Get the latest direct to your inbox twice a week. Sign up today.

Browsing: SCG Media

SCG Media

Stories about SCG Media (formerly ICG Media) published on StopPress – Aotearoa/New Zealand’s daily news site for the advertising and marketing industry.

They say: “We are New Zealand’s largest independent publisher, developing compelling content for clients and consumers. From initial content strategy, content conceptualisation and channel mapping to developing and designing magazines, websites, social and activations – we offer it all.”

SCG Media is a founder member of Agency Directory – find out more about them here.

Agency Directory lockup 2026


News
Magazine readership and circ numbers a mixed bag, industry aims to change the conversation
By

Once again, Nielsen’s latest readership results and the ABC’s circulation numbers don’t make for particularly pleasant reading for the magazine sector, with all weeklies charting declines deemed significant on the same time last year, plenty of other significant declines and a rare few increases. And, perhaps not surprisingly, the MPA and the various publishers are hoping to change the conversation from a one-dimensional discussion about quantity, to a multi-dimensional discussion about the quality of engagement across a number of platforms.