September 21 marks the five-year anniversary of the day when Facebook turned social media into just plain ‘media’. This date is probably worth noting, if not necessarily celebrating, as it marks the end of the dream of brands having unlimited conversations with their fans for free.
Marketing, advertising & media intelligence
Superette has long been a top player in social media. The clothing retailer has a social reach of nearly 100,000. The Register spoke to Superette owner James Rigden about the importance of reaching out to your consumer via different platforms.
Social media stars and influencers are so hot right now, with brands across the world paying sometimes eye-watering sums to have nouveau celebs promote their products. And while this is something of a recent fad, 54-year-old Contiki built its brand on this approach long before it became fashionable. We talk to marketing director Tony Laskey about its latest influencer based campaigns, building relationships and why influencers work so well for Contiki.
There’s a lot going on in the world of social media. Each week new updates see the platforms change and communication habits follow suit. So how can marketers keep up? In a new series we talk to people in the industry about what the updates mean to marketers. This week Wendy Thompson, founder and managing director of Socialites, explains how businesses can go live with Facebook Live.
There’s a lot going on in the world of media. Each week new updates see platforms change and communication habits follow suit. So how can marketers keep up? In a new series we talk to people in the industry about what the updates mean to marketers. This week we look at how Instagram's Carousel ads have evolved to increase creative expression through video, a feature New Zealand marketers will be able to use on the platform as of next week.
There’s a lot going on in the world of social media. Each week new updates see the platforms change and communication habits follow suit. So how can marketers keep up? In a new series we talk to people in the industry about what the updates mean to marketers. First up is Wendy Thompson, founder and managing director of Socialites, on how Facebook is making it easier for businesses to talk to their communities.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
For those of you that thought social media was just for sharing selfies and pretending your life's way better than it actually is, think again. New Zealand brands and their fans are using the medium for a lot more than that. They are using it together to make things happen. PLUS: we look at examples of crowd-sourcing gone wrong.
This month the New Zealand Transport Authority turned to the social media channel, Snapchat, to warn drug drivers of the effect that Marijuana use has on their driving.
There are a few brands that are excellent at taking the piss. Newcastle Brown Ale is most definitely one of them. In their latest campaign for the US market, the beer brand is asking fans to send in their mediocre photos because they blew their marketing budget on "paying celebrities to pretend to drink our beer".
At the 2014 Cannes Lions there were over 3,000 entries into the activation category alone. And, anecdotally, at least, brands in this market are spending more of their budget on real-life experiences that can then be amplified with digital and social tools. Here are a few local examples.
Nurture, influence, engage: How Marketo Engage, part of Adobe Experience Cloud, is helping businesses drive revenue
Former TUANZ CEO and now PR guy Paul Brislen says Facebook’s "fuck you" attitude will ultimately result in its demise.
Three Mobile's most recent spot in the UK was one ol' big sorry. They said sorry fopr the hot dog legs, the plane wings, the sunsets and the #NoFilter instys.
There has been a crazy number of brands trying to associate themselves with the World Cup in any way possible. What is awesome to see is brands using social media to jump on all things World Cup related as soon as they happen and put their own, brand related spin on them.
Inaugural #smcakl Awards serve up night of social media celebration, memories of Twitter faux pas and waffle-scented trophies
The first ever #smcakl awards were held last night at Britomart Country Club to a full house of corporates, social media enthusiasts and digital types.
Since launching on 17 June, the Love Your City campaign has resulted in over 4,000 user-generated photos of Auckland on Instagram – and counting.