Browsing: Social Media

Opinion
September 21 2012: The day the social media dream died
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September 21 marks the five-year anniversary of the day when Facebook turned social media into just plain ‘media’. This date is probably worth noting, if not necessarily celebrating, as it marks the end of the dream of brands having unlimited conversations with their fans for free.

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Superette on the importance of social media
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Superette has long been a top player in social media. The clothing retailer has a social reach of nearly 100,000. The Register spoke to Superette owner James Rigden about the importance of reaching out to your consumer via different platforms.

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Wish I was there: Contiki’s quid-pro-quo approach to working with influencers
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Social media stars and influencers are becoming an increasingly popular way for brands to reach an audience. And while their power to reach and engage an audience has only become apparent in recent, 54-year-old Contiki built its brand with influencers. We talk to marketing director Tony Laskey about its latest influencer based campaigns, building relationships and why influencers work so well for Contiki.

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Tech Watch: Wendy Thompson on how businesses can go live on Facebook
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There’s a lot going on in the world of social media. Each week new updates see the platforms change and communication habits follow suit. So how can marketers keep up? In a new series we talk to people in the industry about what the updates mean to marketers. This week Wendy Thompson, founder and managing director of Socialites, explains how businesses can go live with Facebook Live.

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Tech Watch: Instagram’s brand developer Sophie Blachford on video in Carousel ads
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There’s a lot going on in the world of media. Each week new updates see platforms change and communication habits follow suit. So how can marketers keep up? In a new series we talk to people in the industry about what the updates mean to marketers. This week we look at how Instagram’s Carousel ads have evolved to increase creative expression through video, a feature New Zealand marketers will be able to use on the platform as of next week.

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Tech Watch: a look at some of Facebook’s recent updates
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There’s a lot going on in the world of social media. Each week new updates see the platforms change and communication habits follow suit. So how can marketers keep up? In a new series we talk to people in the industry about what the updates mean to marketers. First up is Wendy Thompson, founder and managing director of Socialites, on how Facebook is making it easier businesses to talk to their communities.

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Newcastle Brown Ale’s crappy crowdsourcing
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There are a few brands that are excellent at taking the piss. Newcastle Brown Ale is most definitely one of them. In their latest campaign for the US market, the beer brand is asking fans to send in their mediocre photos because they blew their marketing budget on “paying celebrities to pretend to drink our beer”.

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