Browsing: Jason Paris

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FOUR takes flight as Special Group’s handiwork goes live
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FOUR, TVWorks’ great mainstream entertainment hope for 2011, launches in February and, with a 15 percent boost in ad revenue since the changes were rung to C4 last year, chief executive Jason Paris is pretty excited about what the year might hold for the network. Much to the relief of those who pleaded with MediaWorks to enlist the services of an agency instead of doing its creative inhouse, Special Group got the nod last year and proceeded to get stuck into the promotional work for the launch. And this is what the talented gang have come up with (yes, that is the real number for the BSA).

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Paris is burning: MediaWorks spices up 2011’s TV battle with new channel—and new targets
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The New Zealand television scene is already über-competitive. But, with a range of new initiatives from the broadcasters, a slowly increasing sense of economic optimism and an array of new technology that’s changing the game for everyone, things look set to get even spicier in 2011. In an effort to eat into the more lucrative older demographics that have long been the domain of TVNZ, TV Works is changing its focus slightly and is set to launch its mainstream entertainment channel FOUR very shortly. And it’s a decision chief executive Jason Paris says is already bearing fruit.

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MediaWorks cracks a Woody
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It’s all go at MediaWorks TV at the moment. Demographic targets have been tweaked by the new puppetmaster Jason Paris, the Special Groupies are now turning their golden hands to channel rebrands and relaunches and the latest news is that MediaWorks TV has made yet another internal promotion, with Graeme Underwood (aka Woody) taking up the position of general manager, national sales, a role that was vacated by Linda Farrelly when she was promoted to director of sales.

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Special Group tunes in to MediaWorks
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Special Group has continued its hot run of form in 2010 by nabbing a slice of the MediaWorks TV business. And the first task has been to rebrand and relaunch the youth-focused music channel C4 and turn it into a slightly less youth focused mainstream entertainment channel called FOUR.

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1, 2, 3, 4, MediaWorks declares a demographics war
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MediaWorks TV launched its new season line-up in Wellington this morning. And the Auckland launch is scheduled for tomorrow. But there’s sure to be slightly more interest in some the programming decisions than there usually is after it announced today that its two major channels are set for a rejig, with C4 being re-launched as a mainstream entertainment channel known as FOUR and TV3 moving directly into TV One’s demographic territory.

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Death, Taxes & TVCs—now in easy to digest video form
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Three men, three very different presentations and a multitude of ideas about what could be around the marcomms corner … for your viewing pleasure, Pure Productions has released recordings of the sage words of Colenso BBDO’s planning director James Hurman, TVWorks chief executive Jason Paris and Image Centre Group’s Mike Hutcheson from the Future of Television Advertising event it held recently. So, if you weren’t cool or important enough to actually be there, they’re certainly worth a gander. 

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The future is bright: Jason Paris on TV’s second wind
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Jason Paris’ switcheroo from the head of digital media and marketing at TVNZ to chief executive of MediaWorks in March created, quite understandably, a fair swag of industry chatter. And, while he’s learning quickly about the differences between working for a company owned by a private equity firm and one that’s owned by the government, he’s still grappling with a lot of the same televisual issues and the social changes that are influencing them. And, in his presentation at the Death, Taxes and TVCs event last week, he agreed wholeheartedly with Colenso BBDO’s planning director James Hurman that, despite many assertions to the contrary, mass media is still alive and kicking. In fact, he says “television has never been more popular”.

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Jason speaks
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Jason Paris has spoken out about his new appointment as chief executive of TV3 and C4.

In an interview with StopPress, Paris describes the move as exciting and a natural career progression.

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