The Media Counsel asks this week: Why do we need a second racing channel, TAB TV? What two channels now screen free-to-air football from the Oceania Football Confederation? Who were the top-selling artists in downloads and ringtones in the Telecom Mobile Music Awards?Big clue
Read it all here. MediaMonitor …
A cuddly retro orange C is the logo behind internet phone company, Conversant. Brewing for a couple of years now, the company’s mission is “to help medium and small business escape the tyranny of the big telecom providers”.
The new website launches Conversant into the sandpit with the big …
In The Media Counsel’s consumer report, results from a US social media study show that 86 per cent of retailers have created a Facebook fan page for their product. But their biggest fear is that “people can trash my products in front of large audiences”.
Consumer Counsel Social Media …
Our beloved leader looks a little, well, star struck, meeting the big man. And we don’t mean Obama.
John Key reads the “Top 10 Reasons to Visit New Engla … New Zealand!”
Further to our story of Nielsen shacking up with Facebook to create a 300+ million market research base, our mate David MacGregor alerted us to this vid from Socialnomics, which claims if Facebook was a country it would be the fourth largest in the world. Test your memory retention in …
Congrats to Throng TV for launching its first online episode on its website this week. It’s NZ’s first digital portal dedicated to all things TV. Some teething problems with sound but it’s early days and there’s no holding back this gung-ho gang of media wannabes.
Producer …
In a win that surprised their own team, Saatchi & Saatchi DGS takes out round one of MSN’s trans-Tasman Butterfly Award for creative online advertising. The winning banner for Westpac delivered on the criteria of powerful brand building, clever integration within a larger mix and creative cut-through.
The Saatchi team …
TVNZ’s Media 7, with Russell Brown, hosted a vigorous discussion about the genius or otherwise of 100% Pure New Zealand.
On the panel were: George Hickton, chief executive of Tourism New Zealand (100% really good, he said), Good magazine’s Dave Hansford (100% total bulldust, he basically said …
On bludger patrol
Doyen of the leftie literrati, Brian Edwards, has launched a surprising attack on that near-sacred liberal institution, the public library. In his blog yesterday, he writes:What pisses me off as an author is that for every person who buys your book, dozens of other bludgers get …
As if it wasn’t bad enough living with dust storms, fires and Nicole Kidman, now there’s this: giant sea-walking terrors.
Reason 67 for not crossing the Tassie.
Via @maestroj
Impression of flagship store in Newtown, Wellywood
In the most drawn-out brand merger of recent times Progressive Enterprises is finally merging Woolworth’s and Foodtown brands into the more popular Countdown.
The company has also committed to investing $1 billion over five years in a major spruce up of 20 …
Fresh biscuits from The Media Counsel: Is the TiVo and Telecom tango an exclusive dance? Can Twitter get into the black? Who is NZ’s Donald Trump? Aussies clamp down on greenwashing. Read the pdf MediaMonitor 21-September-0The hunt is on for NZ's Donald Trump for The Apprentice Kiwi-style …
The 2009 Art of the Envelope Awards September finalists are:
The Lantern MailerClient: HSBCAgency: JWTCreative: Mike Ramsay
Daylight RobberyClient: Bond and BondAgency: Draft FCBCreatives: Jane Jamieson and Leisa Wall
Koru Mountain ViewClient: Air New ZealandAgency: Trio Group / Aim ProximityCreative: Andrea Cummerfield …
Tourism New Zealand Chairman Greg Muir announced today the appointment of Kevin Bowler as its new CEO.
Mr Bowler has extensive marketing and business leadership experience spanning fast moving consumer goods, technology and media brands in New Zealand and overseas.
He is currently CEO for start-up Yahoo!Xtra, a JV …
Fast food, fizzy water and IT continue to dominate the global brands list, compiled by Interbrand.Coca-Cola has taken out the top spot for the 10th year in a row, the 123 year-old company weighing in with just under US$69 billion in brand equity, up three percent from last …
The TiVo deal is a biggie for Telecom and TVNZ/Hybrid. But are the two big boys bullying customers into buying boxes for their own boon? We put some questions to Richard Betts, technology expert and Tone magazine contributor; and to Michael Carney, media supremo at The Media Counsel.
Why …
Have you seen TV3’s Friday night comedy panel show 7 Days yet? Funniest thing since Melody Rules. No seriously, it’s good.
Based on the BBC show Have I Got News For You, 7 Days pits two teams of comedians against each other to summarise the last week of …
The Media Counsel reports on Mintel’s analysis of global consumer behaviour. We may be trading down and keeping it simple, but some luxury goods we can’t live without.
Consumer-Counsel-Global-Trends
In this week’s comment from The Media Counsel: How the iPod Nano snuffs digital radio with an HD FM tuner The hottest colours for spring 2010, see below ahling
MediaMonitor-14-September-09
Just when you thought all was settled in magazine cover land, comes this. Same shoot, different story, different year.
Editor of New Idea, Hayley McLarin, maintains it’s not the same photo, though it may come from the same shoot.
“We try to find the picture that best illustrates the …
So you think you can take a photo? If the New Zealand Geographic judges think so, you could win $1000 cash! But your entries need to be in by 10pm, Sunday 13 September.
The categories are Wildlife, Landscape and Culture, and from those entries prizes will be given for Inspirational …
The Designers Institute of New Zealand (DINZ) has the BeST Design Awards finalists on its website. The awards acknowledge the country’s best graphic, product and spatial design over 29 categories.
A record-breaking 590 entries were received this year, the most the awards has seen in its 21-year history. DINZ …
Fresh from The Media Counsel this week: How Kiwis really feel about the recession. Are we cheap when it comes to wine? In Brazil, branding is everything, especially on radio stations. E-tailers discounting luxury items are working through exclusive WOM markets in the US. One man’s recession is another …
Ladies, A Plate has taken out the Best Book award at the PANZ Book Design Awards. Designed by Alan Deare from Inhouse Design, it also won the Best Illustrated Book. The home-baking bible, by Alexa Johnston, appealed to the judges not because it was “particularly flashy, nor particularly ‘designer’. It …
Dean Spanley was a big winner at the 2009 Qantas Film and Television Awards, taking out the gongs for Best Feature Film (budget over $1m), Best Screenplay and Best Director for Toa Fraser, who couldn’t make it to the ceremony as he was on Maui doing yoga. In his …
Award highlights
FilmQantas Best Feature Film – budget over $1 million Dean SpanleyBest Feature Film – budget under $1 million The Topp Twins Untouchable GirlsBest Director in a Feature Film (budget under and over $1 million) Toa Fraser, Dean SpanleyBest Lead Actor in a Feature Film Scott Wills …
Dear Stop Pressers
This afternoon we had system down due to popular demand. Sorry, we’re expanding the memory on the 2756-Jxxx21 -Q multi-blade server-schmooo.
Promise it’ll be good next week.
Vincent Heeringa
Publisher
Plenty of buzz about the Sky Tower coning this morning.
We can tell you that it was the work of Colenso for the energy drink V.
“All will be revealed on TV on Sunday,” says a Colenso insider.
UPDATE: Here’s the link to the site
It was …
Advertisers and marketers are readressing the value of good old-fashioned word-of-mouth referrals and increasing budgets in this area are reflecting this change. So how can WOM be better used to boost sales and drive awareness, retention and brand loyalty?
When Josh Bernoff, vice president of Proctor and Gamble, recently announced …
The millionth Aussie tourist just flew through our customs lounge.
Now the Great Australian Survey company (GAS) wants to spend $A1 million on developing its survey business, partly in the shakey isles.
A member of the Q Group of companies (ASX: QXQ), GAS will spend close to $A1m over the …