While most VR games ask users to lose themselves in the experience, FCB’s latest creation for NZ Fire Service makes doing so a life or death situation. We talk to FCB’s Matt Barnes, lead creative for the Escape My House project on how the technology’s immersive realism can help change behaviour for good.
It’s been a big week for creativity with our local agencies winning awards and living it up in Cannes. But who needs the French Riviera when you have our equally prestigious weekly rundown right here at home? This week we salute Energy Online, V Energy, NZ Fire Service, The Co-operative Bank and Anchor.
The New Zealand Fire Service, launched a sobering campaign today via FCB, drawing attention to the importance of having smoke alarms by combining ink and ash from fire destroyed homes to print stories about recent house fires, which are running in newspapers throughout the country.
The New Zealand Fire Service has released two new ads, the first since FCB became its creative agency. The ads, part of a campaign called ‘Your only voice’ warn that a working smoke alarm is often one’s only voice to warn loved ones and friends of a fire.
After a creative pitch last year, it is thought the NZ Fire Service is set to appoint FCB as its creative agency. UPDATE: Ministry of Justice confirms it is also working with FCB.
Hyundai’s ode to towing, Pak ‘n’ Save’s Countdown takedown and the next instalment of NZ Fire Service’s powerful campaign get the nod this week.
M&C Saatchi’s emotionally charged “Installation” campaign for the New Zealand Fire Service launches new ad coinciding with the start of the new school year, grabbing at all new heart strings.
Lloyd, Sky’s creepy envelope licker, and M&C Saatchi’s continuation of the guilt trip for NZ Fire Service are victorious.
Last year, M&C Saatchi and The New Zealand Fire Service decided to play the guilt card for the first time with an ad depicting the pain a father felt for having allowed his young daughter to be burnt in a house fire because he hadn’t installed smoke alarms. And, in a hard-to-watch continuation of the ‘Could you live with yourself?’ idea, it’s released a new campaign to show that “a house fire can harm you, long after it’s out.”