articles tagged 'Stihl'

Brands unleash April Fools' Day trickery—UPDATED

  • Advertising
  • April 1, 2015
  • Holly Bagge
Brands unleash April Fools' Day trickery—UPDATED

Every year, brands tend to jump on special occasions with the enthusiasm of a cat attacking a red dot on a kitchen floor. And without fail this sees consumers inundated with promotional material related to Christmas, Easter, Valentine's Day and pretty much any other day that has even slight significance to someone. So, in what has come to be an annual tradition, here's a rundown of how various brands—including Google, Campbell Live, GrabOne and BMW—attempted to trick gullible consumers this year.

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TVCs of the Week: 28 October

  • TVC of the Week
  • October 28, 2014
  • StopPress Team
TVCs of the Week: 28 October

Garden emperors, tomorrow's basketball stars, Hobbit pilots, and regular Kiwis make an appearance in the latest edition of the weekly TVC rundown.

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Summer dollars: Stihl, Ryobi and AEG target Kiwi consumers as weather warms up

  • Advertising
  • October 24, 2014
  • Damien Venuto
Summer dollars: Stihl, Ryobi and AEG target Kiwi consumers as weather warms up

On 19 October, the NZ Herald ran a story promising Kiwis a long, hot summer Labour weekend. And if the modern art of divination known as weather reporting is anything to go by, then this could signal the start of the warmer months to come. And given that Kiwis are likely to spend more time outside over the next few months, Stihl, Ryobi and AEG have launched campaigns on the range of products that Kiwis might be inclined to use during their gardening endeavours under the summer sun.

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Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
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All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
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It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
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In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
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A tale of two creatures

  • Advertising
  • July 3, 2014
  • StopPress Team
A tale of two creatures

Like many media organisations, we get sent a range of commercial detritus to draw attention to various launches or promotions, many of which seem like they help to keep the overseas crap factories ticking over. And in the past couple of days we've been sent two very different animal-related products, one celebrating continued survival, the other warning of impending death.

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TVCs of the Week: 18 March

  • TVC of the Week
  • March 18, 2014
  • Ben Fahy
TVCs of the Week: 18 March

A high five this week, with Stihl, Tower, Treasury, 2degrees and Woodstock tickling our extremely ticklish fancies.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

A burning question: Stihl and DDB give Kiwis a dilemma with alternative ending campaign

  • Advertising
  • March 18, 2014
  • Ben Fahy
A burning question: Stihl and DDB give Kiwis a dilemma with alternative ending campaign

The sibling rivalry, cruelty and dastardly power (tool) games seen in Stihl and DDB's advertising first kicked off in 2009 with 'Bequeathed' and returned a few years later with 'Mercy Dash'. And now the brothers are back in another campaign that asks Kiwis a difficult question: in a raging barn fire, would you save your cherished chainsaw or a cute little lamb?

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TVNZ-NZ Marketing Awards: Boston Digital Transformational, Stihl

  • TVNZ-NZ Marketing Awards
  • October 31, 2013
  • StopPress Team
TVNZ-NZ Marketing Awards: Boston Digital Transformational, Stihl

In just four years, Stihl has added a suite of new products, started targeting the residential market, changed its approach to comms and vastly improved its retail network. And now it’s reaping the benefits.

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