The Beacons finalists have been announced and this year it’s FCB Media and PHD leading the finalists with 24 and 20 mentions on the list respectively.
The holy grail of content marketing is to create a win-win-win: something that’s good for the consumers, good for the brand and good for the ambassadors/publishers. And Fonterra Brands, Annabel Langbein and Milk reckon they’ve done just that with a new content-led campaign/’inspiration platform’ called ‘We Are What We Eat’, which aims to provide Kiwis with the tools to cook more often and more simply—and, at the same time, promote the surprisingly large benefits of getting the family around the table.
Mediacom won the grunty Fonterra business off OMD a few months back and now it will be taking on another big food account after Nestlé handed its Australasian media business to Groupm.
Forget the rowing world cup, forget the basketball world cup; the real action last week was at Yahoo’s Dodgeball Keg Cup. Eight agencies competed in the tournament for the honour of winning the moderately prestigious Keg Cup and the highly coveted 50-litre keg of beer.
FCB Media, OMD, SparkPHD and Mediacom have taken a large number of finalist placings in the CAANZ Beacon awards, for which winners will be awarded on 1 May. Mediaworks, TVNZ and iSite Media are in the running for the Media Brand of the Year.
Fonterra is putting its media account up for pitch in New Zealand, with incumbent OMD and MediaCom thought to be battling it out for the spoils.
BNZ’s rapid development of an online banking platform that ‘works like your brain does’, attracted the difficult to impress youth market to the brand.
We’ve showcased all the winners of the TVNZ-NZ Marketing Awards in print through NZ Marketing, and now we’re showcasing them online. First up, Fairfax Media Supreme Award and BrandWorld FMCG Award winner Griffin’s.
Colenso BBDO and Mediacom have come up trumps in the Interactive Advertising Bureau New Zealand’s (IABNZ) Online Creative Award for July, with their online banner work for BNZ Bank’s YouMoney.
Cheerfully depressing BNZ Kiwisaver ads tells it like it is, making you ponder the outlook of your retirement years.
For the second year in a row, an electricity company has topped the Deloitte Fast 50 list of New Zealand’s fastest-growing companies—though Pulse Utilities NZ’s 2637 percent revenue growth didn’t quite reach the dizzying heights of last year’s winner, Powershop, which clocked in with 5280 percent growth. And in the marcomms field, Mediacom came in ninth with 487 percent growth, Gopher was 17th with 304 percent growth, SnapComms was 30th with 222 percent growth, recently acquired SublimeNZ was 31st with 216 percent growth and Christchurch’s Plato Design Agency was 35th with 208 percent growth.
It’s been a pretty good year for bcg2 and Mediacom, with a few new accounts and plenty of plaudits at the TVNZ-NZ Marketing Awards for the work done on Pfizer’s ‘Viagra = Avigra’ campaign. And it’s notched up another win after being awarded the Freedom New Zealand account from incumbents M&C Saatchi Sydney/Auckland and Carat without a pitch.
During the Rugby World Cup, the off-field battles between sponsors—and, often, non-sponsors—made for fairly interesting viewing. And the same is certainly true with the Olympics. Thankfully, MediaCom has its finger on the pulse with its Twitter Tracker, which ranks sponsors by a unique Olympic Twitter Score that includes total volume of mentions, engagement and reach metrics and, importantly, positive or negative sentiment.