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TVCs of the Week: 12 January
Kapiti, String Theory and the Health Promotion Agency take the cake this week.
Browsing: Kapiti
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Hokey pokey on the dessert menu as Assignment wins Kapiti—UPDATED
Assignment Group has won the creative account for premium dairy brand Kapiti, following a competitive pitch thought to have involved several agencies.
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Brands get mobile for summer, and it has very little to do with smartphones
With the proliferation of smartphones, the meaning of the word mobile has shifted from its humble origins as a means by which movement is made possible to something that implies wireless interconnectivity. But this summer, several brands have decided to wind back the clock and give the phrase ‘brand mobility’ a retro twist.
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Awestruck viewers marvel at selection of freshly squeezed commercial messages
Everyone loves passing judgment on new TVCs. Almost as much as they seem to love passing judgment on new logos. So here’s a massive selection of the newest/best Kiwi commercials we’ve seen recently, including the continuation of Wilson’s journey and some nice work for National Bank, Purina One, Jim Beam, Apex rentals and Kapiti ice cream.
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Goldstein says farewell, solace sought in ice cream
Who’s it for: ASB by TBWA\Tequila and Paul Middleditch
Why we like it: Ira Goldstein has been a feature of New Zealand’s advertising landscape for about 10 years. And this is his final swansong for ASB. So let us bow our heads and give thanks …
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Shine ups its dairy intake
Auckland creative agency Shine has had a pretty stellar year so far. It nabbed the RaboPlus account in May (and has recently released its first rather well-received campaign for the bank). And, while it’s been working with some of the local Fonterra Brands for a while now, it has been given a few more to play with.
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Whip it. Whip it real good
Who it’s for: Fruju Fruit Whip
Why we like it: A moderately depressing, tongue in cheek look at the domestic reality of the modern day whipping boy. Unashamedly sexist, yet, at times, remarkably accurate.
This quirky, artsy Kapiti ice cream TVC …