It’s all go at MediaWorks TV at the moment. Demographic targets have been tweaked by the new puppetmaster Jason Paris, the Special Groupies are now turning their golden hands to channel rebrands and relaunches and the latest news is that MediaWorks TV has made yet another internal promotion, with Graeme Underwood (aka Woody) taking up the position of general manager, national sales, a role that was vacated by Linda Farrelly when she was promoted to director of sales.
“Woody has successfully led the direct sales team as general manager and improved their sales performance considerably,” Farrelly says. “The national team will benefit from his sales expertise and he brings another set of skills to a very successful and dynamic team. I believe Woody and I will make a formidable sales duo.”
Having worked with the teams already, Underwood says it’s clear there is an “extremely positive group of people with a wealth of media experience, who are keen to be best in class in all aspects of our business”.
The appointment is effective immediately.