Brand Spanking director and creative strategist Mark Pickering and Z Energy creative technologist Spencer Willis wrap up their SXSW experience with what's on the rise, what was impressive, things that need to stop and things marketers need to do more of.
Marketing, advertising & media intelligence
True's head of strategy and planning, Janisa Parag, outlines four cultural currents from SXSW she believes will drive change in our market today.
Matt West and the EightyOne team headed to SXSW with some of the Dot Loves Data folk and on return, they've put together their top five picks for rising, impressive and debatable trends as well as advice for what New Zealand marketers need to start doing.
Brand Spanking director and creative strategist Mark Pickering shares his experience at SXSW, what he's learned from sessions and seminars, as well as the people he's met. To round off the week, he and Z Energy creative technologist Spencer Willis share five takeaways.
Ben Rose takes a look back at his time in Austin, shares his advice to future SXSW-goers and lists his top five learnings.
Ben Rose takes a look at the US fashion industry to see how influeners generate sales.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
Beyond the familiar names of Facebook and Google, Ben Rose encounters a few new tech players he thinks might be worth keeping an eye on.
Contagion's Tom Bates shares key trends coming out of SXSW including social messaging as the new brand frontier, the search for uniqueness and realness in an age of mass content production and of course, virtual reality.
Contagion @ SXSW: Zoe Macfarlane on working in the US, Kiwi vs. American work culture and innovation
Contagion's Tom Bates had a chat with Jucy's Zoe Macfarlane who has been driving the company's marketing and business management in LA.
In what has been something of an annual pilgrimage over the last few years, Contagion's social influence director Tom Bates headed to the SXSW festival again this year. And during the early part of his visit, he caught up Contagion alumnus Fritha Hookway for a brief chat on what she's been up to and what she thinks marketing and advertising types should be focusing on in 2016.
What is looking at our inbox and phone hundreds of times a day doing to our heads and, importantly, what does this ‘hyperstimulation’ mean for attention spans, cognition and brand recall? Saatchi & Saatchi senior digital strategist Ian Hulme found out at a SXSW session run by Hey Human called 'Neuroplasticity and Tech - Why brands have to change'.
Contagion's Tom Bates pinpoints some of the early key trends emerging at the event.
StopPress@SXSW 2015: International Volunteer HQ founder Dan Radcliffe on social responsibility in business
StopPress' SXSW correspondent Tom Bates (from Contagion) is once again on the ground at the event and chatting to some interesting people along the way. He recently bumped into New Plymouth-born Dan Radcliffe, the executive director of International Volunteer HQ, and asked him a few questions about his organisation.
Contagion's Tom Bates went to hang with the geeks and soak up the knowledge at SXSW Interactive in Austin, Texas, recently. And while he was there he caught up with a few expat Kiwis doing big things, like Tessa Gould.
For the past week, Contagion's Tom Bates has been hangin' with the geeks and soaking up the knowledge at SXSW Interactive in Austin, Texas. And while he was there he caught up with a few expat Kiwis doing big things. First up, Sarah Robb O'Hagan.