What is it that you would like to achieve with social media? “Oh, umm, it’s just a space our company should be in”. Unfortunately, this is an all too common response to the first question I ask. If you don’t know what you want to achieve, how would you ever know if your campaign was a success?
Spencer Willis of Brand Spanking attended a few events over summer and lamented some of the insipid youth marketing efforts in this story. So who better to offer up six top tips on engaging youth audiences than Lil Cameron, a writer with 25 years experience in, well, growing up.
There are many online marketing tactics you can employ to drive traffic to your website or brand profile, but you can’t underestimate the importance of keywords.
There’s a lot of buzz around social media at present. And it’s a space that every company feels it should be in. But, first things first, what exactly is it?
Econsultancy and the Online Marketing Summit have produced a US-based report called the Value of Social Media that is based on a survey of more than 400 client-side marketers and agency respondents. And Andy Beal, founder and editor of MarketingPilgrim.com, took a gander, with his major observation being that 61 percent of the companies felt their measurement of the return on investment (ROI) from social media is either poor or very poor.
You may be an official or unofficial ‘brand ambassador’ for all things social media in your organisation. Maybe it’s even in your job title. But how do you formalise social media within the company without it becoming oxymoronic? And how do you get more people involved?
A virtual e-cornucopia of comings, goings, changes, movements, postings and various new things compiled to belatedly celebrate the long-awaited departure of summer.
Air New Zealand has kept the novel marketing fires burning with another new – and potentially slightly controversial – social media campaign featuring Dai Henwood that aims to capitalise on the buzz created in January over the new long-haul innovations.
There were scones and jam and cream. There were a host of digital natives and possibly even a few digital virgins. There were a few ironic technical glitches. And there were a range of social media truths laid bare and observations made by the five speakers at yesterday’s CAANZ Digital Leadership Group Social Media in Business forum.
Social media is certainly all the rage at the moment, but while most in marcomms land seems to be talking about it, not too many Kiwi businesses appear to be following up on all that chatter, if the results from the CAANZ Digital Leadership Group (DLG) survey from December 2009 are anything to go by.
We’ve all heard about the importance of social media as a platform for customer engagement. And we’ve also heard how social media is an increasingly vital tool in the arsenal of effective marketing. But how do you measure what for many is intangible?
When it comes to being fashionable, iphones are high in the ranks. It’s set to get even more fashionable with the launch of a new iPhone application for NZFashion.com.
The iPhone ‘app’ replicates many of NZFashion.com’s functions by showcasing the latest NZ collections, listing stockists for …
In this installment of Michael Carney’s Marketing Week: Microtrends that matter 2010—it’s the small things that matter. Smaller trends can impact the business, social and political landscapes, so it pays to know be in the ‘trend’ know. Social media: did you really mean to do that?
Social media is proving its worth for the organisers of the 2011 Rugby World Cup: with more than 250,000 fans, the RWC 2011 Facebook page is now the biggest in New Zealand.
At any given moment we can log on to Facebook or Twitter and tell our friends what we have been up to without actually having to talk to them. Ah, technology. Bless. But for those who want more precision, two clever Kiwis have come up with a snappy wee iPhone and web-based application that blends maps and photos to instantly enable you to show your friends not only what you’ve been up to, but where you were when you got up to whatever it is you were up to. Got it?
Have a couple of lonely, unloved, perhaps physically repulsive single friends? Then head online, become a virtual wingman, write a summation of your singleton associates’ good points and hook them up with that special someone for some companionship and chikka baow waow.
Hey, look, it’s the newish incarnation of eBuzz from Marketing Week, and it’s a weekly melange of digital marketing news that will be of interest and relevance to Kiwis. Facebook, Twitter, TradeMe and the Anti-Spam Law: what’s the dilly? Social media: called to account Google gets buzzed Where do Kiwis shop online?
Around 50 social media practitioners, digital natives and sneezers gathered together in meatspace last night for the inaugural Auckland Social Media Club event at the 42Below Bar on Commerce St and, with online video set to be a key topic in media circles in the coming months, Jayson Bryant of Wine Vault TV took the floor to speak about how incorporating video blogging into his business has helped drive extra revenue.
Rude, abusive and offensive; it all makes good reading but publishers of social media — who can range from bloggers and niche media to mega-corporations and governments — must deal with the difficult question of what to do when comments go bad. On the one hand, you want to let comments flow freely (this is a democracy still, I think). On the other hand, some comments are anonymous, abusive, stupid and occasionally defamatory.
What’s a poor boy to do?
More than two thirds of New Zealand businesses believe social media is a key tool to increase customer engagement and loyalty, according to a Communication Agencies Association of New Zealand (CAANZ) survey.
HB Media today launched a mobile version of the popular website Stoppress.co.nz
“Actually we always had it but forgot to turn it on,” says Matt Cooney, the expert entrusted with HB Media’s web stuff.
Two disparate markets will be temporarily combined from next week, with Gianpaolo Grazioli of Giapo and Jayson Bryant of The Wine Vault promising to bring Aucklanders a range of new frozen taste sensations by using some of New Zealand’s best sauvignon blancs in a series of sorbets.
Check out this interesting social media spat between a particularly passive aggressive Waiwera Water and poor old Bruce, a Facebook greenhorn who dared to question the quality of its bottled H2O.
London (and 42 Below) gets burned Kiwi (and 42 Below) style. An oldie, but a proverbial goodie.
The social media expert explained.
Eye of the Tigermouse.
‘Branding’ gets taken to a whole new, ridiculous level (read about the ensuing Ray-Ban controversy here …
Fairfax Media, publisher of stuff.co.nz has appointed journalist and blogger Greer McDonald, who has been a news reporter specialising in online issues at The Dominion Post for the last two years, as its first social media editor.
Nobody has the definitive solution for how to measure the success of Social Media. At least not yet.
Sure, you can talk about online ‘buzz’ created by how many blog posts, tweets, videos, status updates etc. that occurred for a certain brand, person or topic, but what’s ‘buzz’?
Auckland gelato store Giapo is “in business to put a smile on children’s faces”. But Gianpaolo Grazioli, the store’s founder, is attempting to raise $10,000 for 300 kids who can’t make it to the store this year because they have to spend Christmas in the Starship Hospital.
Just over a year ago, The Wine Vault would have been categorised as your traditional, conservative, small New Zealand business. Its marketing tactics consisted of leaflet drops, direct mail campaigns, a monthly email to the customer database and a few fairly unsuccessful radio ads. But owner Jayson Bryant changed all that when he decided to dive head-first into the then-nascent world of social media retailing in New Zealand.
‘They’ say it’s never been done in New Zealand—a wedding planned entirely via social media. But Orewa bride-to-be Pauline Stockhausen has vowed to use only suppliers she has met through Twitter, Facebook and the like for her March nuptials, and Waiwera Thermal Resort has jumped on board, offering a reception venue and spa makeover in return for frequent mentions on her blog.
Monteith’s is sure to set a few e-tongues a-waggin’ with today’s ‘soft-launch’ of its Worth Talking Over website.