Browsing: MBM

Opinion
Year in Review: Matt Bale, MBM
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Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Matt Bale, managing partner at MBM, has to say.

News
Facebook video vs. YouTube: which should brands use?
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Shortly after its inception, YouTube became the go-to platform for watching and uploading videos, so brands begun uploading content to it to attract consumers. But in recent times Facebook has nudged its way in, placing an increased focus on the exposure of its video content to attempt to take a slice of YouTube’s marketing pie (or the whole pie if it can manage it). Here’s a look at Facebook video compared to YouTube, including some agency insights into the use of the two platforms for video sharing.

News
PwC goes the indie route to launch new digital division
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The average lifespan of a company on the S&P 500 has decreased from 67 years in the 1920s to 15 years today, and technology is the main reason for that change. Not surprisingly, the big consulting firms have been helping companies deal with this for a while now, but PwC has officially launched its new digital consulting arm, PwC Digital, in New Zealand and it went with a couple of indies—Sugar & Partners and MBM—to help do it.

News
Night of the acronyms: MBM, FCB Media and Spark PHD enjoy Beacons success
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Over 900 ridiculously well-dressed media types took their seats at the Viaduct Events Centre last night for the 2015 edition of the Beacon Awards. Throughout the evening, each of the company tables gave partisan cheers when their co-workers stepped onto the stage to collect awards, serving as a reminder of the competitive banter that typifies the industry on a daily basis. And although most winners will no doubt feel a sense of pride—and the mild throb of a hangover—today, the most successful agencies on the night were MBM, FCB Media and Spark PHD.

News
FCB Media dominates the medal table at inaugural Beacon Awards—UPDATED
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The first-ever Beacon Awards took place last night at the Viaduct Events Centre in front of a capacity crowd, and it was FCB Media that got by far the most exercise, with independent MBM winning agency of the year, MediaWorks TV winning media brand of the year, Maritime New Zealand taking client of the year and Nielsen’s Claire Harris accepting the inspiring individual award.

News
Heyday gives Z that local feeling
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Heyday has given Z Energy’s Token Hunt game a spruce up this year, expanding it to six challenges and including a strong focus on Google Maps integration. And it’s made smart use of data to keep participants involved.

News
Unitec basks in Media Awards glory, Mitre 10 close behind
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For the past few years, Unitec, Special Group and Naked—which has recently closed and been reborn as Open—have tried to bring a bit more chutzpah to the education sector and change the impression of the institution in potential students’ minds, first with the ‘Change Starts Here’ docu-ads and then with the trade-focused follow-up, ‘We Make the People who Make it’. And in a slightly surprising victory, the campaign managed to beat out the big boys for the best in show prize at last night’s Media Awards at the Langham.

Movings/shakings
MBM heads further down the digital road with Delany in tow
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Independent media strategy and management agency MBM, which was started in 2010 by Sean McCready and Matt Bale, has been quietly—and fairly successfully—going about its business for the past few years. But it’s got something to shout about now, with ex Sparkie Alysha Delany signing on to become managing partner and shareholder.