’s an axiom that journalists have believed in for years and a ...
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Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
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All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
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All our stories on the nation's two failed mergers in one place
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It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
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Beyond the Page
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In conjunction with the MPA, the Beyond the Page series shows how some of the ...
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In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
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As part of a content partnership with MediaWorks, we've asked a few of the company's ...
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We sit down for a chat with industry leaders to find out what they're up ...

Kiwis get into World Cup, 300,000 viewers tune in to watch England lose to Italy

  • TV
  • June 20, 2014
  • StopPress Team
Kiwis get into World Cup, 300,000 viewers tune in to watch England lose to Italy

If Nielsen's World Cup ratings are anything to go by, then it seems that the Kiwi appetite for football has grown over the last four years. On 13 June, 215,000 Kiwis tuned into TV One to watch the opening match of the tournament, a significant jump up from the 61,000 that tuned in for the 2010 opener in South Africa.

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TVCs of the Week: 10 June

  • TVC of the Week
  • June 10, 2014
  • Ben Fahy
TVCs of the Week: 10 June

Tux, TVNZ and Greenpeace raise their bats and ackowledge the crowd this week.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

TVNZ throws ad-hoc carnival, aims to spread World Cup fever

  • Advertising
  • June 10, 2014
  • Damien Venuto
TVNZ throws ad-hoc carnival, aims to spread World Cup fever

In an effort to share the festivities with the Kiwis and expats who aren't fortunate enough to be in Brazil for the World Cup, TVNZ's Blacksand has set up an ad-hoc carnival in Auckland. Placing the seemingly innocuous duo of a mini-goal and a football alongside a 'kick me' sign, the Blacksand team waited out of sight, with their cameras ready, for any passersby to take the bait. Those who did kick the ball into the net were then caught off gaurd by an impromptu carnival made up of football players, samba dancers, capoeira performers and fans from all over the world.

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Fake doctor discovers nationwide case of glandular fever

  • Advertising
  • June 16, 2010
  • StopPress Team
Fake doctor discovers nationwide case of glandular fever

Winston Reid is currently New Zealand's favourite son. And, following DDB's recent print ad, Dr Peter Richmond from the John Street Family Health Centre is probably a close second.  

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Made-up number used to show benefits of World Cup 'victory', non-sponsors ambush e-chatter

  • Advertising
  • June 15, 2010
  • Ben Fahy
Made-up number used to show benefits of World Cup 'victory', non-sponsors ambush e-chatter

After the stunning All Whites victory last night, which 593,800 Kiwis watched on TV One and 150,500 watched on Sky, FIFA's worst nightmare, a New Zealand vs South Africa final, is still on the cards. And while a range of lying geeks pull numbers out of the air in an attempt to quantify how much the "lost productivity" will cost the nation, stunning new research by StopPress reveals the victory has actually made the nation more than $45 million in terms of increased patriotism (text received after final whistle: "I am having kittens. I have died and gone to heaven. I love sports.") and vuvuzela sales. Anyway, everyone knows the result of the match (apparently we're part of Australasia now). But who's winning the World Cup brand wars?

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Volkswagen puts one in the back of the net

  • Marketing
  • May 13, 2010
  • Ben Fahy
Volkswagen puts one in the back of the net

Twenty three of New Zealand's top footballers received some good news this week when the All Whites squad was named to play at the Football World Cup in South Africa. And the sport as a whole also got some good news after Volkswagen signed on as a major partner of football in New Zealand.

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