NZME is promising five hours of uninterrupted election coverage across the NZ Herald, Newstalk ZB and iHeartRadio as it counts down to the final election result. This sees the company take on a media space, which until now has been dominated by the broadcast television providers.
NZME has announced the launch of a new digital business unit as the company looks to grow its online audiences and revenue. And this strategic move has resulted in a number of executive changes in the business.
NZME has rolled out its election campaign with the help of a few children asking tough questions.
NZME is growing its social media capabilities by partnering with Mish Guru to deliver innovative and creative Snapchat solutions for its brands and clients.
It’s an ever evolving media world and NZME has been doing just that with the creation of WatchMe to deliver short-form video. Two years on, we sit down with the head of video, Cameron Death, to see how the strategy has changed and where it’s going with the future.
In the wake of another strong survey result for NZME, we talk to head of agency markets Matt Headland about what it’s doing to narrow the gap separating its audience from that of MediaWorks.
It wouldn’t be a year in advertising if there wasn’t a stoush about who has the best or biggest offering.
NZME’s Restaurant Hub is hoping to encourage New Zealanders out of their kitchens and into the country’s eateries with a new campaign to promote its booking and takeaway services.
Architecture in the digital landscape doesn’t age quite as gracefully as that in the real world. And after ten years of the same site, the team at NZ Herald decided it was time for some renovations.
Last night, New Zealand’s radio royalty moved from behind the microphone to Auckland’s Shed 10 to celebrate the best of a platform that shows no sign of slowing down.
It’s been just over a year since NZME launched the NZ Herald Focus brand and now, it’s celebrating a win at the International News Media Association (INMA) World Congress in New York. With the award recognising how the new brand has tapped into a new audience for NZ Herald, we speak to managing editor Shayne Currie about how it’s managed to do that and why news video is so important.
Immediate CPR can double or tripple a person’s chance of survival, and The Hits wants to make sure its listeners are ready to assist by giving them a musical tool.
As the Commerce Commission announced this morning that it would not approve the merger between NZME and Fairfax New Zealand, the heads of both organisations published official statements expressing their disappointment at the decision. We look at how it all went down.
Amidst the sea of change sweeping over the media industry, the Commerce Commission has the temerity to stand like King Canute – doing its best to thwart the waves of progress by saying ‘no’ to mergers like this one, writes JustOne’s Ben Goodale.
NZME’s video-on-demand platform WatchMe is expanding following the announcement of 16 new entertainment series as well as news and sports channels.
It’s a question on all marketer’s minds, where should those advertising dollars be invested. Should they go to a platform like TV that reaches a mass audience, or should they go to niche audiences through one of digital’s ever growing number of doors to a specific demographic? NZME’s general manager of content marketing and experiential, Cassie Roma, sees experiential as a solution to the debate.
iHeartRadio has extended its advertising offering by launching digital audience targeting across its live broadcast radio and digital stations.
NZME Vision and Radius Care have partnered up to create a heartwarming video depicting a family reunion both virtually and in real life.
Examining the state of education through one of the country’s most disadvantaged schools, the New Zealand Herald debuts its first foray into long-form documentary video.
Industry happenings at MediaWorks, Young & Shand, NZME, SoundCloud and EditMate.
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Shayne Currie, managing editor at NZME, has to say.
Receptive.tv director Sam Aldred takes a look at the rise of global entities to find the battle between Sky TV and Fairfax, NZME and TVNZ is the wrong one.
Fresh-up, Colenso BBDO and OMD are calling on real mates with real rivalry to take each other on in a ‘Beat Your Mate, Smash Your Thirst’ campaign, set to be broadcast on TV through a partnership with TVNZ.
NZME is expanding the scope of its Vision studio by entering the lifestyle genre with a series of new shows to be rolled out across its digital channels. And not only are they only set to appeal to audience demand for lifestyle shows, with some already piloted for advertisers and agencies, they’re extending NZME’s commercial offerings.
NZME’s CreateMe is proving itself as a hub for creative and strategic talent by welcoming six new faces to its expanding ranks, with four of them filling new roles.
The New Zealand Herald is trumpeting growth across both its print and digital readerships this week. We speak to NZME managing editor Shayne Currie about how its managing print growth in a digital era.
Raise a glass to The Salvation Army, Holden New Zealand and Cigna New Zealand.
The Salvation Army launched a campaign today dubbed ‘The Unexpected Homeless’ via NZME and TBWA, leaving NZ Herald browsers struggling to find their way back ‘home’.
A record number of attendees, dressed in their finest, made their way to the The Langham in Auckland last night to celebrate the 2016 TVNZ-NZ Marketing Awards winners. Ben Fahy, publisher and editorial director of Tangible Media’s business network and Marketing Association chief executive Gill Stewart hosted the event, while comedian and television personality Te Radar stepped on stage again as MC.
MediaWorks and NZME have both announced partnerships this week in an effort to expand and diversify their audiences. MediaWorks has teamed up with Vevo, while NZME has teamed up with the Chinese Herald.