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FOUR takes flight as Special Group’s handiwork goes live

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FOUR, TVWorks’ great mainstream entertainment hope for 2011, launches in February and, with a 15 percent boost in ad revenue since the changes were rung to C4 last year, chief executive Jason Paris is pretty excited about what the year might hold for the network. Much to the relief of those who pleaded with MediaWorks to enlist the services of an agency instead of doing its creative inhouse, Special Group got the nod last year and proceeded to get stuck into the promotional work for the launch. And this is what the talented gang have come up with (yes, that is the real number for the BSA).

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