Whip it. Whip it real good

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Who it’s for: Fruju Fruit Whip

Why we like it: A moderately depressing, tongue in cheek look at the domestic reality of the modern day whipping boy. Unashamedly sexist, yet, at times, remarkably accurate.

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This quirky, artsy Kapiti ice cream TVC has been on air for a few weeks now, but it still deserves a spot on the podium. It also offers plenty of female stereotypes to balance out the emasculation of the men-folk in the Fruju ads above.

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